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RGI Data Assets
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With the world becoming more digital every day, it seems like a contradiction that more people prefer to receive most types of information through direct mail.
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Young adults (18-34) prefer offline marketing offers over online ones in every instance except travel, so if you need to get your message in front of that audience we recommend using targeted direct mail for maximum ROI.
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According to a study by the US Postal Service, the average household receives 2 pieces of postal mail a day compared to 147 emails a day. No wonder direct mail gets such a high response!
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In a study done by Target Marketing, it was discovered that Direct Mail provides the highest ROI for businesses. Leads and client acquisition through direct mail are two areas that our team at RGI specializes in.
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Wondering what RGI is all about? Check out this short video about our custom lead programs, and don't forget we also offer print, print management, marketing and promos, too!
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"Direct mail would cease to be viable w/out data to steer away from people who are not going to buy" DMA Value of Data Report - this is exactly why we focus on rigorous data analyses and testing to continuously hone in your best target.
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What Google Hummingbird Means: 60 Seconds with an SEO Expert http://buff.ly/1gNSXD3 via Pardot
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RT Wilson RMS: YouTube is the new Google--95% of consumers use both YouTube and Google when searching for relevant content #DMA2013
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#DMA13 Great formula for marketing time = List / Segmentation: 60%; Offer: 30%; Creative: 10% — what's your mix?
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