This list of 16 SEO Experiments (and their results) -- http://seosherpa.com/seo-experiments/ -- is worth reading for everyone in the field. Some great discoveries that have been made over the years that have real tactical impact on how we do our work.
Discovering Which Sites Your Target Audience Visits
Once you know the other sites your target audience visits, you can do all sorts of amazing things to reach visitors there. Good at link building on a certain type of site? Find more like it! Good at guest contributions? Find more of those! Earning good ROI on ads? Buy them on similar sites!
Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community.