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Position : Global
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Position : Global

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You can't make that mark with a champagne bottle, no matter how excited you get.
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Cosco Shipping became the first neo-panamax vessel to traverse the newly expanded Panama Canal when Cosco Shipping Panama was pulled by tugboats through the new
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Position : Global manages Instagram accounts for several of our clients. Not just for food, vacation and cat pictures alone anymore, Instagram is a vehicle for brands to promote their message and even get attendees at things like events or gatherings to share their images and experiences.

Instagram is rolling out analytics and the ability for businesses to create a business page which will give them greater insights into the demographics and engagement of their followers.

If you're interested in learning more about this or having Position : Global create, curate and manage your company's Instagram and other social media or marketing channels, contact us today.
New Instagram Business Profiles now show you the most popular times and days that your followers are on Instagram, along with follower demographics, post impressions, and more. Earlier this year, Instagram confirmed that they were developing new business profiles to help brands and small businesses succeed on Instagram. Last week, we shared the first screenshots of the new... Continue reading →
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Google has rolled out a new type of pre-roll ad called "Bumpers". They're six seconds in duration and cannot be skipped. For companies using video as part of their SEO and marketing strategies, they're a good top-of-funnel device to introduce and produce brand awareness and start the discovery process towards an eventual opportunity for a sale.

To learn more about Bumpers and how a video strategy can benefit your organization, contact Position : Global today.
YouTube Bumper video ads are an unskippable six-second format that Google describes as "little haikus of video ads."
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The five modern modes of marketing persuasion, this author argues, are authority, emotion, logic, impulse and social. When planning a content strategy, design or messaging for your organization or campaign, do you take any or all of them into account?

At Position : Global, we focus on getting to know our customers and the things that make them unique in their product offerings and supported verticals. We'd love to talk with you about how to make that happen for your company as well.
Content - If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, ...
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In marketing, we talk about two types of audiences, B2B (Business to business) and B2C (Business to consumer). In both areas we're appealing to a buyer, but they have different pressures and priorities in making their purchasing decision. What are the similarities and differences to consider in their behaviors?

Position : Global helps filter and design the solutions for companies who are looking to fill their B2B funnel with leads and provide additional stickiness for their current client base. Find out by contact us for a free analysis today.
Content - Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ...
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Any list of thirty things to do may seem like a lot, but chances are if you've got a business, you've probably done some of these already! This piece highlights many of the simple things that you and your business can do to promote your brand as well as the thought leadership of your top managers, owners and rock stars. Not sure how to tackle any or all of these? Reach out to Position : Global for more information or a free consultation.
Are you a business that’s ready to get their feet wet in the giant world of online and social media marketing? We understand that each business will be at different levels of preparedness, which is
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The Logistics of the Olympics - A Herculean Task!
Nelson International breaks down the difficulties faced when putting on the biggest show on Earth.
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In order to prepare for the Olympic Games, more than 6,000 containers, holding almost 30 million items needed to arrive in Rio de Janeiro, Brazil. Here's how!
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As someone who is, admittedly, a packrat, both in the physical and digital world, I found this story to be very interesting. It compares the major differences between Facebook and Snapchat and makes the argument that we've moved past the information age where things are aggregated to the experiential age where we're living and operating in the here-and-now.

Facebook is, essentially, a chronology and anthology of your life to date, whereas Snapchat is a "this is what's important to me at the moment." Admittedly, historians lose an anthropologic history using the latter, but for people not in the business of accumulating, collecting and amassing, it's a new world of thought.

What do you think? 
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Is your company using video ads for advertising and marketing purposes? Congrats. Are those ads interactive? Well, you might want to consider them if your target audience resides on Facebook or Instagram. Both platforms have announced their intention to support the format. Rolling video at potential buyers isn't enough anymore - get them to tap, click, swipe or take an action and you increase by double-digits the chance they'll engage with your content.

Position : Global can help you develop go-to-market videos as part of a larger marketing plan and content creation strategy. Contact us to learn more. 
Interactive videos have become a popular ad format that allow viewers to get more information by taking action during the ad, and now, both Facebook and Instagram are offering the format.
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A 2015 survey reveled that social media accounts for 11% of companies' marketing budgets and that figure is expected to rise to 14% within a year and within five years, 24%. Social media includes paid ads and placement and organic content such as blogs, videos, podcasts and other promotional platforms. Does your company have a plan or strategy for this? P:G can help with creating marketing plans, budgeting, content creation and analytics.
Savvy marketers see opportunities to promote their businesses just about everywhere. Increasingly, however, social media continues to take on a bigger and bigger share of a marketer’s attention. After
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Hey, David, wondering how to beat Goliath? Here are three things your SME can do to compete against global or multinational players in your space. Tip: They're not as complex or as expensive as you'd think. In fact, Position : Global can help you with them all. Contact us today to learn more.
Search Engine Marketing - Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots ...
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Do you have people in your industry you look to as thought leaders? Do people follow their lead and do what they do or implement their practices? In today's modern marketing world, those people are called "influencers", and they can be very helpful in promoting your product, brand or strategy. Who do you know that can be tapped as an influencer for you?
When marketers understand their customer's journey, they can leverage influencer marketing to provide target audiences with customized experiences.
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Helping Logistics Companies in Marketing, Branding, & Consulting
Introduction

Moving stuff is more than just moving stuff. It’s complex, it’s involved. If anybody could do it, we’d see a glut of people in the industry. And maybe there are, but there aren’t that many people who are exceptional at it. There are operators who hump it every day all over the world who deserve some recognition and respect. But who goes to work excited to be in purchasing or logistics? Not everybody, that’s for sure, and those people need some nudging to make a change.

Enter Position : Global. Our job is to help companies feel good about themselves, their customers and their choices and find the glue that binds them together more tightly. Then, by creating an aura of desire, sincerity, credibility and legitimacy, bring new customers on board through a combination of caring, being social, being tech savvy and being themselves.

It won’t work with somebody who isn’t sincere in their mission. People can smell fake. And if gets a quick shot of air freshener to only hide it at the beginning, the stank when it wears off will stick for a long time, if not forever.

We need to be loved, beloved, craved and respected. We want to be friends, confidants, problem solvers and colleagues. And when we help other people feel good, grow and advance, they’ll remember us and take us along with. Whether in their head, heart or pocket, we create that aura, and it just sometimes takes a little of that old black magic, Jedi Mind Trick or the Reality Distortion Field to get it started.

We’re the push. We’re the nudge. We’re the encouragement and facilitator. We’re the catalyst. The rest, as they say, is up to our customers.

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(630)410-2059