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Proforma
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One Source. Infinite Resources.
One Source. Infinite Resources.

131 followers
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Trade Shows: To Exhibit or Not - I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best way to “work” one of these events. At the event we exhibited I feel we got some great traffic and we met some quality people and we are already working wi...

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Branded Fall Fashion to Talk About - The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special apparel, and branded clothing ideas for the coming season. Branded fall fashion will appeal to any audience, making it versatile for any demographic. Top Branded Clothing for Fall When putting together promotional items...

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My Worst News Turned Into My Best Decision - I started Proforma in 1978, just one year after graduating from college, in my Cleveland apartment with a $200 investment in a phone answering machine, stationery and a used file cabinet. We grew nicely in those early years. By 1984, we had grown to about $4 million in the Cleveland area. I decided it was time to increase our geographical reach, and we chose Columbus, Ohio, as the first area for Proforma to expand. We identified several prospects...

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Successfully Building a Recruiting Pipeline - In my last blog, I wrote about the importance of building a recruiting pipeline. In today’s world, recruiters are being asked to do more with fewer resources. This is where talent pipelining comes into account. If you want to be a leading employer in today’s market, you need to develop a pipeline of qualified and relevant candidates in anticipation of future hiring needs. Here are five keys to successfully building a recruiting pipeline. Know th...

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How to get Your Message Into their Home - We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most commonly used room in the house. While we have ideas that go beyond the kitchen, let’s first explore some of the promotional p...

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Robot In A Suit – The Value of Friendly Professionalism - “It’s not what you say, but how you say it” – a message I’ve addressed several times in the past in a handful of different ways. The way that a message is communicated, the very method of delivery itself, carries equal (oftentimes even greater) value than the words themselves. And, let’s be honest: while the importance of this simple truth has never been diminished, it’s something that we’ve all heard before. However, there is anothe...

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Schedule in Progress with the 15-Minute Technique - I am what you would call a side-project junky. I work a day job and then I come home to work on a passion project. However, finding time after a day job to dedicate time to work can be difficult when I also manage an ever-changing schedule. I shared my problem with my coworker, Perry to see if he had any ideas to manage my time better. “Just three blocks of 15 minutes a day,” Perry suggested. Essentially, Perry reminded me that I don’t hav...

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One News Article = One $1 Million Contract - In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up at 5:00 a.m. and go to the gym. I’d play racquetball with a good friend at 5:30 a.m., workout at 6:30 a.m., go home and shower, have a cup...

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The Art of Saying ‘No’ - “The customer is always right.” Many read into this popular phrase as an understanding to always say yes to their customers’ requests but they couldn’t be any more wrong. You do not need to do everything they say to make them happy in the end. It’s important to say no to your customers so that they’ll receive the correct and final product and or service that will satisfy not only them, but your business too. I’ve met and watched other business employees not only los...

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Turn a Negative Review into a Positive Experience - What’s your first reaction when receiving negative feedback? It could be a bad Yelp review for your newly opened restaurant, a list of things done wrong during your annual review, or a less than satisfied employee on Glassdoor. Regardless of the medium, negative reviews and feedback are a part of a professional career for everyone. But while negative feedback may feel like the end – it’s really only the beginning of a great opportunity. Ne...
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