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Rachel Yeomans
Works at Pear
Attended Columbia College Chicago
Lives in Chicago, IL
359 followers|17,660 views
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Rachel Yeomans

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Damn...
Almost all galaxies are thought to have a supermassive black hole at their cores that make up at most 0.5% of the galaxy’s total mass. So the discovery of a galaxy called CID-947 with a black hole that makes up 10% of its mass has left scientists dumbfounded, possibly overturning current theories of how galaxies evolve.
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Save the date!!!
Lit With a Twist is thrilled to work with the Chicago Public Library Foundation and host one of their "Get Carded" series events. Save the date!
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All the pretty bookcases!
Death to the ugly bookcase! Check out our roundup of all the pretty bookcases. From the modern to the classic to the kind of weird.
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The Red Riding Hood in James Finn Garner's "Politically Correct Bedtime Stories" may be a bad ass, but she's still a lady.
We pair James Finn Garner's Politically Correct Bedtime Stories with Scurry beer from Off Color Brewing. We even read you one of the stories! Check it out!
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Thanks for the heads up!
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And here's the audio! #SpeakingOfFashion  
SpeakingOfFashion
No Matching Science Says, Powerful Women and Fashion Magazines
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Have her in circles
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Rachel Yeomans

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Thanks to +ReplyAll for the inspiration behind this post!
A Girl Guide troop's survival story within Weihsien Concentration Camp during World War II, and other novels of war told by children's perspectives.
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Maps featuring the birthplace of famous cocktails and famous authors.
There is something telling about knowing an origin or a birthplace. Here we showcase the origins of famous cocktails and famous authors. Enjoy!
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Let's do this!
I just registered for early access to Canva for Work. Join the waiting list!
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Let's do this...
I just registered for early access to Canva for Work. Join the waiting list!
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OMG - "Things just got 'paws-onal"! #lovethepun   #puns   #kittens  
Winsome Wednesdays is back! We knew the people would want more, more, more! But how about paw, paw, paw! That's right, it's time to talk paws...
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People
Have her in circles
359 people
Nick Lake's profile photo
Ahmed Shamsuddin's profile photo
Angela Woodward's profile photo
Yola Blake's profile photo
Felicia Yonter's profile photo
Rich Goldsmith's profile photo
Nicole Crimaldi Emerick's profile photo
Kelvin Miller's profile photo
Eliane Cândida's profile photo
Work
Occupation
Content, Publisher, Writer, Social Media,, Dreamer
Skills
Writing, content, social media, strategy, SEO, publishing, consulting, teaching, training, photography, Adobe Suite, analytics
Employment
  • Pear
    Snr. Marketing Manager, 2014 - present
    Conceptualize and execute marketing strategies for both clients and partners. Also responsible for internal content marketing that includes inbound marketing, white papers, social media, blogging, SEO and email distribution. • Create marketing material (both digital and print) for clients' and partners' uses to promote their sponsorship programs through Pear • Launch programs to maintain and grow Pear's partner program • Provide thought leadership and process for growing a new form of sponsorship marketing • Create online customer service process for Pear users to enhance customer service and expedite solutions
  • TheWorkingWardrobe.com
    Publisher, 2009 - 2015
    Publish, edit and promote a suite of publications on business fashions for men and women through the annual print magazine, TheWorkingWardrobe.Print, the quarterly digital magazine, TheWorkingWardrobe.Digital, and the daily blog, TheWorkingWardrobe.com. • Work as editor-in-chief of founded magazines, TheWorkingWardrobe.Print and TheWorkingWardrobe.Digital o Successfully launched both an annual print and quarterly digital magazine featuring articles, columns, illustrations, photography and fiction. Both magazines feature related subject matter but different content o Established the annual editorial calendar for both magazines, hired and work with all staff and contributors, founded advertising platform for each publication (including podcast), and developed and implement the broad business plan for all TWW publications • Publish & implement editorial, social, marketing & business plans for Wordpress blog, TheWorkingWardrobe.com o Draws an average of 80,000+ unique views per month o Listed as #4 in Forbes listing of top 20 fashion blogs to follow by professional women o Support blog with social strategy from LinkedIn Group, Facebook page, Pinterest, Twitter account & YouTube channel o Developed and follow editorial and event coverage calendar with all contributors o Hired and developed process for all blog contributors (five total) • Developed and produce weekly podcast with a group of fellow fashion professionals: SpeakingOfFashion. o Support editorial and advertising platform o Boasts average of 3,000 downloads per month on iTunes
  • Que Syrah Fine Wines
    Associate / Marketing, 2014 - 2015
    Part time associate at boutique Chicago wine shop. Work wine tastings and other private events. Assist customers with wine purchases. Coordinate with vendors and partners regarding event marketing and publicity. Coordinate "Wine of the Month" clubs. Also runs the shop's marketing and website efforts.
  • Astek Consulting
    Principal, 2011 - 2014
    Develop, implement and manage both internal and client-based marketing strategy and processes with a focus on web design, development and digital marketing. Consult and educate businesses and individuals on marketing strategies and manage the strategy implementation when appropriate. Ensure strategy fulfillment, accountability and process expedition to achieve goals and results. Grew into role from Marketing Director Social Media and VP Marketing. • Showcase planning and strategy leadership through client consulting services specific to digital marketing and online brand presence o Provide on-site and remote consulting o Host presentations, workshops and keynotes • Lead company process creation and implementation o Actively manage all internal teams to ensure accountability and deliverability o Introduce new processes to expedite and increase quality of production • Team creation & team building • Management • Financial modeling and budget oversight
  • Sears Holdings Corp.
    Social Engagement Manager - Apparel & Fashion, 2010 - 2011
    Provide collaborative and consulting services for all fashion/apparel independent Business Units within Sears Holdings in order to create and promote brand awareness via social media platforms. • Partner with the Chief Marketing Officers and Social Media Coordinators within each Business Unit on conceptualizing and incorporating social media strategies into existing and upcoming initiatives including: o Plan and coordinate new web pages and online communities o On-site event coordination with social efforts o Building and maintaining social platforms per Business Unit including Facebook pages, Twitter accounts, and YouTube channels o Manage blogger outreach, programs, and in-house publishing initiatives o Incorporating new & existing social mediums into messaging and events such as Foursquare, Facebook Places, Digg, UStream, etc. o Utilizing mobile applications and technology o Measure social outreach goals using analytic methodology and tracking • Manage the collaboration between the Business Units, Online Business Units, Public Relations, Analytics, Moderators, Legal, and internal/external vendors and agencies on an ongoing basis • Represent the corporate Social Media team in both off-site and on-site engagements
  • McGraw-Hill Publishing
    Specialty Software Systems Specialist, 2007 - 2010
    Managed sales and marketing efforts of 15 internal sales individuals and eight external partner companies throughout 13 states. Developed and coordinated industry awareness efforts for regional and national campaigns. • Cultivated new and existing relationships with over 200 clients and 20 partner companies. • Coordinated over 80 regional events throughout the Midwest with attendance ranging from 30 to 500 with consistent return on investment. • Participated as a speaker at average of 30 events focusing on the company products and brand within the industry. • Achieved average of 116% quota for client retention per year through training, event partnerships and networking relations. • Developed and maintained in-depth knowledge of industry expertise, regional industry/trade groups, trends and local media. • Spearheaded national technological campaigns for internal video training and external marketing utilizing radio, social media, blogs and website updates. • Authored several media articles on industry trends in publications such as ENR Magazine. • Researched, created, communicated, and presented product strategies and product collateral for the regional industry.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
New York, NY - Green Lake, WI - Tampa, FL - White Salmon, WA
Links
Contributor to
Story
Tagline
I dream of big libraries & wine cellars.
Introduction
I'm a writer, reader and dreamer. Planning my return trips to Paris and Savannah often from my Chicago apartment with my quirky feline companions, Ella and Fitzgerald. Proudly work as Senior Marketing Manager at PearPreviously published Crain's- and Forbes-recommended work fashion blog and magazine, TheWorkingWardrobe.com and fashion news podcast, Speaking Of Fashion. Stay tuned for whatever project I come up with next...
Education
  • Columbia College Chicago
    BA Journalism - Magazine Concentration, 2002 - 2004
  • University of Tampa
    Communications, 2000 - 2002
Basic Information
Gender
Female
Rachel Yeomans's +1's are the things they like, agree with, or want to recommend.
Upworthy Traffic Gets Crushed
www.businessinsider.com

In November, viral-content-for-a-cause site...

Shopgate Acquires MagCorp To Bolster M-Commerce Magento Integration | Te...
techcrunch.com

Germany and Palo Alto-based m-commerce platform Shopgate has made its first acquisition: The Creathor Ventures and Northcap-backed company h

Last.fm gets on-demand streaming music with Spotify partnership
musically.com

It's safe to say digital music service Last.fm is going through some big changes in 2014. We wrote about its switch to YouTube as the source

TWW Weekly: Day to Evening Makeup Collection, Polar Vortex Survival, Stu...
us2.campaign-archive.com

Speaking Of Fashion: Lyst Funding, Sears Closing Flagship, Instagram Sales Study, Menswear, Athletic Apparel. By Rachel Yeomans on Jan 25, 2

Delicate Girlfriend Bracelet
www.henribendel.com

The Delicate Girlfriend Bracelet is fashion jewelry that elevates any ensemble with instant feminine flair. Sparkling Swarovski Elements and

Commuter Boots For City Girls
blog.keep.com

by Rachel Yeomans For those of us who understand (and can appreciate) the commuting process and how it determines our fashion choices each d

Astek Staff Meeting: Buying (From) the Washington Post - Astek Blog
www.astekblog.com

One Click reading! Almost everyone at the staff meeting is Amazon-Primed for the exciting new purchase of The Washington Post. Almost.

Free Shakespeare in the Park - Romeo and Juliet
www.indiegogo.com

Midsommer Flight presents Romeo and Juliet -- support FREE Shakespeare in the park!

Bookshelf Porn
bookshelfporn.com

Library Lounge – B2 Boutique Hotel Zurich Photo by: cjayneh

Guest Post: Having Fun With Your Work Wear by... | The Keep.com Blog
blog.keep.com

Guest Post: Having Fun With Your Work Wear by Rachel Yeomans Black pants, check. Button-down blouse, check. Black blazer, check. Boring, che

End Piracy, Not Liberty – Google
www.google.com

Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.. Two bills bef