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PracticeBuilders
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Medical Healthcare Marketing Agency for Doctors and Hospitals
Medical Healthcare Marketing Agency for Doctors and Hospitals

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Having a patient-friendly website is as critical as having an attractive website design. Unfortunately, in our pursuit of excellence, we tend to ignore the brilliant concept called usability and start focusing more on esthetics. A successful website is a combination of content, features and esthetics. All of these working together to create a seamless user experience. This combination will keep your website visitors coming back for more. This is because a useful website draws and retains visitors, making them much more likely to become loyal patients. #patientengagement #patientloyalty
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According to the Content Marketing Institute, content marketing can help you achieve conversion rates six times higher than other marketing methods. In addition, content marketing can generate more than three times the leads as outbound marketing and costs 60 percent less. So in 2018, a successful content marketing strategy may be the closest thing you will get to a magic wand. #healthcaremarketing #mhealth
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Consider this:

-More than 65 percent of people are visual learners.
-Around 90 percent of the information that our brain processes is visual.
Messages conveyed using graphics and visuals are 43 percent more effective.

Most people have an innate psychological resonance with visual content. According to a report, nearly 54 percent of patients prefer to receive useful information in the form of videos instead of email newsletters or social media posts. In addition, video content is more memorable than text-based or image-based content. With videos, you can convey emotions that are not possible with text content. Human emotions will likely lead to action, and action will lead to conversions. This is why landing pages with video content convert 80 percent better than those without video content.
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In a world where your competitors are just a click away, patient loyalty is the new marketing. Today’s patients have access to an endless amount of information about your medical practice and the unique services your offer. Research shows that patients are willing to stop hopping from one doctor to another and stick with practitioners who go the extra mile to create a fantastic patient experience. When patients feel taken care of, they are more inclined to come back to your practice and recommend you to their family and friends. #patientengagement #patientloyalty
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Medical practitioners require business training and marketing skills to remain profitable. Rather than bearing the burden of operational management, a medical practitioner should understand how implementing a few effective strategies could make their practice more profitable. Here are five of the many proven ways to increase profitability and improve the overall health of your medical practice. #mhealth #healthcaremarketing
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As a healthcare marketer, your most important goal should be to convert one-time visitors into loyal patients. You cannot achieve this goal if visitors are not sticking around to absorb your content.

Patient engagement on your dental practice website is a critical indicator determining the success and search engine ranking of your website. The longer you are able to keep a visitor around, the more invested he or she may become in your brand, and the more likely he or she is likely to call your office for an appointment. This is why it is essential to capture the attention of your website visitors and keep them engaged. #dentalmarketing #patientengagement
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Think about it: In order to gain a new patient, you will have to incur additional expenses all around – on paid ads, on time spent on social networks, promoting discounts and other marketing strategies to lure in the fence-sitters and many more. On the other hand, selling to your existing patient base requires significantly less cost and effort, and when done right, it can account for a significant portion of your total revenue. This is primarily because your existing patient is already primed to buy. He or she is interested in what you have to offer, and you will not have to convince him or her from a new patient perspective. All you have to do is give your existing patients a little nudge. #healthcaremarketing #medicalmarketing
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Naturally, marketers want their website to provide the best possible user experience so that maximum numbers of leads can be converted to regular customers. However, a website’s user experience is not confined to layout or the number of graphics used. Creating an encouraging user experience is an approach that covers all aspects of research, visual design and planning. #mhealth #healthcarewebsitedesign
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Most of the business owners quit because their brand fails to attract customers, or they draw the wrong customers. No customers means no business. Attracting the wrong customers is even worse than having no customers at all. The wrong customers will waste your time and take up all your energy until you give up. #healthcaremarketing
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Regardless of the size and specialty of your medical practice, social media is your best bet for reaching out to your target audience. Social networks have a captive and thriving audience and provide endless opportunities for healthcare marketers to build meaningful relationships with their target audience. An average American user has five social media accounts and each day spends more than two hours browsing them. According to studies, social media activities account for nearly 30 percent of all online interactions. This is why it is vital to stay on top of social media trends. #mhealth #healthcaremarketing
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