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Rachael Hardway
Works at Sony Masterworks
Attended West Chester University of Pennsylvania
Lives in Brooklyn, New York
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Rachael Hardway

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Hannibal Buress​'s new show 'Why? with Hannibal Buress​' on +Comedy Central already sounds perfect and Hiatus Kaiyote​ doing their intro song is the icing on the cake 👌#HannibalWhy #CHOOSEYOURWEAPON #hiatuskaiyote
Just thirty minutes into our interview and Hannibal Buress has not only turned the tables on who’s questioning whom, but has me questioning the very nature of my existence, both digital and corporeal. It’s this sleight of hand ease that ensures that the 32-year old comedian will have no problem tackling “life’s biggish questions” on his new Comedy Central show, Why?
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Rachael Hardway

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autographed copy spotted today at +Littlefield 's #vinyl  revolution #record  Show​ - literally the third one i pulled out of the first stack of i dug threw ... obviously my new theme song! https://youtu.be/erIdYp3MBUo
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+Rachael Hardway Who would sell a copy of this ..hope you bought it Rach !
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Rachael Hardway

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Thanks +House of Cards star Mahershala Ali​ for featuring +HiatusKaiyoteVEVO amongst the greats #JAYZ,​ #DAngelo​ & #Raekwon​ on your have playlist pics. #nowplaying on +Spotify: 
Mahershala Ali's Remy Danton Playlist, a playlist on Spotify
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Rachael Hardway

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+Roarke's  new cover of +PixiesOfficial  "Where is My Mind" is perfect music for the Monday jumpstart #Workflow. This plus her new song "Heaven Yells"  #nowplaying on #Soundcloud here: https://soundcloud.com/thisisroarke #thisisroarke
https://www.facebook.com/thisisroarke
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Rachael Hardway

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#NYC Tomorrow! +Lauren Yothers  & I will be hosting a #FREE branding workshop from 9:30 - 11:00 AM. Lots of good info if you're looking to build a brand or take your existing brand further. 

Sign up here:  https://www.eventbrite.com/e/build-a-better-brand-for-your-business-tickets-15231091605
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Rachael Hardway

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#THEBRIDGEBK  No. 2 this Thursday, June 11th at The Flat​ in #Brooklyn

Free #photobooth | Treats by Hood Chef​ | #Music by #LastCallSteeve, DJ Your Honor​, DJ Rob Flow​ |#Live #GEDCOLLECTIVE​   + #HRTBRK | #Art by #artkartel, Badder Israel​ & Scotty Bags​ | #Giveaways by Community 54​, killdit​ & more. Come rock with us! 

#Free RSVP Here: http://bit.ly/THEBRIDGEBKNo2RSVP
old school love, new school hip fresh sound system & vibes #TheBridgeBK //djs: #lastcallsteeve. DJ Your Honor DJ Rob Flow //live: ... G.E.D. · http://www.gedmusic.nyc/ · Hrt Brk · https://soundcloud.com/hrtbrk //free: photobooth giveaways *treats* art //hosted by: ...
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Rachael Hardway

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Clearly I hadda blast at #THEBRIDGEBK launch! See all of the photos here & come rock with us at the No. 2 on Thursday, June 11th. Details coming soon! Thanks Le Noize​ for the fresh visuals. 

See them all and tag yourself here: on.fb.me/1HXhQZS
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Rachael Hardway

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#BROOKLYN‬  STANDUP: Check out the homie #Fameschool Santana of Viva La Fuego's new music video! ‪#‎nowplaying‬ 
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Rachael Hardway

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+HiatusKaiyoteVEVO  new single BREATHING UNDERWATER and U.S. tour dates #nowplaying  on +The FADER . 
The Australian soul band channels Stevie with inspired results.
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Rachael Hardway

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#NYC's #streetart and #typography has always fascinated me, whoever made this website beat me to the punch. love it! http://nyctype.co/
NYC Type is a collection of typography photographs taken around New York City. Custom lettering with a photographer's eye on the streets of The Big Apple.
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Rachael Hardway

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Congrats #Common on the #goldenglobes  and incredible speech last night. I still can't stop playing this powerful song he worked on with Somi from ‪#‎thelagosmusicsalon‬ 
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People
In her circles
164 people
Work
Occupation
Director of New Media & Marketing
Skills
Marketing, Music, Creative Direction, Account Management, Digital Strategy, Strong Presentation (Verbal & Written), Detail Oriented & Organized, Proactive, Dynamic Team Player, Effective Communicator & Listener, Brand Development, Social Media Marketing, Microsoft Office (Word, Excel, Powerpoint), Adobe Suite (Photoshop, InDesign, Dreamweaver), Google Analytics, Facebook Insights, SEO, Keynote, Mailchimp, Constant Contact, Avid
Employment
  • Sony Masterworks
    Digital Content Manager, 2013 - present
    Assist with defining marketing strategies to increase sales and artist awareness on all digital platforms
  • Passionate Digital
    Industry Relations & Digital Marketing Manager, 2010 - present
    Agency services include Strategy, Creative, Design & Development, Social, Mobile, Publicity, Media Planning, Partnerships, Live Experiences.
  • Verse Music Group
    Director of New Media & Marketing, 2011 - present
    Brands include: Salsoul Records, Golden Records, West End Records, Bethlehem Records • Manage creative team for direction on all projects • Finding / analyzing potential growth opportunities.  • Daily maintenance of VMG website and brand websites. • Secure brand awareness through various partnerships and music licensing opportunities. • Build media lists & draft press releases for pitching in addition to weekly consumer email blasts. • Responsible for utilizing social media outlets to gauge fan interaction, maintain various social media pages and quantify results to measure each VMG brands social market success. • Define Marketing & Digital Strategies for all VMG products – working directly with 3rd party distributors.
Places
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Currently
Brooklyn, New York
Contact Information
Home
Email
Address
Brooklyn, NY
Story
Tagline
Artist advocate & internet geek.
Introduction
Born and bred in Steeltown, Pennsylvania (aka Pittsburgh), I'm an artist's advocate and internet geek that can usually be found asking a myriad of questions and ideas while throwing in helpful reminders of "that's what she said" when deemed necessary.

It takes less than a minute of talking to see that my true passion and inspiration lies in music, so aside from marketing unbridled awesomeness and telling bad jokes, I assist artists and brands in all things music marketing, creative direction, or at the very least, much cooler playlists for myself and others. You can peep some of my updates & ramblings if you so desire.


Bragging rights
I was once a Gerber Baby #swag
Education
  • West Chester University of Pennsylvania
    Communication Studies/Marketing, 2006 - 2010
Basic Information
Gender
Female
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