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Private Club Marketing
42 followers -
Membership & Marketing Sales Consulting, Luxury Marketing, Branding
Membership & Marketing Sales Consulting, Luxury Marketing, Branding

42 followers
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There’s nothing like +Tiger Woods being in contention at a #golf tournament on a Sunday. Everybody tunes in. That’s why the Valspar smashed its attendance records all week. That’s why the text chain you have with your buddies was full of Tiger talk. That’s why Twitter was on fire as everyone tuned into see what was gonna happen. It was the Valspar ant people were going nuts. People have said it before but Tiger doesn’t move the need in golf. He is the needle. He transcends. He proves it time and time and time again. Doesn’t matter if you love or hate him. You wanna see what he does. Here is a focused look at what that means for media, retailers, broadcasting and more, put together by 2PML...

https://www.facebook.com/notes/private-club-marketing/the-tiger-effect-media-ecommerce/10157226286524167/
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Private Club Marketing CEO Zack Bates gives his thoughts to +BBC News on #privateclubs and how they need to adapt to attract the millennial member demographic.
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Dennis W. Burns, Executive Director at Club Leaders Forum explains, “Our exclusive list of Platinum Clubs are always looking for ways to better communicate with their members, drive referrals and increase value and we are delighted to align ourselves with one of the most respected and innovative Membership and Marketing Consulting firms in the nation.
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Before the development of the new, posh Fitler Club, when it was known as the Marketplace Design Center, 2400 Market St. was a lightly trafficked building in what remained a fringe neighborhood at the far west of Philadelphia’s central business district.

Hospitality financier David Gutstadt now wants to turn part of the building, which will also soon host Aramark Corp.’s new world headquarters, into a center for the social lives of the city’s emerging business, tech and cultural elite.

Gutstadt’s $50 million-$60 million plan for what’s to be called the Fitler Club, unveiled at a press event Thursday, involves fitness facilities, fine dining, hotel rooms, coworking offices, event spaces, and other amenities encompassing 75,000 square feet over parts of the building’s lower three floors.
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That club life though. Orange County residents who want a little extra something something this summer might try their luck at procuring a membership to the +Newport Beach Country Club, which has just unveiled its all-new, $40 million, 56,000 square foot Clubhouse.
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Content Marketing for Private Clubs: Why Private Clubs Must Resort to Creating Content Like Media Companies

Creating compelling content that engages and entertains consumers has stayed a top priority for businesses for years. That’s why every business, including private clubs, must treat their brand like a media firm and develop interesting content that keeps consumers engaged. But with tastes and trends constantly changing, it can be difficult to determine the definition of content. This is a key question for clubs and hotels, which use valuable time and resources to create the kinds of content that can retain current customers and reach prospective guests.
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Baby boomers say they’re being kept out of Soho House http://privateclubmarketing.com/5wln
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Your Sunday Morning #FoodPorn: The Best Brunch Instagrams via +Vogue Let’s face it: Sometimes a perfectly laid out brunch is simply too irresistible not to Instagram. On this lazy Sunday morning, we’ve turned to some of our favorite food bloggers for inspiration and picked our favorite brunchtime photos. Amateurs, take note: A freshly squeezed juice always provides the perfect pop of color. 
http://privateclubmarketing.com/a5gc
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2015-07-26
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