Reminder about the New iPhone and calling it "iPhone 5".
1st iPhone: 'iPhone'
2nd iPhone: 'iPhone 3G'
3rd iPhone: 'iPhone 3GS'
4th iPhone: 'iPhone 4'
5th iPhone: 'iPhone 4S'

We just had the iPhone 5 with the 4S, it only makes sense to have it called a single number if it is that current generation. If anything people should be calling it the "iPhone 6", because it's the 6th Generation phone, but the most likely candidate is "The New iPhone".
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