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A Look into LJ Hooker’s Flyer Strategy

LJ Hooker is one of Australia’s leading real estate brands. One of their key marketing components continue to be flyer distribution campaigns. They understand the need to be consistent with their advertising, with an aim to ensure high brand recall when a potential buyer is in need of a real estate agent.

Here is a look into the company’s winning flyer campaign –
https://goo.gl/TpEYQm
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Making your Customer Act Upon your Flyer Campaign

The objective of any marketing campaign is to get the audience’s attention. Letterbox flyers are a great way to spread awareness about your business. Considered to be more obtrusive and tangible, letterbox flyers are difficult to ignore.https://goo.gl/932sep
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Is Corporate Identity Design All About Creating a Logo?

A great amount of creativity and thought lies behind any logo design. A logo reduces every aspect of your organization into a symbol or a visual. So, all organizations tend to build their logo is a manner such that it is memorable and unique.http://goo.gl/YmWQk2
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Drive Your Business towards Success through Social Media

If you look 10 years back, you would be surprised to think how curious organizations were about social media. At that time it was a platform for fun activity amongst teenagers and young adults, and nobody ever thought that it could be of so much value in the world of business.
http://goo.gl/SVGAhQ
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How to Escape the Email Junk Folder

One of the most effective online marketing channels, email marketing can take your business to newer heights. However, there are high chances that the emails will land up in the junk folder of the receiver. For those who are keen on avoiding this at all costs, here are some great tips.
Be present on white lists
http://goo.gl/w8sUZE
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8 Awesome Letterbox Marketing Tips for Your Takeaway Business

Are you in need of a recipe that will help your takeaway business bring home increased number of sales? Well, here are some ingredients which when brought together will give you the best recipe for a letterbox campaign for your business.
1. Include more pictures instead of words
It is a bad idea to use excessive text in your flyer. Rather, make use of mouth-watering images which will arouse the target audience emotionally. If you make a large colorful picture the central point of focus for your flyer, it will attract attention at the very moment the leaflet is noticed. For best visibility, place this main image in the flyer’s top half. You may also club a number of pictures to form a single large point of focus.
http://goo.gl/vxR1Il
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Effective Branding Tips for a Startup Business

Branding your startup business can be a challenging task but there are a lot of opportunities, if you can identify them. As the marketplace entry barriers diminish, businesses find increasing number of routes to reach out to potential clients through digital marketing services in Sydney. In such a scenario, there is more scope for a startup than before.
However, as competition increases, a startup needs more and more effective strategies to survive and succeed. Here are some recommendations for startups based on the existing trends in consumer behavior and branding.
http://goo.gl/k6pG1z
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6 Reasons Why Going Mobile is the Route to Small Business Success

75% of the Australian population now proudly flaunts a smart phone. With so many people going mobile it is time for small businesses to think about leveraging the power of the mobile to increase their bottom line. If your business is not yet mobile, here are 6 solid reasons to do so.
http://goo.gl/2Ij42M
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7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy
I was on the phone this week talking to a customer about different options in print. He was interested in the discussion because he felt they needed to do more non-traditional marketing.
Just think about that for a second… print is non-traditional marketing. That’s where we are today.  Blogging, social media, web articles… that’s all very traditional. Now, am I saying that brands should be looking at print as an opportunity right now to get and keep attention? Yes, that’s exactly what I’m saying.http://goo.gl/IQ3FTR
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5 Marketing Guidelines for Getting Started with a Small Business
Be it your first promotional campaign or the thousandth one, there are five must follow guidelines for you to come up with brilliant small business marketing ideas. These will assist you in streamlining your strategy, get the requisite visibility and finally grow your business.
http://goo.gl/5qQtwa
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