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Blog: The Expertise Paradox: The Best Technicians Don’t Win - #Accountants
Marketing that helps your accounting firm sell more valud-add, future-focused, non-compliance services through a strong online and social media presence.
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Recruiting challenges for #accounting firms: The People Paradox - Grinders Grind, They Don’t Advise 
The People Paradox – Grinders Grind, They Don't Advise. By MC Carter Posted in - The Public Blog on May 26th, 2014 10 Comments The People Paradox Career Advice. Picture this. A high school student visits the career guidance counsellor. After a couple of discussions, some testing, and profiling ...
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Critical business concepts for SMEs/SMBs: Data flows. APIs. Triggers. Actions. Automation (Zaps!). Outsource. App ecosystem @zapier @IFTTT
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We teach this in our Academy: Grow Your Email List: How to Get Subscribers, Organize Lists and Follow Spam Laws http://bit.ly/1wFmjIb
Email matters. "People don’t change their email addresses," notes New York Times best-selling author Jon Acuff. "Facebook, Twitter, Google+, people join and drop that pretty often. But changing your email address is a hassle. That’s why you still have friends with AOL and Hotmail accounts." Acuff goes so ...
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In Praise of Limits http://bit.ly/1Cfakbg Love @zen_habits philosophies
By Leo Babauta. We live in a world of abundance, often to the point of excess: we can buy anything anytime, consume as much of the Internet as we want, eat anything all the time, work as much as our bodies will allow. With so much available, it can become overwhelming, unhealthy, unbalanced.
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Accountants + Advisors: Learn the modern content-driven ways of marketing your firm. Sign up for updates, webinars.
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Ever need to find the hi-res version an image you have used on your website? Check out TinEye Reverse Image Search http://bit.ly/1CcAs3L
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Blog: The Trust Paradox: Why Trusted Advisor Status Hurts #Accountants 
Marketing that helps your accounting firm sell more valud-add, future-focused, non-compliance services through a strong online and social media presence.
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Ironic, we know: Why #Accounting Is Not About Numbers - The Numbers Paradox 
Accounting is defined as revolving around numbers: number crunching, bean counting. Find out why this very definition holds back the accounting profession from delivering its full value to society.
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Tip: Need to collaborate in @googledrive with peeps who don't yet have a @gmail account? Send them this link http://bit.ly/1HhFP8X
A single username and password gets you into everything Google (Gmail, Chrome, YouTube, Google Maps). Set up your profile and preferences just the way you like. Switch between devices, and pick up wherever you left off.
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The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post http://bit.ly/1Cf5vPd via @quicksprout @neilpatel
Do you know what the largest traffic source for your blog is? It’s not social media or direct visitors… It’s actually Google. And if it isn’t, t
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How to Segment Email Lists for More Opens, Click-Throughs and Conversions http://bit.ly/1CCRybn via @zapier
Reports of email's death are greatly exaggerated. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes. Heck, those email-killers use email to teach me how their apps work. Take social media: it was ...
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People
In their circles
1 person
Have them in circles
46 people
Justin Wyse's profile photo
Simon Wilson's profile photo
Skyline Displays Australia's profile photo
J&T Accountants & Advisors's profile photo
Jonathan Myers's profile photo
Steve Livingston's profile photo
Joanne Hahnel's profile photo
Sarah-Joy Pierce's profile photo
sharon doyle's profile photo
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sales@practiceparadox.com.au, +61731122822
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Teaching accounting firms how to market and how to sell.
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Marketing & Innovation for Accountants & Advisors