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Purna Virji
Works at Petplan USA
257 followers|7,998 views
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Purna Virji

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Thanks +Trond Lyngbø for having me be a part of this!
In today's installment, search industry veterans predict where SEO will be in 2020.
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Purna Virji

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How SEO and Social can work together to make each other insanely successful - my latest article on Search Engine Watch.
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Super +1 this article from +HubSpot  for all the great points raised:
http://blog.hubspot.com/adjust-traditional-marketing-tactics-millennials-var
Learn how to adjust traditional marketing tactics to work for millennials.
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3 tips for creating effective content to aid SEO and sales by +Purna Virji: http://sewat.ch/Y8dlq0 #contentcreation  
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My latest post on Search Engine Watch-- it's also one of the topics I spoke about at SMX:
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Have her in circles
257 people
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Every year, countless dogs die in hot cars. Despite this, only 15 states have statutes that specifically prohibit leaving an animal in a confined vehicle. Petplan believes this a national issue – and that animals need a stronger voice and stronger protection.

That’s why we're petitioning the Obama Administration to encourage all 50 states to enact laws prohibiting animals from being left unattended in cars during dangerous temperatures.

Be a voice for those who cannot speak – sign the #DrivenToBark petition to save dogs' lives today!
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5 Clever Ways to Leverage PR for SEO success-- my latest article on Search Engine Watch.
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Looking for fresh ideas for link building? Turn to video. Here's how!
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What a wonderful read- investing in the culture of the place is spot on the best way to get results. Love the message about the "intangible" how the team will happily help each other out.
 
The 9 things I've learned that have allowed me to create meaninful relationships I have parted ways with an old boss or ex-employees - http://buff.ly/ZfBibI
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The gorgeous and brilliant Lauren Litwinka of AimClear asked me some fun questions ahead of SMX East:
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People
Have her in circles
257 people
sachin govalkar's profile photo
Alex Alexandrou's profile photo
Shiner Soft's profile photo
Hillary MacBain's profile photo
Ricardo Barros Duarte d'Oliveira's profile photo
Ade Etti's profile photo
Cuong Tran (GREEN HORIZON TOURS)'s profile photo
White Shark Media's profile photo
Mohiuddin Chowdhury's profile photo
Work
Occupation
Director of Communications
Skills
SEO, PPC, Analytics, Conversion Rate Optimization, Writing, Social Media, PR, Branding
Employment
  • Petplan USA
    Director of Communications, 2014 - present
  • Stroll
    Senior Marketing Manager, 2010 - 2014
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Contributor to
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Tagline
Senior Marketing Manager, Speaker & Columnist on SEO, PPC, Analytics & Conversion Rate Optimization.
Introduction

Purna Virji is the Senior Marketing Manager at Stroll - an ecommerce company in the education vertical - where she heads up all search and inbound marketing efforts, integrating direct response marketing tactics into digital marketing.

With over 7 years of  Inbound Marketing multichannel experience, both in-house and agency, Purna specializes in SEO, Pay Per Click, Social Media, eCommerce, Direct Response Advertising and Web Analytics. She has successfully and consistently led cross-divisional projects including marketing, email, customer retention and brand/product advocacy to exceed business goals.

Purna regularly travels across the country to speak at different marketing and search conferences, such as SMX, ETail and Affiliate Summit and is a regular columnist for Search Engine Watch.

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Gender
Female