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Rachel Clarke
Works at HavasEHS
Attended Oxford
Lives in London
4,226 followers|30,887 views
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Rachel Clarke changed her profile photo.

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Rachel Clarke

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I love this. Brilliant collaboration between Dulux and Unicef


http://ownacolour.com

(via @katiemoffat)
We want to name 16.7 million colours for at least £1 to raise money for the children's charity UNICEF.
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Agree - sometimes, long forms are better!
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Rachel Clarke

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In spite of the way it's portrayed (Lynx/Axe in Australia, focusing on 15 year old boys) this video actually gives a very good description of various rugby terms. I like how they can take stuff that could be quite boring and be absolutely ruthlessly focused on brand values

LYNX - Rules to Rugby
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Morten Johannsen's profile photoRoberto Rosario's profile photoClive Richards's profile photoCédric Vergé's profile photo
 
I watched that 6 times and I still didn't hear a word of what they were saying.
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Rachel Clarke

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Matt Biddulph originally shared:
 
I'm trying to write a blog post about social-object graphs but I keep getting distracted finding new datasets to generate graphs from.

The SXSW2012 panel picker just opened and every proposal has a set of tags on it. To find out what clusters of things 2012 will care about, I generated the tag co-occurrence graph and did some analysis and layout in Gephi.

In-depth zoomable version: http://biddul.ph/pSidY0

EDIT: This visualisation was made with Gephi with the Seadragon Ajax export. I obtained the data with a bit of ruby screenscraping code that outputs a GDF file (graph format supported by Gephi). This is the resulting data file, in case anyone wants to load it up in Gephi themselves: http://www.hackdiary.com/misc/sxsw2012.gdf

More thoughts here: https://plus.google.com/114200438004839793612/posts/j7cRQHM4f9T
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Rachel Clarke

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I don't really want to import my contacts from anywhere else...I like just building it up organically. So bringing Facebook or twitter over here, not really interested. Handpicked curation is far better! and then I'm not overwhelmed by the circling
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Rina Atienza's profile photoGeli Heimann's profile photoMark Hill's profile photo
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Same. Still discovering the ins and outs of G but its proven very useful. . Oh, from an expat now based in New Zealand.
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Have her in circles
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Rachel Clarke

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this is a bit different. Only half the page for content, the rest is bumpf
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I like it though.
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Rachel Clarke

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If you have a moment, please take a look at my video entry for this competition...and if you like it, please add your comment to the blog post :-)

http://www.jamesallenonf1.com/2011/10/fan-ambassador-to-abu-dhabi-competition-video-entries/
Home; About; Fans Forum; Shop; Teams. Ferrari; Team Lotus. You are here: Home > F1 News > Fan Ambassador to Abu Dhabi competition – Finalists Video entries. Fan Ambassador to Abu Dhabi competiti...
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April Reading's profile photoMadu Michael's profile photoEmma Griffiths's profile photoGavin Brown's profile photo
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Very nice and lovely, i like it.
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Rachel Clarke

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Still one of the best creative pitches I've ever seen, from Mad Men, Updated for Timeline from Facebook. Works on its own,even better if you know the series and the timeline points being referred to

Don Draper Presents Facebook Timeline

Wondering if this works for an embed http://www.viddler.com/explore/eleist/videos/1/
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oh dear. Games. lots of lovely games, Yes, I do have to play them, it's all research for work!
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... and I spent the weekend convincing my son that games testing was not a viable career option ;)
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Rachel Clarke

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Wondering how Quora is being used amongst the people here? Looking at it, I've answered 30 questions over the time. But not about my professional passion - social media - but about another passion, F1. There's so many 'social media experts' on there, I rarely have anything that can be usefully added, or at least added by the time I get there
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I signed up for quora and then never used it. Didn't really get it. It's been a white elephant for me. Twitter/G+ even facebook more valuable even for Q&A.
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Rachel Clarke

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Here's a whole bunch of photos from the German GP, including stuff from Paddock Club and Pit Lane

http://www.flickr.com/photos/rachelc/sets/72157627154995069/
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Rob Colley's profile photoAlex Cole's profile photoAlex Cooper's profile photo
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Great pics!
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Rachel Clarke

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Adrian Hon originally shared:
 
I am sick of people taking the piss out of 'transmedia' all the time. I am not a big fan of the word, and I totally understand that it's being used and abused in ways that annoy a lot of people. A lot of the projects that have lately been described as transmedia are, to put it bluntly, crap.

But that doesn't mean it's not a useful word right now. At Transmedia London, we've heard about things like the Inception app and America 2049 and the Malcolm Tucker app. All are high quality, high concept projects that would be difficult to describe merely as a 'game' or a 'story', yet still have a seeming commonality - even if it's as general as the old chestnut, 'new media' - that makes 'transmedia' more useful than having no term at all.

All of this, "Oh, do you want a gamification and a storyification and a transmediafication in your coffee?" is cynical bullshit and it helps no-one. No-one at all*. If you have a better idea, say it, but it's probably just another (longer) word for the same thing. Even better, make something neat.

*Well, maybe it makes you feel superior - I guess there's that

There are young people and students out there who are inspired by what's going on (I have met many, in person) and have some awesome ideas. What do you think you are accomplishing by telling them what they do is shit?

Some people have asked me at TM London whether we should discuss what 'transmedia' means. One or two people have left comments on the Meetup site saying we should clarify it. But the vast majority of people don't talk about it. They come to see the cool projects, and they know they'll see something interesting. There's a reason why our slogan is "The Best in Transmedia" rather than "The Crap in Transmedia."

OK, you don't like the term. Neither do I. But you can either move on, or try and make something cool. Just stop with the snark; it's tired and it's old.
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I guess it's all about sincerity and passion. That will shine. Pretenders will crumble.
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Have her in circles
4,226 people
Kajal K's profile photo
Georgina Dunkley's profile photo
Alex Woehr's profile photo
Michael Vogt's profile photo
Lee Probert's profile photo
Agricole agro's profile photo
jehangir khan's profile photo
Jason Coote's profile photo
alyson fielding's profile photo
Work
Employment
  • HavasEHS
    Planning Director, 2014 - present
  • Momentum
    Head of Engagement Intelligence, 2014
  • Diageo
  • JWT
  • twentysix
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New York - Amsterdam - London - Glasgow - Oxford - Kingswinford
Story
Introduction
Digital marketing person in London,
Education
  • Oxford
    Biology
  • Open University
Basic Information
Gender
Female