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One Source. Infinite Resources.
One Source. Infinite Resources.

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Rogue Spending - Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use, which help to build your corporate brand’s awareness! Regardless of your company, you have at least: marketing, sales, human resources and procurement folks that are all concerned with the promotional product category ...
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SEO Simplified - Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast SEO to help you make your site search-engine friendly based on the following material Content YOAST will analyze your content and “rate” it as...
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Your Guide To Creating Multi-Sensory Brand Experiences - Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when you arrive there is a welcome kit that includes a Westin branded lavender essential oils kit and a card that invites you to sit back, relax, and enjoy your stay. After a long flight, a luxurious soak is ju...
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Honesty is the best policy. Your mother was right. - The manufacturing process is often much more complex than an end user would ever dream.  If you’ve seen photographs of a shipyard full of containers, or watched a port where one of those huge vessels unloads them, you were likely in awe.  Now if that scene is somewhere between an Indonesian farmer harvesting silk, an embroiderer sewing a logo, and a mechanical seamstress assembling an outfit based on a computerized model, it would be next...
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Productivity Hacks To Make You More Effective At The Office - We all could use more time in a day, but the stark reality for most of us is that life is only speeding up and becoming even more hectic as technology propels us forward, especially in business and office environments. Truth be told, we were sold a bill of goods about how technology was going to make our lives easier, since it would automate and take care of many tasks for us. The problem is that the technologies that have, in fa...
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Perspective is Everything - No matter what we do as individuals, I think it is safe to say that sometimes in life, it just doesn’t go as planned. Whether it’s a project at work, a personal goal, a planned event, etc. We can put in the endless work hours to think we have everything finalized and prepared down to the smallest detail. But for some rhyme or reason, it just does not turn out how we expected it to.  I know I can’t be the only one who has experienced this. Typically, (and I will b...
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Does Your Brand Suck? - I believe that many businesses have brands that suck. I mean, suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, City Printing Company or Peoria Promotional Products, LLC. These names suggest the company only sells one product. It would be hard for City Printing to convince customers they are serious about selling promotion...
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What Design Questions Should I Ask my Client? - “It’s not what you want, but what you need.” While growing up, I’m sure that you’ve heard your parents explain to you the difference between wanting something and actually needing something. It’s an idea that most of us usually frown upon because it has us walking away from something we may have intended to enjoy, but in all actuality, it’s helped you stay on track to a better outcome. Because of this, the statement above is a great staple wit...
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4 Quick Tips to Improve Your Punctuality - If you’re on time, you’re late. We’ve all heard this saying before – from a coach, professor, boss or relative. You may hate it, but it’s absolutely true… I love punctuality. Growing up, it was expected not suggested, and because of that I’m almost NEVER late. Whether it’s to work, a gathering or even just meeting up with a friend for coffee, I always try my best to be there on time (aka early). Being on time is sometimes easier said than done. Do ...
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Rewarding and Recognizing Employees - A job well done, a goal accomplished, a milestone reached, sales record, years of service, volunteer appreciation, donor recognition… The reasons behind rewarding and recognizing people within your company or organization are as varied as the awards themselves.  However, the reason behind the act of the recognition remains the same- to show the recipient they are appreciated and valued. According to this Inc article, Employees consistently list apprecia...
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