Profile

Cover photo
Rachel Parker
Works at Resonance
Attended Columbia University
Lives in Houston, TX
663 followers|80,845 views
AboutPostsPhotosYouTubeReviews

Stream

Rachel Parker

Shared publicly  - 
 
From the Desk of the Apostrophe: Stop the Madness. A guest post from our friend the apostrophe, with a humble request for your consideration. #blog #contentmarketing  http://www.resonancecontent.com/ping/blog/desk-apostrophe-stop-madness
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
#Video: How to Rock the Second Half of 2016, Part 2 #contentmarketing #strategy
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
With 2016 halfway over, it’s time to freshen up your strategy, and in Episode 182 of the Content Marketing Podcast, we’ll share 5 tools to help you find out what your competitors have been up to.
#podcast #contentmarketing http://www.resonancecontent.com/ping/blog/5-tools-spying-competitors-content-marketing-podcast-182
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
[Midyear Review Tip]
With the year halfway over, it's time to pull out your content marketing strategy and see if your personas need an update.
#blog #contentmarketing http://www.resonancecontent.com/ping/blog/target-audience-personas-need-update-midyear-review-tip
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
In Episode 181 of the Content Marketing Podcast, we wrap up our month-long focus on healthcare by sharing my top 5 tips on working with doctors in creating your content.
#podcast #contentmarketing http://www.resonancecontent.com/ping/blog/healthcare-content-marketing-spotlight-working-doctors-content-marketing-podcast-181
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
Healthcare Content Marketing Spotlight: Patient Stories.  For healthcare organizations, a well-written patient story can be one of your most valuable content marketing assets, and in Episode 180 of the Content Marketing Podcast, we’ll share our 7-step process for creating patient stories that resonate.
#podcast #contentmarketing http://www.resonancecontent.com/ping/blog/healthcare-content-marketing-spotlight-patient-stories-content-marketing-podcast-180
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
#Video: How to Choose Your #LiveVideo Marketing Platform
1
Add a comment...
In her circles
707 people
Have her in circles
663 people
Juline Kerr's profile photo
Greg Claudine's profile photo
claire damien's profile photo
Jama Masjid Dharamsala HimachalPradesh's profile photo
Catherine James's profile photo
Louis Gonzales's profile photo
Mark Simonson's profile photo
Nicole Bohorad's profile photo
Karen Repoli's profile photo

Rachel Parker

Shared publicly  - 
 
As we take a fresh look at our 2016 strategies, this is a terrific time to revisit your audience, and in Episode 183 of the Content Marketing Podcast, we share the secrets to creating and executing effective audience surveys.
#podcast #contentmarketing http://www.resonancecontent.com/ping/blog/secrets-powerhouse-audience-surveys-content-marketing-podcast-183  
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
Hacking away at a piece of content that’s just not working? Here’s a trick we can all borrow from our friends the software developers. #blog #contentmarketing http://www.resonancecontent.com/ping/blog/rubber-duck-writing-killer-content  
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
#Video: How to Rock the Second Half of 2016 [#ContentMarketing Strategy Tip]
1
Add a comment...

Rachel Parker

Shared publicly  - 
 
Email is still one of the most effective tactics in your content marketing playbook, and this timely infographic from OnblastBlog shows you how to rock it.
http://www.resonancecontent.com/ping/blog/boost-email-opens-clickthroughs-infographic #blog #contentmarketing
2
Add a comment...

Rachel Parker

Shared publicly  - 
 
Study: Healthcare Brands See Opportunities in Content Marketing
A study by Econsultancy and Ogilvy reveals that healthcare marketers rank content marketing on par with customer service as the most exciting opportunity for their organizations http://goo.gl/trFLqw #blog #contentmarketing

A study by Econsultancy and Ogilvy reveals that healthcare marketers rank content marketing on par with customer service as the most exciting opportunity for their organizations
1
Add a comment...
People
In her circles
707 people
Have her in circles
663 people
Juline Kerr's profile photo
Greg Claudine's profile photo
claire damien's profile photo
Jama Masjid Dharamsala HimachalPradesh's profile photo
Catherine James's profile photo
Louis Gonzales's profile photo
Mark Simonson's profile photo
Nicole Bohorad's profile photo
Karen Repoli's profile photo
Education
  • Columbia University
    International Affairs, 1990 - 1992
  • Loyola University New Orleans
    German/Political Science, 1987 - 1990
Basic Information
Gender
Female
Other names
Hughes
Story
Tagline
From wanna-be professor to entrepreneur
Introduction

Believe it or not, when I was in college, I knew exactly what I wanted to do with the rest of my life: get a PhD in political science and become a college professor.

As you can see, things didn't turn out that way. They turned out better.

As president and CEO of Resonance, I get to help companies attract and retain business by doing what I love: creating value-driven, engaging content that truly speaks to an audience's needs.

Clients come to us for help with:

  • Content strategy
  • Social media strategy
  • Blog writing
  • E-newsletters
  • Website articles
  • E-books
  • White papers
  • Video scripts

Bragging rights
I own a piece of the Berlin Wall that I hacked off myself!
Work
Occupation
Owner and Principal of Resonance Content Marketing, Host of the Content Marketing Podcast
Skills
content marketing, content strategy, content writing, blogging, social media
Employment
  • Resonance
    Content Marketing Strategist and Speaker, present
    I help clients attract and retain business through impactful, engaging content that delivers true value to their audience through websites, blogs, e-newsletters, social media, videos, webinars, and much more.
  • Lyrica Copywriting
    Senior Copywriter, 2009 - 2012
    Helped businesses build equity online with smart, effective Web content, powered by proven best practices in content strategy.
  • Reliant Energy
    Senior Copywriter, 2007 - 2010
    Led copywriting team responsible for all content on 600+ page corporate website that achieved 90% user satisfaction (Sep 2010). Used Documentum Web content management system to upload and maintain all content and images. Conducted strategic research and made long-term recommendations to Director of Online Marketing. Acted as Project Manager for creation of online style guide. Coordinated numerous sitewide rebranding initiatives involving all content and imagery. Developed creative for online advertising and landing pages for special promotions. Coordinated copy, design, and layout for monthly newsletter delivered to over 10,000 recipients.
  • The Adcetera Group
    Lead Copywriter, 2002 - 2007
    Researched, wrote, and managed copy for B2B and B2C collateral, advertising, annual reports, websites, and reference guides in fast-paced agency environment. Managed comprehensive branding initiatives for multiple clients. Ensured that copywriting, design, and interactive components remained on track to meet deadlines. Trained new writers and account executives on internal processes and corporate standards.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston, TX
Previously
New Orleans, LA - New York, NY - Munich, Germany
I was recently informed that my Regus office lease "auto-renewed" -- at a higher rent -- with zero advance notice and zero opportunity to cancel. Legal? Yes. Slimy? You bet. On top of that, the center was recently broken into, so in addition to being stuck with a lease I do not want and did not ask for, I must be concerned about the security of my property and possibly my personal safety. Looking forward to taking my business elsewhere.
Public - a year ago
reviewed a year ago
2 reviews
Map
Map
Map