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POPSUGAR is a leading entertainment and lifestyle digital destination for women. POPSUGAR's content, video, and shopping experiences are broadcast online by its team of editors based in its Los Angeles studios, San Francisco headquarters, and offices in New York and London. POPSUGAR delivers this insider access to celebrity and lifestyle content along with shopping experiences worldwide on a daily basis. Privately held and founded in 2006 by Lisa and Brian Sugar, POPSUGAR is backed by Sequoia Capital and Institutional Venture Partners (IVP).