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Radiant3
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Tell better stories.
Tell better stories.

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Testimonial Videos Show The World Your Superhero Identity

2015 is going to be a big year for branded video content. We are going to see a huge increase in businesses seeking to include branded videos in their digital marketing strategy. Branded videos strengthen SEO and shorten the sales cycle. It's like having a flawlessly groomed sales rep delivering the perfectly executed pitch to everyone who visits your website. When they do come in to contact with a representative, they have already been introduced to your company, heard your value proposition, possibly seen a demonstration of your product or service. That's everything, right? 

There is one thing you have forgotten...

Have they heard from your clients? Did your best customer tell them about the time you swooped in like a caped crusader and rescued them from certain doom? Do you think that might make a difference when potential clients are researching your company? The answer is yes. It will make all the difference in the world. 

Nothing makes you look awesome like one of your clients telling the world how you are the hero who saved their bacon.  That's why testimonial videos are on my list of "must haves" for your video marketing campaign. Not only do they verify your rock star status, but they make great material for a video series. Posting a series of videos is the best way to promote your business on the web. Video content gives search engines a solid foothold of content to grab onto so it can hurl your website to the top of web searches.  

One thing I know from my own experience is how awkward it is to ask a client to provide you with a testimonial. You feel funny asking them to do something for you. The last thing you want to do is annoy a customer who has been good to you. Stop worrying. If you are a B2B company, then your clients are constantly building their business too. They get it. They will appreciate that you regard them as a client who you want front and center on your website. If you are B2C, your clients will be flattered that you asked. Especially if it means that you want to put them on camera. Think of it as one more opportunity to strengthen your relationship with your clients.

Radiant3 is a professional production company, and we know how to capture an authentic sounding testimonial. We will make the subject look relaxed and coach them to speak in their natural voice. You want to effectively communicate to the audience what the client's problem was when they found you, how you were able to come up with a solution, and explain how finding that solution benefitted them in the end. This is what is most relevant to your audience. They are on your website because they are looking for solutions. Radiant3 can help you show everyone how you strapped on your utility belt and found one. 

Testimonial videos are a proven way to punctuate a value proposition. They demonstrate proven results and reinforce your argument that you are the solution they are looking for. Your clients are the most effective members of your sales team. Leverage the hard work you put into making them happy. When they tell the world how you pulled them from the clutches of doom, everyone will know you are the hero that their business deserves. 

See our work at Radiant3.com
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