I am sick of people taking the piss out of 'transmedia' all the time. I am not a big fan of the word, and I totally understand that it's being used and abused in ways that annoy a lot of people. A lot of the projects that have lately been described as transmedia are, to put it bluntly, crap.
But that doesn't mean it's not a useful word right now. At Transmedia London, we've heard about things like the Inception app and America 2049 and the Malcolm Tucker app. All are high quality, high concept projects that would be difficult to describe merely as a 'game' or a 'story', yet still have a seeming commonality - even if it's as general as the old chestnut, 'new media' - that makes 'transmedia' more useful than having no term at all.
All of this, "Oh, do you want a gamification and a storyification and a transmediafication in your coffee?" is cynical bullshit and it helps no-one. No-one at all*. If you have a better idea, say it, but it's probably just another (longer) word for the same thing. Even better, make something neat.
*Well, maybe it makes you feel superior - I guess there's that
There are young people and students out there who are inspired by what's going on (I have met many, in person) and have some awesome ideas. What do you think you are accomplishing by telling them what they do is shit?
Some people have asked me at TM London whether we should discuss what 'transmedia' means. One or two people have left comments on the Meetup site saying we should clarify it. But the vast majority of people don't talk about it. They come to see the cool projects, and they know they'll see something interesting. There's a reason why our slogan is "The Best in Transmedia" rather than "The Crap in Transmedia."
OK, you don't like the term. Neither do I. But you can either move on, or try and make something cool. Just stop with the snark; it's tired and it's old.