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quasarbyte
Software development company
Software development company
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Conducting research in the social networks is used to analyze the effectiveness of the company.

One of the key task of SMM specialists is monitoring of social networks.
Output obtained in the monitoring process is the input for the following tasks:

- tracking the sources and quality of traffic
- finding the source of negativity determine the nature of negativity
- calculate the value of the target actions to carry out changes in the information field of analytics

How to automate this process?

Social networks provide API to make possible implement applications for monitoring social network.
It is even possible to implement streaming analytics application.

Links to manuals for Twitter and Facebook as an example:
https://dev.twitter.com/streaming/overview
https://developers.facebook.com/docs/public_feed

Technology stack may be different, based on size of data to analyze, team's experience and of course your preferences.
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