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The PR Lab

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Every year it's the same – companies cashing in on the #ANZAC   legend.

This year's loser is #Woolworths  for its "Fresh in our memories" social media campaign. I won't bore you with the details but the company launched a picture generator from which you could place images of (presumably) dead Service personnel, overlaid with (of course) the Woolies logo and message. Tacky to the extreme.

Fortunately, consumer backlash forced the company to withdraw it.

Then there's Sydney's Daily Telegraph, which is pushing a coin collection.

Who could forget last year's advertising by QANTAS, which launched an Anzac discount fare to "celebrate" ANZAC Day? We don't celebrate ANZAC Day; we commemorate or remember the ANZACs. People say this in casual conversation and it angers me – probably because I'm a returned serviceman.

There are many more companies which trade on the sacrifices made by our war dead. Biscuits come to mind. There is State and federal legislation in place to prevent this but I don't see many prosecutions.

Slightly off tangent, in Western Australia, the government gives people a Monday holiday this year because ANZAC Day falls on Saturday. I don't think our Diggers fought so we could have a public holiday. They didn't get any.

PS: despite what the federal government thinks, it's capital letters for ANZAC, which is an acronym. Also gives a bit more respect.
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Military Veterans get a helping hand.
Some pro bono work I did.

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Premier Barnett says there's an element of "payback" from China in the iron ore price drop, all due to Aust. companies' greed. Strong ring of truth to that. Pic: ABC.

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Seems I'm somewhat pessimistic about the state of #journalism. However, another article in today's The Australian, also highlights the changing nature of the Fourth Estate. 

Respected editor Eric Beecher laments the rise of opinion journalism: something others have long decried. Beecher's comments, however, resonate more clearly than previous articles.

It's certainly changed since I was a copy boy and cadet on the Daily Mirror.

Opinion is for editorials and for senior writers; not kids just out of uni. Therein lies part of the problem: journalism being taught by academics, who have never worked a day at a real media outlet. Look at their CVs and all they have published are academic papers. Who reads those? Other academics, that's who.

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Each day we edge closer to the end of journalism. The latest: automated

+iiNet Your service is woeful.
Been waiting six weeks to connect in Geraldton after moving from Perth. Now so bad my wife has missed a day's work today so she can wait around for positive advice, which never occurs. She has spent almost every night for the past two weeks on the phone to you, without ever getting an answer. She's been on the line for two hours this morning. The phone line is there, the internet connection shows on the computer, Telstra says it can be connected. You cannot connect it.

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A two-week PR campaign I just completed across four States for a military Veterans charity received 14 media exposures, mostly regional TV and radio (intentional), raising awareness of Legacy and in turn helped raise more than $7000. 

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More media coverage for Military Brotherhood's charity ride for Legacy.

Leading example of how not to do PR. The company responsible for the coal fire in Morwell, Victoria, has said nothing. The Victorian Government (Health Dept) hasn't done much better; only advising residents to leave a couple of days ago. Disaster all around; particularly for the residents' health. Damages will run to millions.

#Labor really has a problem with Bill #Shorten as leader. To think that it was only at the behest of a journalist, Channel 7's Mark Reilly, that Shorten attending the welcome home of the last Aussie Diggers from Afghanistan. Disgraceful.
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