Recently, I overhead a dealership manager say, “We don’t need mobile marketing. We do fine with email.” We had to break it to him that studies have shown more than 50% of email messages are now opened on mobile devices—so intentionally or not, they are already practicing mobile marketing.
Mobile marketing currently accounts for 6 percent of total marketing budgets, but that number is slated to rise to 15.6 percent over the next three years. That amounts to an 160 percent increase in mobile marketing spending.
With the first full week of fall now behind us, holiday marketing season will kick into high gear. With many consumers -- especially Millenials -- using mobile devices more and more, mobile marketing should play a greater role this holiday shopping season than it has before.