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Portent
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Hot off the Portent presses: "Dark Social - The Marketer's Guide" via Portent's head of social Alex DeLeon http://portent.co/2fGK9TW
If you’re in digital marketing, the term “dark social” has probably floated around your office recently. This post digs into the: What, Why, and So What.
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Taking tactics out of context means your marketing efforts are going to fall on their face 95% of the time. So, how do you do it right? 
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The capaybara are back. Ian's latest collection of thoughts on dealing with ROI Rage, as seen at the MarketingProfs B2B Forum.
Check out Ian's latest presentation, presented at the MarketingProfs B2B Forum.
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We're not saying that the inclusion of a quote from our very own George Freitag in this Moz article on Local Search Rankings definitely makes the whole thing worth reading... but we're not NOT saying that, either.
Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?
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Look, it's not that you're boring... it's just that your blog is.
It's not your content - it's the layout.
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Digital marketing and SEO each complement the other. Although they have many similarities, this article points out the key differences in their definitions and functions.
Digital marketing and SEO share many similar characteristics and in many cases share the same skills.
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With nearly two decades of marketing experience under his belt, Ian is here to share five lessons every entrepreneur needs to know.
Last February, I had to have hernia surgery. I was so stressed about work that, as they put me under, I was just happy to get some sleep. Yes, I
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Struggling with your YouTube channel? Portent is here to help.
YouTube Best Practices - 5 actionable things you can do right now to set your marketing program up for success today and in the future.
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Ever wonder if you could (or should) be running a Wordpress parallel to your existing website? It's a tough question. Luckily, our senior developer Andy Schaff has some valuable insight.
If your company's website is an inflexible monster, the odds of replatforming quickly are slim. Consider the pros and cons of running WordPress in parallel
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Paying to promote content can be tricky. Here are some things to think about before opening your wallet.
Tim Johnson explores the impact SEM can have on your content promotion strategy.
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We have some new, cool, stuff working on our site. The technical term for them are "thingamabobs." 
Note: Right now I’m bragging, but Blake has promised he'll soon write a post about how he actually did this stuff. So you might want to subscribe
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Maximizing your profitability through branded PPC terms isn't rocket science. Get the low down from Senior PPC Specialist Ryan Moothart. 
The first rule of PPC is make sure you bid on your branded search terms. Scratch that - the first rule is bow down to Earth's future overlords, Google.
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