Imagine you wake up in the middle of the night with a toothache. What would you do? Or instead, imagine you are at a theme park with your kids when suddenly one of them trips, falls, and chips a tooth. What would you do then?
Most people nowadays would grab their smartphone or tablet and search the internet for a nearby dentist. Mobile browsing is convenient. You can access the internet from virtually anywhere you go-literally from the palm of your hands.
Think about what the power of mobile browsing means in terms of your business. If your corporate website isn't using responsive design yet, you are missing out on major market share. Find out what responsive design is and why you should have it if you don't already.
What Is Responsive Design?
Your site is responsive when your visitors can click on buttons that link to other pages. Unfortunately, that isn't as simple as it gets. Designing the layout and implementing the code to make a website work is complicated. The issue of adjusting layouts, buttons, and images to accommodate for a variety of monitors with different resolutions has plagued web designers since the beginning.
To simplify a complex issue, image another scenario you have probably experienced. Let's say you click on a website from your smartphone to read an article. Do you have to scroll in several times before being able to read or make sense of a large page on a tiny screen ? Or does the page come up perfectly formatted to your device and easy to use? It's easy to choose which one you prefer.
Responsive design is code that detects what device is asking for your website's information and automatically adjusts the format for the viewer. Essentially, it makes it possible to have several sites in one with the same information on each of them. It is a simple but crucial difference-having responsive design makes a business' website viewable and user-friendly.
Why Should I Use Responsive Design?
You understand the concept of responsive design, but let's drill down to the specific reasons. What is the actual value of responsive design that proves investing in it will increase your clients and profits?
Reason #3: It Saves Time
It might not save you a lot of time, but it saves your customers and potential customers plenty. Think about it-with responsive desi gn, when someone lands on your site looking for an address during a dental emergency, they will find it easily. Rather than attempting t o navigate and scroll, the website will adjust and the information automatically populates.
Having a user-friendly site is important to your customers. This small difference could be the differentiating factor that gives you one -up on your competition.
Reason #2: It Makes You Money
Even if you're trying to tailor your business to an older audience who still mainly uses their desktop computers, you'll still benefit fro m using responsive design on your site.
Responsive design doesn't change anything about your website, except for optimizing the site so it can operate on a variety of devices. Why not use it? You will not only capture the audience you are attempting to, but avoid alienating anyone who prefers their tablet over their computer.
Additionally, you might expand the demographic your service appeals to and capture more clients. The more people who can find you, the more people who might come to you.
Reason #1: It Is the Wave of the Future
The main reason you should change your website to a responsive design is because it is simply the way all websites will eventually need to be. It's only a matter of time before you will need to make the switch. More and more smart devices are being made and sold every single year. Not only that, people are using their smart devices to do everything.
Thanks to our mobile abilities, the way business is done is changing. You don't even need to go to the bank to deposit a check any more. As a business owner, you need to stay on the cutting edge and move with the changes. As the owner of a business that provides a service, you need to make your site's information easily accessible from anywhere.
How Can I Switch to Responsive Design?
You understand responsive design, you see the value it has for your business, and you are ready to make the switch. The only problem is that you are a dentist, not a web designer. You don't have the time or know-how to re-code your site. In fact, you don't have time to update your site's blog, even though you know it would boost your Google rankings.
This is a common problem for business owners right now. Start viewing your website as your main source for advertising and marketing your business. Invest in an SEO company or a specialist to optimize your website. They will do the hard work for you while you watch the customers show up.
11 Actionable Ways to Increase Traffic to Your Website
As someone trained in the dental field, you might be at a loss about Internet marketing. Maybe you want to drive traffic to your website and patients to your practice, but you don't know how. Where do you start? What can you do to create an online presence?
Fortunately, you don't have to be a marketing expert to boost your business online. Follow the 11 tips below to drive traffic to your website.
Take Your Website Seriously
Although most people are familiar with the Internet, many business owners do not realize that their website can be a 24/7 sales machine. Many consumers use the Internet to research a potential service provider. A high-quality website generates inquiries, leads, phone calls, and sales from prospective clients.
Make sure your site is user-friendly, easy-to-navigate, and contains high-quality content. Your website should convey your services and expertise, and it should motivate visitors to contact you.
Configure Your Website for Smartphones and Tablets
As of May 2013, 63% of adult s who own cell phones use their phones to go online. And 34% use their cellphones to do so. With these kinds of statistics, you can't afford to not configure your website for smartphones and tablets.
Non-responsive websites are also more likely to rank lower in Google search results for mobile queries.
Provide Easy Ways for People to Share Your Content
Provide social media and email share buttons on each of your product pages, information pages, and blog posts. Including Facebook, Twitter, and email share buttons increases the likelihood that someone will share one of your posts.
Optimize Your Existing Pages and Posts
Use Google Trends or Google Webmaster to gauge what keywords get the most hits in your area. For example, "teeth cleaning in N ew Hampshire" might not generate as much traffic as "dentist in Concord, NH." Optimizing your keywords increases the traffic you get fr om search engines, so people will be more likely to find your site on a search result page.
Start a Forum or Blog on Your Website
You can simultaneously drive traffic and build a community by creating a forum or blog on your existing website. You are already an expert in your field; why not share your expertise with the world?
You don't have to post earth-shattering blog posts. Write about your experiences and provide valuable information for readers. You r blog posts can be short-as little as 500 words is enough to present interesting information.
More than 12% of Google search results contain in-depth articles or blog posts. This might seem like a small number, but these articles can see significant traffic and boost your online presence.
Contribute Content to Outside Websites
Much like posting on your own site can boost traffic, so can sharing content on other sites. Submit your blog posts to sites like StumbleUpon, Reddit, Alltop, and Triberr. Links from other sites back to your site builds your credibility in Google's eyes. This in turn generates more organic traffic.
Create and Share Infographics
Infographics wield impressive power in the Internet marketing world. A good infographic is not only visually pleasing, but it also compresses space and time. It makes piles of data and information understandable and engaging.
As you write blog posts, occasionally create an infographic that includes:
Quick facts about products
How-to information about various procedures
Statistics to support your post's main point
Share your infographics on sites like Pinterest and Facebook, where visual interest generates more traffic.
Update Social Media Sites on a Regular Basis
You can use social media to your advantage by posting links to your blogs, as well as posing questions to your followers. The more you update, the more likely users are to notice your posts or to comment on them.
Respond to Facebook and Blog Comments
The beauty of the Internet and online marketing is that you can connect directly to millions of people. Responding to a question or comment on your blog or Facebook page builds rapport with existing and potential customers. The more approachable you seem on social media, the more likely someone will choose your practice over another.
Join Industry Facebook and LinkedIn Groups
Participating in relevant Facebook or LinkedIn groups builds your relationships with other people in your industry. You can contribute to discussions, share content, and network with other professionals. The more people you know, the more people will visit your website.
Track Your Analytics
As you track your traffic sources and other analytics, pick out which strategies work best for you. Then, focus on those strategies.
As you track your traffic sources and other analytics, pick out which strategies work best for you. Then, focus on those strategies. If participating in LinkedIn forums isn't working but your blog is successful, focus on the latter. Certain strategies will work in different areas and with a variety of audiences.
Don't wait another day to increase your online presence. Use these tips to drive traffic to your site and customers to your business.
Progressive Dental Marketing is a privately owned full-service marketing firm based in Clearwater, Florida.
CEO Bart Knellinger founded Progressive Dental Marketing in 2009. Since the company's launch, we have grown into a diverse and dynamic team comprised of Internet marketing specialists, web designers, software developers, copywriters, and customer service representatives.
We are 100% focused on dental marketing and have carved out a unique niche as the country's only marketing firm specializing in laser dentistry promotion.
We customize each campaign to meet the unique marketing goals of that particular practice and have a successful track record of helping clients create a powerful Web presence that dominates local search results for top dollar dental procedures.
We achieve superior results for our clients through our “Full Circle Marketing” approach, which encompasses a diverse range of services and strategies like customized content, PPC, local listing optimization, and social media.
Stay ahead of the competition - Be Progressive!
50 South Belcher Road, Suite 102 Clearwater, FL 33765