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Position : Global
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Helping Logistics Companies in Marketing, Branding, & Consulting
Helping Logistics Companies in Marketing, Branding, & Consulting

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You can't make that mark with a champagne bottle, no matter how excited you get.
http://okt.to/uWRq4y
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The Logistics of the Olympics - A Herculean Task!
Nelson International breaks down the difficulties faced when putting on the biggest show on Earth.
http://okt.to/tA06Hj
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Position : Global manages Instagram accounts for several of our clients. Not just for food, vacation and cat pictures alone anymore, Instagram is a vehicle for brands to promote their message and even get attendees at things like events or gatherings to share their images and experiences.

Instagram is rolling out analytics and the ability for businesses to create a business page which will give them greater insights into the demographics and engagement of their followers.

If you're interested in learning more about this or having Position : Global create, curate and manage your company's Instagram and other social media or marketing channels, contact us today.
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As someone who is, admittedly, a packrat, both in the physical and digital world, I found this story to be very interesting. It compares the major differences between Facebook and Snapchat and makes the argument that we've moved past the information age where things are aggregated to the experiential age where we're living and operating in the here-and-now.

Facebook is, essentially, a chronology and anthology of your life to date, whereas Snapchat is a "this is what's important to me at the moment." Admittedly, historians lose an anthropologic history using the latter, but for people not in the business of accumulating, collecting and amassing, it's a new world of thought.

What do you think?
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Is your company using video ads for advertising and marketing purposes? Congrats. Are those ads interactive? Well, you might want to consider them if your target audience resides on Facebook or Instagram. Both platforms have announced their intention to support the format. Rolling video at potential buyers isn't enough anymore - get them to tap, click, swipe or take an action and you increase by double-digits the chance they'll engage with your content.

Position : Global can help you develop go-to-market videos as part of a larger marketing plan and content creation strategy. Contact us to learn more.
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Google has rolled out a new type of pre-roll ad called "Bumpers". They're six seconds in duration and cannot be skipped. For companies using video as part of their SEO and marketing strategies, they're a good top-of-funnel device to introduce and produce brand awareness and start the discovery process towards an eventual opportunity for a sale.

To learn more about Bumpers and how a video strategy can benefit your organization, contact Position : Global today.
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A 2015 survey reveled that social media accounts for 11% of companies' marketing budgets and that figure is expected to rise to 14% within a year and within five years, 24%. Social media includes paid ads and placement and organic content such as blogs, videos, podcasts and other promotional platforms. Does your company have a plan or strategy for this? P:G can help with creating marketing plans, budgeting, content creation and analytics.
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The five modern modes of marketing persuasion, this author argues, are authority, emotion, logic, impulse and social. When planning a content strategy, design or messaging for your organization or campaign, do you take any or all of them into account?

At Position : Global, we focus on getting to know our customers and the things that make them unique in their product offerings and supported verticals. We'd love to talk with you about how to make that happen for your company as well.
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Hey, David, wondering how to beat Goliath? Here are three things your SME can do to compete against global or multinational players in your space. Tip: They're not as complex or as expensive as you'd think. In fact, Position : Global can help you with them all. Contact us today to learn more.
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In marketing, we talk about two types of audiences, B2B (Business to business) and B2C (Business to consumer). In both areas we're appealing to a buyer, but they have different pressures and priorities in making their purchasing decision. What are the similarities and differences to consider in their behaviors?

Position : Global helps filter and design the solutions for companies who are looking to fill their B2B funnel with leads and provide additional stickiness for their current client base. Find out by contact us for a free analysis today.
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