Positive Coaching Alliance is a national non-profit developing “Better Athletes, Better People” by working to provide all youth and high school athletes a positive, character-building youth sports experience.
Since its 1998 launch at Stanford University by Founder and CEO Jim Thompson, PCA has impacted more than 5 million youth athletes. PCA reaches youth and high school sport leaders, coaches, athletes, parents, and officials through partnerships with schools and youth sports organizations nationwide that comprise live workshops, online courses,Thompson's books, and e-communications, providing free Tips and Tools.
At the center of our work are three models:
The Double-Goal Coach®, who strives to win while also pursuing the more-important goal of life lessons through sports;
The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing; and
The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.
Our allies include a National Advisory Board of top athletes, coaches, academicians and business leaders; prominent national youth sports organizations; and corporations and foundations that support our work as we expand our roster of local PCA Chapters across the U.S