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RACHIT GUPTA
Works at India News
Attended Uttar Pradesh Technical University
Lives in Noida
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Google AdWords vs. Facebook Advertising [Infographic]

"Year after year the debate rages on, Google Ads or Facebook Ads? Which should I use for my business?

While there are some similarities, they each have benefits that differ depending on your business, your budget, who you’re targeting, and your strategic goal.

For example, Google Adwords can reach over 2.6 billion searchers each month, but Facebook allows you to target specific users based off their specific interests and behaviors.

Check out this infographic battle and find out which competitor you should be using today."

Via: http://blog.wishpond.com/post/106238043028/infographic-google-adwords-vs-facebook-ads
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RACHIT GUPTA

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Google Shopping - Learn Google Shopping Campaign
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Marketing jobs on the rise: 56% of companies plan to increase permanent staff levels this year
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Today, we’re announcing an exciting update to one of our most popular tools: AdWords Editor. AdWords Editor 11.0 represents the biggest update to the application since we released it in 2006. It’s been redesigned from the ground up: we’ve enhanced all of the features you know and love while adding new ones to help you do more in less time. With a brand new visual design and faster interface, AdWords Editor 11.0 is built to make you more efficient as you view and make changes across your accounts and campaigns. Learn more [http://goo.gl/kbD0pr] and upgrade today! [http://goo.gl/GawhZ]
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The latest +Think with Google case study shows how +Extra Space Storage used ad customizers to reach individual customers with relevant, targeted ads: http://goo.gl/L7p9Fv
Extra Space Storage turned to Google's ad customizers to reach customers with relevant, real-time messaging and grew CTR in the second-highest volume-producing ad group by 113%.
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Learn from Ryan Smith and Lukas Bergstrom about Google Tag Manager. Ryan will jump into some product demos. The topics discussed will be Preview & Debug, AdWords Call Tracking, and time for Q&A at the end.

#GPCAdWords   #GPCommunity  
Dive into Google Tag Manager
Thu, January 15, 2:00 PM

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Get your Shopping certification today on Google Partners

Last year we created the Google Partners [http://goo.gl/HTBk7c] platform to provide tools and resources to help agencies learn more about Google's advertising solutions. Through Google Partners, individuals can get certified in AdWords and agencies can earn the Google Partner badge. Today we’re very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States.

If you are an agency specializing in Merchant Center and Shopping campaign management, you can now get certified in AdWords by completing both the Shopping and AdWords Fundamentals exams. A certification shows to potential business partners that Google recognizes you as an online advertising professional that can successfully manage Shopping campaigns. 

The Shopping exam will test your proficiency in Merchant Center account creation, product data, Shopping campaigns management and optimization best practices. To take the test, start by creating a profile [http://goo.gl/Tzodw7] on Google Partners today. All exams will be listed under the "Certifications" section.

Worried about studying for the exams? Join us in the Google Partners community [http://goo.gl/gXSUZ5] to get access to webinars, special events and trainings from your peers and the Google team. Also, use these helpful study materials:
+AdWords Fundamental Study Guide: http://goo.gl/3cC5FW
+Google Shopping Study Guide: http://goo.gl/bljq87
+Google Shopping Refresher Course: http://goo.gl/7UzHmQ

If you’re ready to take the test, sign in to Google Partners and get started: https://www.google.com/partners/. The Google Shopping exam will be expanding to other countries soon -- stay tuned!
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What happens when you use multilpe bid adjustments at once? Check out answers to your questions in this week's #askadwords episode: http://youtu.be/HHtr9hLlmnc
Send us questions for future episodes using #askadwords
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People
Have him in circles
265 people
Mikita Shah's profile photo
Sukhdev Singh's profile photo
Shikha Verma's profile photo
Tom Dick's profile photo
Sai Kumar SEO's profile photo
Triple Point Digital Consultancy's profile photo
vishal paliwal's profile photo
Thomas Meriaux's profile photo
Praveen Kumar's profile photo
Education
  • Uttar Pradesh Technical University
    MCA(Computer), 2008 - 2011
Basic Information
Gender
Male
Looking for
Friends, A relationship, Networking
Birthday
February 26
Relationship
Single
Other names
rachit gupta, rachit gupta seo, rachit gupta webmaster, rachit gupta google adwords certified
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Rachit Gupta - Digital Marketing Expert (Google Adwords & Bing Ads Certified)
Introduction

Rachit Gupta (Google Adwords & Bing Accredited Certified) - Digital Marketing Professional (Google Adwords Individually Qualified) having 3.5 years of experience in Digital Media Planning, Market Research, Email Marketing, News Letter Campaigns, Marketing Strategies, Google Adwords/Bing Ads, Facebook Advertising, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization, Planning and Execution.


I have worked on more than 150+ projects from USA, UK, Australia, New Zealand. Experienced in increasing visibility, profitability and performance for diverse organizations ranging from SMBs to large reputed organizations.

Updating routine knowledge for various SEO Sites, Blogs and Forums which play a key Role in Updating skills and Techniques to match pace with algorithm.

I have done certification of HP LIFE e-Learning course on "Social Media Marketing".

Experience in popular Social Media Monitoring Tools (Google Trends, Twitter Search, Social Mention etc..) and most of Social Media Management Tools (HootSuite, Viral Heat etc).

Creating/Managing Multiple PPC Campaigns across search engines like Google & Bing.
Preparing Ad Copies for High CTR & Conversion rate.
Product Analysis, Campaign Building & Keyword Research.
Managing Bids, Optimize Ads & Keywords.
Competitor Analysis, Plan & Implementing effective strategies according to Campaign Performance.
Analyze Campaign Performance (ROI, CTR,Conversion,CPC)
Implement Conversion Tracking & Troubleshooting.


 

Bragging rights
SEO Tips, digital marketing, internet marketing, digital marketing professional, google adwords individual certified, bing certified professionals
Work
Occupation
Web Analyst
Skills
SEO/SMO/PPC
Employment
  • India News
    Sr. Digital Marketing Consultant, 2014 - present
    -- Making Marketing Strategies -- SEO Campaigns Management -- SMO Campaign Management -- Website Deep Analysis -- R&D
  • E Virtual Services LLC
    Sr. SEO Analyst, 2013 - 2014
    -- Making Marketing Strategies -- Marketing Proposals -- Active Client Communication & Client Retention. -- Managing Team Resources. -- Regular Based Website Analysis as per Current Google Algorithm Updates (HummingBird/Penguin/Panda) -- Proficient in all on-site and off site factors to rank a website. -- Regular Update with latest SEO algorithms and ranking strategies. -- Coordination with Design and Development Team for SEO implementations in the website. -- Prepare detailed strategy reports for better sales and increase ROI. -- Compile and present SEO/SMO/PPC performance reports. -- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc) -- Assist in generating and developing ideas for improving brand awareness. -- Assist in social media messaging. -- Ability to neutralize negative social communications. -- Awareness of current trends and pop culture -- Coordinate social media content.. -- Monitor and moderate content and social communications. PPC Campaign Management and Analysis ************************************************* -- Managing all group PPC activity, setting up, optimizing to hit ROI targets, measuring and analyzing results to continually optimize the campaigns. -- Target Goals to achieve highest ROI -- Improve campaign structure and Quality Score -- Identify current search trends and execute in-depth keyword analysis along with continuous A/B ad copy testing -- Monitoring Campaign, Ad Copy's & keyword performance (traffic, sales, cost per acquisition and return on investment numbers) -- Landing Page Treatments,Keyword evaluation and refinements. -- Working closely with the Product and Technology team to plan new launches and releases. -- Develop, deploy and optimize search engine marketing strategies that are aligned with the client’s marketing goals.
  • SynapseIndia
    SEO Executive, 2011 - 2013
    - Manage client accounts and implement strategies and techniques for search and social media advertising. - Interaction with clients on phone calls to discuss their further requirements and to present ideas and strategies to improve leads and achieve client goals within budget. - Manage a team of 2/3 members to perform all the roles mentioned for an SEM/SEO analyst and direct reporting to the Team Lead/Manager. - Analyze website performance through analytical tools available. - Fortnightly audit of the entire site for programming/ structure/ performance/ search related improvements. - Best industry practices to be aligned in the SEO-PPC strategy. - Keyword level analysis on a weekly/fornightly basis. - Structural improvements/ content updates of the website. - Ensure websites are filled with optimal keywords. - Compile and SEO performance reports in designated format while improving the format over time to ensure better clarity and new perspective from the data available. - Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. - Adwords Campaign Setup and Optimization (adding keywords to strategies, changing strategy goals, moving keywords between strategies, etc.) - Analyze data (impressions, clicks, click-through rate, conversion rate, etc.) - Continuously monitor and manage PPC campaigns as needed. - Monitoring the effectiveness of campaigns for search/paid and social media. - Google Analytics Account Setup & Analysis. - Weekly/Monthly Reporting.
  • Softlogique
    SEO Executive, 2011 - 2011
Places
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Currently
Noida
RACHIT GUPTA's +1's are the things they like, agree with, or want to recommend.
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