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PPC Discovery
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Un lugar dónde descubrir el mundo de la publicidad de Pago Por Clic (PPC)
Un lugar dónde descubrir el mundo de la publicidad de Pago Por Clic (PPC)

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Buenas noticias, listas de remarketing de Google Analytics en campañas RLSA de Google Adwords
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Cómo estructurar las campañas de anuncios en Adwords 

Para decidir cómo estructurar las campañas de anuncios en Adwords hay que tener en cuenta en qué zonas geográficas queremos que aparezcan los anuncios, el presupuesto que queremos destinar a cada producto o servicio, el tipo de anuncios que queramos para cada producto o servicio, cómo busca la gente los productos o servicios y otros factores que voy a detallar a continuación.

http://bit.ly/1tFXyhV #adwords
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2 Métricas Útiles del nuevo Ecommerce Mejorado de Google Analytics: el Cart-to-Detail Rate y el Buy-to-Detail Rate.
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Useful Article: How to Exclude Mobile Apps on Google Display Network http://bit.ly/1og49wG #ppc @BryantGarvin& discovered via @Mel66
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Very useful to automate tasks.
Originally shared by ****
Introducing MCC Scripts: scalable and efficient management across accounts

The increase in constant connectivity means that the scale of your campaigns is growing, and that it’s more important than ever to effectively manage campaign details across multiple accounts. Last week we announced MCC (My Client Center) scripts (http://goo.gl/jdUcPh) - a powerful new way to manage your AdWords accounts at scale through simple JavaScript code. 

You can make cross-account changes, create customized reports, and even pull in data from your Google Spreadsheets, saving you time and helping you act quickly across multiple accounts. ROI Revolution, a retail-focused online advertising agency told us, “AdWords Scripts already gave us a quick and easy way to automate some of our monitoring and reporting. MCC Scripts save us even more time...we don’t have to copy and paste the same code over and over again, and if a script needs to be modified, we only have to make that change in one place now.” 

Here are some of the ways you can save time and take action at scale with MCC scripts:

High quality cross-account reports: Generate well-formatted custom reports in HTML, PDF (http://goo.gl/0SVdbm) or Google Spreadsheets for all of your client accounts. You can save these reports to Google Drive, to an external server, or include them as an email attachment.
Cross-account optimization: Analyze performance and adjust bids in all of your client accounts at scale.
Troubleshooting and maintenance tools: Scan your client accounts for potential issues like paused campaigns, broken URLs (http://goo.gl/C4AVeu), capped budgets, or conflicting negative keywords, for a few examples. 

To start using MCC scripts, log in to your My Client Center account, and navigate to My Client Center > Scripts. (See screenshot below)

Visit our Developer Blog (http://goo.gl/1pceUr) to get access to our Getting Started Guide (http://goo.gl/QmqS04), reference documents (http://goo.gl/eQvI8k), and example code snippets to get started. 
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¿Qué son las palabras clave o keywords en Google Adwords? en blog @ppcdiscovery
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