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Purple Panda Solutions
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Toronto's Digital Marketing Agency - Search Engine Optimization SEO Toronto
Toronto's Digital Marketing Agency - Search Engine Optimization SEO Toronto

8 followers
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Your site is fully SEO optimized.  Should I continue with ongoing SEO?
 
You‘ve built your website, ensured it’s fully SEO optimized and after a few months, rank well in the search engines for your key phrases. As the phones begin to ring, you feel confident that your digital marketing budget was well spent. There’s no longer a need to spend any more money on SEO marketing, right?
Well, that may not be the case. Here’s why…

http://www.purplepandasolutions.com/blog/?p=22

Why Your Relatives or Friends Shouldn’t Build Your Website
SEO Website Development Published February 21, 2014 at 1:49 pm No Comments   
Congratulations on your new business! You’ve invested time, sweat and hard work and it’s finally starting to pay off.  Now you’re considering an online presence so that your customers can find you and your sales can take off. Coding a website is easy right? Having a relative do it is cheap (they won’t charge me much; maybe they’ll do it for free?).
Why hire a professional?
Don’t cut corners when planning a business website. Yes your son, daughter, cousin, friend, and your wife’s retired grandfather can make you a free website.  But honestly, would you let them organize a five thousand dollar marketing campaign for you?
A professional appearance, search engine visibility, and page ranking for your website are essential for its success. In a competitive environment, it’s important to rely on the experience of knowledgeable professionals to create your website. So choose a professional business website creator.
So why hire a professional?  Can your relative answer these questions? If not, it is likely that your website will under-perform.
You need your site up and running a.s.a.p. in order to attract customers. Why place a critical marketing function in the hands of a civilian and not a business?
The person has to be reachable, cooperative and able to do the job
Your site may look great but will it be able to connect with visitors and generate confidence in the solutions it offers?
Does the website work well?  No broke links or confusing navigation?
Will your website generate sales leads; is it coded is that it us optimized to deliver a lead generating website? Has it been optimized for SEO?
Who is visiting and what are they doing
Keyword phrases being used
What percentages of people leave within the first ten seconds
How to convert visitors to sales lead regardless f what page they are on
How to personalize the experience for individual visitors
Have back end Analytics been added to track performance
Is the site responsive (works on mobile devices)
How to find the right person? Ask them the following?
How long have they been making websites and can you see their portfolio
Will they be coding the site themselves or outsourcing it
Have they considered in the design new sections to the site and future growth to the navigation
Do they know about web standards and do they adhere to them (not necessary but nice have)
Do they do SEO on each page of the website with unique key words on each page
Can they explain Website Statistics so you know how your site is performing
In conclusion, you’ve invested a lot of time and money in your business; don’t neglect your website.  It is key in your sales and marketing strategy and its potential is unlimited.  Hiring a professional is your first step to online success.
by Don Proshetsky

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