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Rachel Lovinger
Works at Razorfish
Lives in New York City
601 followers|66,910 views
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Rachel Lovinger
moderator

▸ General repartee  - 
 
The Facebook Content Strategy Fellowship is back. So, if you know a student who might like to learn more about content strategy, tell them to apply! 
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I should add - the fellowship grants an all-expenses-paid trip to Confab Central. Here's some more info on the Confab blog: http://confabevents.com/blog/the-2014-facebook-content-strategy-fellowship

(We're going to have a post about it on Scatter/Gather soon too).
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Rachel Lovinger
moderator

▸ Advocacy & governance  - 
 
My new post on Scatter/Gather is about why some people really don't like the word "content".
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Steven Kamminga's profile photoSascha Stoltenow's profile photoÀfrica Rubiés-Mirabet's profile photoMichael Zachrau's profile photo
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Hard to argue with this line: "Hating on the word “content” is like a chef saying “I don’t make food.". In fact we could say content is another essential sustenance we need to survive. 
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Rachel Lovinger
moderator

❖ Jobs  - 
 
A friend & coworker has been passing around this link for a job opportunity at UNICEF. They're looking for a Taxonomist. Could be a great opportunity for one of the information scientists among us!

#taxonomy #search
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Rachel Lovinger
moderator

▸ Content (the glue)  - 
 
I somehow missed this last week, but just became aware of the big reveal that actual people were behind the @Horse_ebooks twitter account. I then went down a rabbit hole of reading reactions to the event, and it's kind of fascinating. I can't say I was ever really into @Horse_ebooks- the few times I stumbled across retweets I thought it was charming enough, but didn't give it a lot of thought. 

However, the things that this reveal are bringing up in people are really interesting - strong emotions of disappointment and sadness and anger. 

It's an odd twist on the "authorship" debate. People loved @Horse for the seemingly random beauty of it's nonsensical tweets. Can they still appreciate that beauty when it turns out that it wasn't a bot scraping eBook material, but was actually intentional writings by two human beings? Does the context of it being "performance art" change the meaning of the content so much that it ruins it for people?

The second thing that seems to get people upset is the idea, long suspected by some and now confirmed, that these efforts were part of a very slowly played campaign, now being used to promote some new media projects by the owners of the account. That may not have been the original intention, but that's what it's become, and this is somehow less palatable than the original attempts of this account to promote the sale of ebooks. Admittedly, those promotions were much more transparent. But it's interesting that these verbal gems have lost their luster now that they've been revealed to have a previously undisclosed purpose. It makes me think about why some attempts at "branded content" catch on, some don't, and some make people really, really angry.

I don't have any conclusions from all this, but after reading so many articles about it this afternoon, I had to share!

I'll add some links to some of the things I've been reading.

#BrandedContent  
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Timothy Halloran's profile photoJoe Pairman's profile photoSascha Stoltenow's profile photoTobe Freeman's profile photo
10 comments
 
Thanks for sharing this, Rachel. I must admit, I was a bit disappointed when I heard the truth about @Horse_ebooks. The appeal of the account to me was the idea that a bot was surfacing random bits of human communication, and sometimes they'd accidentally be really poetic, just as Dan Sinker says. The disappointing thing isn't what the account owners really were or weren't trying to promote; it's just finding out that the random poetry was actually carefully crafted.
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Rachel Lovinger
moderator

▸ Content (the glue)  - 
 
I'm not sure why, but I found this kind of amusing. I don't have access to the full report, but it made me wonder if people's attitudes towards email marketing are improving because they like email better, or because companies are getting smarter about the content of those emails. 

If anyone has read the full report, let us know if they get into discussion of the source of that shift. Or, if you have opinions on it based on your own experience, I'd love to hear that too. 

#email #contentmarketing
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Rachel Lovinger's profile photoKevin Potts's profile photo
2 comments
 
Very interesting. I'm sure it's a variety of factors, and not just "people are getting more used to email." I just wonder how well a report like this can capture all the influences at play. 

I also want to point out that I'm not asking anyone to post or share unauthorized copies of this report. Just interested in discussing the ideas behind it. :)
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Have her in circles
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Love this movie. Just thinking about it makes me laugh. The story has its weak points, but Will Ferrell is at his best as Buddy the Elf.
When one of Santa's elves learns that he's actually a human whom Santa inadvertently brought back from an orphanage when he was a baby, he sets out for NYC to track down his r...
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It's a holiday staple in our family, and I think of it every time I consume or shop for maple syrup.
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A friend & coworker has been passing around this link for a job opportunity at UNICEF. They're looking for a Taxonomist. Could be a great opportunity for one of the information scientists among us!

#taxonomy #search
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Rachel Lovinger
moderator

▸ General repartee  - 
 
The first wave of SXSW talks have been announced, including a 4-hour version of the Content Modelling workshop that I do with +Cleve Gibbon. I haven't had a chance to go through all of it, but +Kristina Halvorson has a featured talk ("Go Home Marketing, You Are Drunk") and +Sara Wachter-Boettcher will be doing a workshop on Content Everywhere. Anyone else going?

 
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Destry Wion's profile photoCleve Gibbon's profile photoEdge5 Marketing's profile photo
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It would be AMAZING to attend this fantastic event.
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Rachel Lovinger
moderator

❖ Jobs  - 
 
Another exciting job opportunity! My friend +Maggie Stanphill heads up Content Strategy at Google, and they're looking for a Content Strategy Lead to join the team in Mountain View. #google
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Maybe that's your next move, Destry :)
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Rachel Lovinger
moderator

▸ Tech & design stuff  - 
 
Great piece by +Cleve Gibbon on Content APIs. I think it's so important for Content Strategists to get involved in these kinds of discussions, so they can help make sure these things are designed to support strategic content goals. 
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Have her in circles
601 people
Michael Scafidi's profile photo
Kyle Outlaw's profile photo
chelsea andrews's profile photo
Sadie Lovinger's profile photo
Ian Alexander's profile photo
Mike Barrett's profile photo
Work
Occupation
Content Strategist
Employment
  • Razorfish
    Experience Director, 2006 - present
  • Time Inc.
    various, 1999 - 2006
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Female
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My primary G+ account
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Soul of a hippiechick, spirit of a cyberpunk, lifelong infovore
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"International Guest Speaker"
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New York City
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New York - Paris - Prague - Albuquerque
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