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Rachel Parker
Works at Resonance
Attended Columbia University
Lives in Houston, TX
603 followers|75,892 views
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Rachel Parker

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#Video: How "crave-worthy" are your #B2B blog topics? #contentmarketing
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Rachel Parker

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When it comes to B2B blogging, if you’re not going to do it right, you may as well save your time and energy. In Episode 160 of the Content Marketing Podcast, we talk about five factors that could doom your B2B blog to failure. http://goo.gl/xexJML #contentmarketing #podcast
Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed. Welcome to Episode 160 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recal...
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Rachel Parker

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#Video: One thing you must know about# B2B #blogging
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Rachel Parker

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BLOG: Writing the perfect headline for your content doesn't come down to luck, magic, or voodoo. How to Write a Perfect Headline: Data-Backed Insights [Infographic] http://goo.gl/tJNoH5 #blog #contentmarketing
“Mommy, where do great headlines come from?” “Well, you see, sweetie, when a writer loves her content very much …” When most of us set out to create the perfect headlines for our insanely good content, we’re about as bewilde...
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Rachel Parker

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#Video: Committing to quality #storytelling in 2016
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Rachel Parker

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BLOG: Setting S.M.A.R.T. Goals for Your Content Marketing This Year. We all know New Year's resolutions are useless. If you want real results from your content marketing this year, set S.M.A.R.T. goals instead.
http://goo.gl/LhaQsQ #blog #contentmarketing

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra (tweet this) Now, I’m a football gal myself, but I can appreciate Yogi’s wisdom, accidental though it may have been. There’s a reason why we ...
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Rachel Parker

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#Video: How to make sure your content delivers on the "why" behind the "what"
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Have her in circles
603 people
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Rachel Parker

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BLOG: If you're a B2B company and you're still not blogging, find out why now is the time to start. The numbers tell the story. Why Every B2B Needs a Blog [Statistics] http://goo.gl/f4tYB3 #blog #contentmarketing
Lately I’ve noticed a curious trend in inquiries I get from companies seeking our blogging services. Not only are they all B2B businesses — they’re all coming from niche B2B industries that I would never have pegged as would-...
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Rachel Parker

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This is an awesome tool for creating headlines, subjects and blog titles. #copywriting #contentmarketing #blogging
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Rachel Parker

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In Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar.
http://goo.gl/2y3ukW #contentmarketing #podcast

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Rachel Parker

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Content Marketing Podcast 158: What a Catholic Nun Knows About Storytelling … and a Marketing "Guru" Doesn't. I'm sharing a tale of two speakers only one of whom knows something about telling a good story.
http://goo.gl/Jysmp8 #contentmarketing #podcast


Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 158 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we t...
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Rachel Parker

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#Video: Meet #ContentMarketing Speaker Rachel Parker:
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People
Have her in circles
603 people
PhoenixTravelSweden's profile photo
Terri Hoffman's profile photo
Emily Jelassi's profile photo
Michael Parker's profile photo
Scott Cone's profile photo
John Hardwick's profile photo
AllOilfield Accommodations's profile photo
Florin Muresan's profile photo
Laura Lloyd's profile photo
Education
  • Columbia University
    International Affairs, 1990 - 1992
  • Loyola University New Orleans
    German/Political Science, 1987 - 1990
Basic Information
Gender
Female
Other names
Hughes
Story
Tagline
From wanna-be professor to entrepreneur
Introduction

Believe it or not, when I was in college, I knew exactly what I wanted to do with the rest of my life: get a PhD in political science and become a college professor.

As you can see, things didn't turn out that way. They turned out better.

As president and CEO of Resonance, I get to help companies attract and retain business by doing what I love: creating value-driven, engaging content that truly speaks to an audience's needs.

Clients come to us for help with:

  • Content strategy
  • Social media strategy
  • Blog writing
  • E-newsletters
  • Website articles
  • E-books
  • White papers
  • Video scripts

Bragging rights
I own a piece of the Berlin Wall that I hacked off myself!
Work
Occupation
Owner and Principal of Resonance Content Marketing, Host of the Content Marketing Podcast
Skills
content marketing, content strategy, content writing, blogging, social media
Employment
  • Resonance
    Content Marketing Strategist and Speaker, present
    I help clients attract and retain business through impactful, engaging content that delivers true value to their audience through websites, blogs, e-newsletters, social media, videos, webinars, and much more.
  • Lyrica Copywriting
    Senior Copywriter, 2009 - 2012
    Helped businesses build equity online with smart, effective Web content, powered by proven best practices in content strategy.
  • Reliant Energy
    Senior Copywriter, 2007 - 2010
    Led copywriting team responsible for all content on 600+ page corporate website that achieved 90% user satisfaction (Sep 2010). Used Documentum Web content management system to upload and maintain all content and images. Conducted strategic research and made long-term recommendations to Director of Online Marketing. Acted as Project Manager for creation of online style guide. Coordinated numerous sitewide rebranding initiatives involving all content and imagery. Developed creative for online advertising and landing pages for special promotions. Coordinated copy, design, and layout for monthly newsletter delivered to over 10,000 recipients.
  • The Adcetera Group
    Lead Copywriter, 2002 - 2007
    Researched, wrote, and managed copy for B2B and B2C collateral, advertising, annual reports, websites, and reference guides in fast-paced agency environment. Managed comprehensive branding initiatives for multiple clients. Ensured that copywriting, design, and interactive components remained on track to meet deadlines. Trained new writers and account executives on internal processes and corporate standards.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston, TX
Previously
New Orleans, LA - New York, NY - Munich, Germany
I was recently informed that my Regus office lease "auto-renewed" -- at a higher rent -- with zero advance notice and zero opportunity to cancel. Legal? Yes. Slimy? You bet. On top of that, the center was recently broken into, so in addition to being stuck with a lease I do not want and did not ask for, I must be concerned about the security of my property and possibly my personal safety. Looking forward to taking my business elsewhere.
Public - 9 months ago
reviewed 9 months ago
2 reviews
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