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Rae Hoffman
Works at Sugarrae Inc.
Attended School of Life & Hard Knocks
Lives in Texas
12,581 followers|380,577 views
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Today's Public Service Announcement - real (honest) success in affiliate marketing takes hard work. #affiliate #affiliatemarketing  
Thinking of putting down some of your hard earned money to chase the "make money online" dream with a turnkey website? Read this first.
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#TBT post - still as accurate as ever. Still amazed how often I see it. #seo #blogging #bloggers  
If you're a new affiliate, you might be tempted to save some money and register a free subdomain like WordPress or Blogger. Learn why this is a bad idea.
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New from the blog. If you're not using Custom Channels, you're probably lighting money on fire. #blogging #adsense #bloggingtips  
Finding some success with AdSense, but looking for ways to increase your earnings? Learn how to use channels to have a big impact on your AdSense earnings.
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Social media customer service is the least preferred primary channel. That said, 16.9% expect a response within five minutes when they DO reach out for social media based CS. #socialmedia #statistics #customerservice  
While 67%* of consumers have used a company’s social media channels for customer service, not many consumers prefer to use social media as a primary customer service channel, according to a new AYTM.com survey conducted on behalf of M2Talk.com. Of the 1,000-person nationwide survey, only 2% of respondents said they prefer social media channels as the primary method for contacting customer service. Many more, 21.3%, prefer live chat services on we...
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Thanks, +Rae Hoffman, hoping my Customer Success Director sees this anomaly... Hey +David Black, so many channels to monitor, so little time! 
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So this arrived in the mail the other day. From a friend who gets me, of course.
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Haha funny .....thing
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That time when long time SEO vet +Paul Macnamara called out some SEO bullshit on my blog. #SEO #bullshit  
Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with big pair of balls. And Paul Macnamara has both. If you’ve been around any length of time, you’ve likely seen people make comments …
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Hi
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Some history on why flat URL structures used to be the norm. And why I wouldn't recommend it now. #seo #searchengineoptimization #sem  
If there's anything worse than outdated SEO information it's so-called experts who continue to pass off that information as gospel. It hurts everyone.
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Hello
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Pumped I was included, and that my thoughts were accurately represented in context. :) #seo #technology  
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I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out... Read More
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I enjoyed this post. I'm looking forward to reading about future tests.
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I'll be a guest on Max Impact this week discussing how to get shit done.

Do.
All.
The shit.
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As I mention in the article, we don't offer guarantees. Not mentioned in the article is that our give and take on that is we don't require term commitments either. It's probably not a popular stance for us to have, but as a smaller agency, we have the ability to be picky and aren't building our firm "to be sold." #seo
Hiring an SEO firm can be stressful. It can be tempting to choose an SEO firm that offers a guarantee, but here's why you shouldn't.
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People
In her circles
384 people
Have her in circles
12,581 people
meneer Franssen's profile photo
Bronwyn Ngatai-Wilson's profile photo
John E Lincoln's profile photo
Jim Rudnick's profile photo
safdar shahzad's profile photo
Amanda Tampusari's profile photo
Samad Banks's profile photo
Jorge Grippo's profile photo
XEN Life's profile photo
Work
Occupation
CEO
Skills
SEO, Affiliate Marketing, Entrepreneurship, Link Building, Online Marketing, Blogging
Employment
  • Sugarrae Inc.
    CEO, 2000 - present
    Sugarrae is the branded blog of Rae Hoffman, a veteran affiliate marketer and SEO. Opinions expressed there are often controversial, blunt and occasionally include profanity and are 100% her own.
  • PushFire Inc.
    CEO, 2012
    PushFire is a digital marketing agency that provides medium to fortune companies with SEO, PPC and online branding and promotion services (we "build links" but with a "making your site awesome" and then promoting it approach and not a find a way to game this month's algorithm approach).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Texas
Previously
New Jersey - Florida - Guelph, ON
Story
Tagline
100% Bullshit Free
Introduction
Rae Hoffman is the Co-Founder and CEO of PushFire.

Known in the online marketing community as Sugarrae, Rae is a well known affiliate marketing veteran and SEO consultant - in addition to being an columnist, speaker, successful entrepreneur and self proclaimed "White Collar Redneck".

When she's not busy watching her beloved Tampa Bay Buccaneers lose (usually horribly), you can find her shuffling her children to various practices or fundraising for the Houston American Heart Association.

Rae loves her truck, country music and has an irrational yet severe fear of birds. She also has little to no tolerance for laziness, people who wear socks with sandals and the every child gets a trophy mentality.

Education
  • School of Life & Hard Knocks
    Entrepreneurship
Basic Information
Gender
Female
Relationship
Married
Other names
Sugarrae
My son has been going to SLC for about a year now and sees Kristen L. We walked in with a confirmed ASD diagnosis right after my son's second birthday. He had about 4 words in his voluntary vocabulary, didn't point, had little eye contact and didn't call most of the family by name (though he parroted everything). In addition to not having much expressive language, it was clear to us he was just as behind on receptive language (understanding what WE said) as well. His third birthday is in two weeks and he's made huge progress. He calls everyone (including Kristen) by their names when he sees them. He not only has a ton of new single words, but he's stringing together phrases of 3 and 4 words on a fairly regular basis now. His eye contact is MUCH better. He will ask for what he wants, points and picks up new words as we teach them to him on a much easier basis now. And he LOVES going. He will quickly run to the door when asked if he wants to go and play with Kristen. We knew how important it was to choose a great speech therapist and a year later, I know we chose well. I highly recommend them!
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Public - 9 months ago
reviewed 9 months ago
We were renting a condo in Kemah for the weekend. We went to the IHOP because it was close. We didn't expect much with it two blocks from a tourist locale, but we were wrong. I was desperately in need of coffee and the waitress who had just finished cashing out a customer could have easily told me someone would be right with me. But she didn't. She happily brought us two coffees while we perused the menu to make a to go order. Then the manager took our to go order. He was in very good spirits, despite it being seven AM and verified he got our order right before placing it. Ten minutes later, our food was ready to go, complete with "these are all for kids" syrup quantities and cutlery. They refilled our to go coffees and wished us a great day. All of the food was well done. The pancakes are a bit smaller than what I've typically seen at IHOP, but the quality and service was much better than what I've typically seen at IHOP as well. We were very pleasantly surprised by this IHOP. So much so that we just got done eating ten minutes ago and I felt compelled to leave this review due to the fantastic and unexpected awesomeness of the restaurant.
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Food: Very GoodDecor: Very GoodService: Excellent
Public - a year ago
reviewed a year ago
After having the same hairdresser for seven years in Canada where I used to live, I was almost terrified to try someone new after moving to Katy. Unable to avoid finding someone new, I did some research, heard good things about Highland Salon and in particular, Mindy. The Salon and Mindy did not disappoint. Friendly staff and great facilities. Mindy did a fabulous job on my color and cut. I'm estatic to have found such a great stylist here in Katy. I got home and two of my "transplant" (new to Katy) friends saw it and immediately asked for her info. Mindy is a ten star hairstylist.
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Public - 2 years ago
reviewed 2 years ago
BE VERY AWARE IF YOU HAVE SHELLFISH ALLERGIES. I ordered plain old Wonton soup - had two sips of broth before my husband discovered shrimp in his - and sure enough there was Shrimp in mine. Since I'm allergic to Shellfish, I obviously found this very disturbing and am not looking forward to being covered with hives. I wouldn't touch this place with a ten foot pole ever again.
Public - 3 years ago
reviewed 3 years ago
6 reviews
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If I could give this zero stars, I would. Granted, we were traveling in TO and ordered Chinese food at 2 am, but what we got was horrible. Delivery was in a timely manner and the delivery guy was nice. However, the food was simply awful. Wonton soup with no fried noodles. The "sweet and sour" chicken had no breading, the BBQ ribs had *no* sauce and zero flavor. The vegetable beef was like a frozen TV dinner. It was 3 am by the time it was delivered and even four starving people barely put a dent in 60 dollars worth of food. I'd seriously recommend something - anything - else.
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Public - 2 years ago
reviewed 2 years ago
I was completely terrified to make a mistake when I was hiring a pool contractor after reading tons of horror stories on the net, but eventually found a forum where Dave of Mystic Blue was highly recommended as a pool builder in Katy, TX. While he may not have been the "cheapest option", what he delivered was beyond our expectations. He designed our entire yard, which consisted of a pool, hot tub, fire pit, shade arbor and outdoor kitchen and was extremely hands on during the entire building process. And it was much quicker than we ever thought possible. I honestly cannot say enough good things about the experience we had with Dave. He went above and beyond and I'd gladly recommend him to anyone looking to hire a pool contractor in the Houston area.
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Public - 2 years ago
reviewed 2 years ago