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Rachael Hardway
Works at Sony Masterworks
Attended West Chester University of Pennsylvania
Lives in Brooklyn, New York
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Rachael Hardway

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autographed copy spotted today at +Littlefield 's #vinyl  revolution #record  Show​ - literally the third one i pulled out of the first stack of i dug threw ... obviously my new theme song! https://youtu.be/erIdYp3MBUo
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Thanks +House of Cards star Mahershala Ali​ for featuring +HiatusKaiyoteVEVO amongst the greats #JAYZ,​ #DAngelo​ & #Raekwon​ on your have playlist pics. #nowplaying on +Spotify: 
Mahershala Ali's Remy Danton Playlist, a playlist on Spotify
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+Roarke's  new cover of +PixiesOfficial  "Where is My Mind" is perfect music for the Monday jumpstart #Workflow. This plus her new song "Heaven Yells"  #nowplaying on #Soundcloud here: https://soundcloud.com/thisisroarke #thisisroarke
https://www.facebook.com/thisisroarke
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Rachael Hardway

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#NYC Tomorrow! +Lauren Yothers  & I will be hosting a #FREE branding workshop from 9:30 - 11:00 AM. Lots of good info if you're looking to build a brand or take your existing brand further. 

Sign up here:  https://www.eventbrite.com/e/build-a-better-brand-for-your-business-tickets-15231091605
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Rachael Hardway

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So impressed by Roarke and her involvement on the +UNICEF  #Imagine campaign. love her voice! #nowplaying: http://youtu.be/jgWIhXT_u5A
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Rachael Hardway

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Tonight! Come celebrate the birthdays of Stefanie Nava & myself at the dopest #vinyl party in #NYC, +MobileMondaysNYC45s  at +TheBoweryElectric! Always great tunes, company and vibes all around. 

RSVP Here: https://www.facebook.com/events/741040752642998/?pnref=story
Mobile Mondays! Size Don't Matter with DJ Stef Nava Hosted by Rachael Lou Lets Celebrate the Ladies of Sagittarius All Vinyl Bday Bash! MOBILE MONDAYS!!! We are ....Punk Rock, New Wave, and Soul, Pop Music, Salsa, Rock and Roll, Calypso, Reggae, Rhythm and Blues, Disco and anything else classic ...
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#BROOKLYN‬  STANDUP: Check out the homie #Fameschool Santana of Viva La Fuego's new music video! ‪#‎nowplaying‬ 
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+HiatusKaiyoteVEVO  new single BREATHING UNDERWATER and U.S. tour dates #nowplaying  on +The FADER . 
The Australian soul band channels Stevie with inspired results.
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#NYC's #streetart and #typography has always fascinated me, whoever made this website beat me to the punch. love it! http://nyctype.co/
NYC Type is a collection of typography photographs taken around New York City. Custom lettering with a photographer's eye on the streets of The Big Apple.
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Congrats #Common on the #goldenglobes  and incredible speech last night. I still can't stop playing this powerful song he worked on with Somi from ‪#‎thelagosmusicsalon‬ 
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Rachael Hardway

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Thanks everyone who came out to celebrate the birthday of +stefanie nava & myself this past ‪#‎mobilemondays‬ at +MobileMondaysNYC45s!  Great people and music by Stef and the MM Allstars. And special thanks to +Joseph Swift II for showing up and surprising us with these great shots! http://massivehypesound.com/mobile-mondays-birthday-throwd…/
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People
In her circles
159 people
Work
Occupation
Director of New Media & Marketing
Skills
Marketing, Music, Creative Direction, Account Management, Digital Strategy, Strong Presentation (Verbal & Written), Detail Oriented & Organized, Proactive, Dynamic Team Player, Effective Communicator & Listener, Brand Development, Social Media Marketing, Microsoft Office (Word, Excel, Powerpoint), Adobe Suite (Photoshop, InDesign, Dreamweaver), Google Analytics, Facebook Insights, SEO, Keynote, Mailchimp, Constant Contact, Avid
Employment
  • Sony Masterworks
    Digital Content Manager, 2013 - present
    Assist with defining marketing strategies to increase sales and artist awareness on all digital platforms
  • Passionate Digital
    Industry Relations & Digital Marketing Manager, 2010 - present
    Agency services include Strategy, Creative, Design & Development, Social, Mobile, Publicity, Media Planning, Partnerships, Live Experiences.
  • Verse Music Group
    Director of New Media & Marketing, 2011 - present
    Brands include: Salsoul Records, Golden Records, West End Records, Bethlehem Records • Manage creative team for direction on all projects • Finding / analyzing potential growth opportunities.  • Daily maintenance of VMG website and brand websites. • Secure brand awareness through various partnerships and music licensing opportunities. • Build media lists & draft press releases for pitching in addition to weekly consumer email blasts. • Responsible for utilizing social media outlets to gauge fan interaction, maintain various social media pages and quantify results to measure each VMG brands social market success. • Define Marketing & Digital Strategies for all VMG products – working directly with 3rd party distributors.
Places
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Currently
Brooklyn, New York
Contact Information
Home
Email
Address
Brooklyn, NY
Story
Tagline
Artist advocate & internet geek.
Introduction
Born and bred in Steeltown, Pennsylvania (aka Pittsburgh), I'm an artist's advocate and internet geek that can usually be found asking a myriad of questions and ideas while throwing in helpful reminders of "that's what she said" when deemed necessary.

It takes less than a minute of talking to see that my true passion and inspiration lies in music, so aside from marketing unbridled awesomeness and telling bad jokes, I assist artists and brands in all things music marketing, creative direction, or at the very least, much cooler playlists for myself and others. You can peep some of my updates & ramblings if you so desire.


Bragging rights
I was once a Gerber Baby #swag
Education
  • West Chester University of Pennsylvania
    Communication Studies/Marketing, 2006 - 2010
Basic Information
Gender
Female
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