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RW3 Technologies
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Supplying CPG field sales apps & competitive pricing data to organizations that lead innovation
Supplying CPG field sales apps & competitive pricing data to organizations that lead innovation

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The choice between investing in an inside sales force versus going with an outside sales and marketing broker is an important one for any size CPG company, but for the larger ones, the decision can be monumental. When recent CPG companies like Kraft Heinz and Kellogg’s announced hiring their own salesforce, many smaller and mid-size CPG companies were left scratching their heads asking why. It appeared for a moment that in-store execution was losing value. However, with new insights from Catalina’s latest study to support what many execs believed, shoppers are heading back towards the center of the store.

#CPG #FieldSales #Selling #SalesForce #RAO #Data #Retail #Apps #Tech
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How The Center Store Is Becoming Popular Once Again.

As shoppers have become more and more educated in what they’re consuming, their wants and needs have quickly changed and new shopper segments have emerged that retail wasn’t previously ready for. The center store used to be endless rows of food unfit to customers’ new desires for healthy options, dietary needs, and ready-to-go meals. To satisfy their needs, shoppers were leaving the center store and either heading to the perimeter of the stores or turning to online and specialty grocers for exclusive items that were low-fat, GMO-free, vegan-friendly, organic, etc. With center store traffic slowing and sales down, retail grocers challenged the large and medium CPG brands to rethink their products and introduce new healthier options that could drive traffic back towards the center of the store. #CPG #Center #Tech #Innovation #R&D #Testing #CustomerCentric

https://www.rw3.com/how-the-center-store-became-popular-once-again/
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Batten down the hatches, 2018 is going to be a crazy year in retail. We’ve already seen so much change in 2017, with Amazon buying Whole Foods, the growth of meal kits and grocery delivery, and new technologies—both the cool and the lame—changing the way grocery shopping works. Now the year has barely begun and several companies are already advancing bold moves that will shift the landscape even further. Here are some of the big changes that are already in progress.

https://www.rw3.com/big-changes-predicted-in-retail-for-2018/
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Today, companies try to innovate in secret. Rollouts of new products are costly and time-consuming, which puts giant companies at a disadvantage. What takes them months or years to develop, smaller companies can often do in weeks or months. While some companies are rock stars in research and development, others struggle.

Coopetition is a model in which competitors share their pre-competitive data, insights, and experiences all for the greater good. This information helps everyone understand the market and make strategic decisions faster.
#CPG #Innovation #Analytics #Business #Insights

http://bit.ly/2AIE1bn
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Different collection types yield different insights as I mentioned in last week’s post. From directed key item lists to complete full book price checks. Each provides a different insight for the data analyst. In looking at full book price checks there are two collection philosophies adopted across the industry: complete and family style. As full books are at the core of many pricing strategies I wanted to break down the benefits of each style. #FamilyPricing #Competitive #Pricing #Insights #Retail #CPG #BestPractices

https://www.rw3.com/the-pros-and-cons-of-a-full-book-family-pricing-strategy/
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With competitive pricing wars heating up, RW3 set off to find which grocer had the best prices this Labor Day and if last minute shoppers are truly saving more. We decided to compare Texas’ own H-E-B against the National EDLP leader Walmart. https://www.rw3.com/central-texas-labor-day-price-war/ #EDLP #PriceWars #CompetitivePricing #Data #Insights #BBQ #HEB #Walmart
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Comedian Jim Gaffigan tells a joke about the way people download and store their photos. “We used to have boxes of photos, now we just have old computers…. That’s my wedding computer.” Today, most consumers have moved their photographs to something like Instagram. But many CPG companies that rely on photos as a data source for retailer compliance still don’t have a dependable system to store, track, retrieve and share those photos. So the data within them is wasted.

https://www.rw3.com/photos-help-retail-execution-but-a-photo-gallery-optimizes-retail-execution/ #Retail #Execution #Field #Sales #PhotoCapture #Innovation
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We’ve all been there, just when you’re looking for the right highway exit, the GPS signal is lost. Just when you want to check the last email to see where the meeting is being held, all you can get is that infernal loading signal. Just when your CPG sales rep is trying to close an agreement with a retailer, they can’t see the data they were planning to introduce to clinch the deal. #RetailExecution #FieldApp #Tech #Innovation #Offline
https://www.rw3.com/field-sales-team-needs-true-offline-capability/
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When RW3 started out 25 years ago, our company and our customers were using landlines and payphones. The speed of change has never slowed and we only anticipate that it will continue to accelerate. To keep your team ahead of the competition your field sales solution must have these three capabilities and features. https://www.rw3.com/three-must-have-capabilities-field-sales-optimization-2017/
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