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Polly Hearsey - Transformational Marketing
11 followers -
Creative & Inspired Marketing for Entrepreneurs with Spirit
Creative & Inspired Marketing for Entrepreneurs with Spirit

11 followers
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Facebook Marketers Already Fumbling News Feed Change
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To include or not to include? - VAT in stated prices
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Seth's Blog: How much is 'smarter' worth?
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Seth's Blog: Start small, start now
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Do people describe you as “down to earth”, the “salt of the earth”, “grounded” or “reliable”?

If you answered yes to any of these, the chances are very strong that earth is your primary element.

Earth is deep, experiential and instinctive, grounded and stable. Earth is solid foundations.

Earth personalities are deeply loyal and commit wholeheartedly. If you need someone to get the job done, earth types are fantastic at taking ideas and turning them into reality with carefully considered and planned steps.

Earth personalities like order, clarity and transparency. Show an earth person the path and they will walk it calmly and confidently without deviation.

Some may consider earth types stubborn, but an earth personality will see their persistence as a strength, not a weakness.

Did you know that you also have a power element?

Your power element is the element that you use the most to express yourself through your business. Often it is different to your primary element.

Many earth personalities bring their water qualities to the fore in business and vice versa. Because, when we create OUR OWN business, we become every aspect, we need balance to bring our business into wholeness so that it can deliver our vision.

Your power element is the strongest element that allows you to bring your creative self-expression into form and purpose. Understanding your power element is one of the keys to powerful transformation within your business and connection to your community. Your power element empowers your energetic signature to be felt by your soul clients – it is the key to creating connections that support your business and your vision.

You can discover your power element and how you can tap into its energy to move your business to a whole new level by taking the quiz here http://plbz.it/2Bzkxq4

#EnergeticMarketing http://bit.ly/2Bzk7Qw
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Are you hot headed?

Do you have fire in your belly?

Are baptisms by fire part of your daily experience?

If you answered yes to any of these, the chances are very strong that fire is your primary element.

Fire is full of movement and colour. Like the sun, it brings warmth and life. It’s beautiful to watch, its power at times overwhelming.

Fire personalities are strong, often charismatic, characters. Being the centre of attention does not bother a fire personality because it is what they are “fired up” about that is the centre of their attention. Fire personalities fight for a cause and have a strong sense of knowing what is right. They go with their gut, fuelled by their passion with their sights set on the goal.

Being led by fire brings action and change, innovation and passion. It’s exciting, dynamic and compelling.

Did you know that you also have a power element?

Your power element is the element that you use the most to express yourself through your business. Often it is different to your primary element.

Many fire personalities bring their water qualities to the fore in business and vice versa. Because, when we create OUR OWN business, we become every aspect, we need balance to bring our business into wholeness so that it can deliver our vision.

Your power element is the strongest element that allows you to bring your creative self-expression into form and purpose. Understanding your power element is one of the keys to powerful transformation within your business and connection to your community. Your power element empowers your energetic signature to be felt by your soul clients – it is the key to creating connections that support your business and your vision.

You can discover your power element and how you can tap into its energy to move your business to a whole new level by taking the quiz here http://plbz.it/2AFa6gN #EnergeticMarketing http://bit.ly/2AEWdiK
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Mentioning SEO elicits some interesting responses.

There’s:

The “OMG do I really have to work this out” response
The “I’m really not interested” buries head in sand response
The lesser known “I’ve spent weeks working on my keywords and rankings” response

And quite a few that wobble in between all 3!

Basically you either pay attention to Search Engine Optimisation (SEO) or you don’t.

The question is, do you actually need to?

The answer depends on how you want people to find out about your website and actually get there.

If your website is designed to be the first point of contact then the bottom line is that SEO is important. If you sell products or courses, for example, where you are promoting to the general public SEO has to be an integral part of your strategy.

If you are primarily a blogger, then carefully crafted SEO copy is essential along with all the behind the scenes essentials.

If you are a local bricks and mortar or service based business, making sure that your details show up in local listings is critical to footfall.

If you are a service-based business using your website as a secondary step in your relationship building, does SEO need to be top of your list?

In my opinion, No.

But it’s not something you can avoid entirely either. Every website needs to keep the search engines onside.

It comes down to how you approach discovery in your marketing strategy.

Maybe you are using social media to direct traffic to your website.

Maybe you are guest blogging to direct traffic to your website.

Maybe you are networking like crazy and directing people to your website.

There are lots of ways that you can send traffic directly to your website bypassing the search engines altogether, which makes SEO less important than other factors. Your overall marketing strategy is the most critical aspect to deciding how your specific approach to SEO.

What you cannot avoid – no business can – is the need for a strategy that underpins the purpose of your website, how you will get visitors there and what they will do once they are there.

What’s yours?

(PS Want a simple breakdown of SEO and how you can tackle the essentials to keep the search engines happy? Here it is! http://bit.ly/2oqwGZ5)
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Tap into those pain points, trigger emotions, push, push, push…

It doesn’t come naturally to you.

It isn’t the way you want to be or be seen. But that’s the way it is done, isn’t it?

The first thing we notice about someone is their energy. Before anything else, we feel it and we react to it.

It feels good or it doesn’t.

What we observe is through the filter of that energy first and foremost. How we act on what we observe depends on what we see and feel.

Before you can promote, you have to connect – energetically.

Consciously visualising and representing your energy comes before anything else.

The imperatives of running a viable business often put us into the head space of push, push, push. In this head space our energy is lost to processes, shoulds and formulae. And we forget to leave space.

We need to create space to invite our audience to step inside our energy and feel it properly.

When we create this space, the people we want to reach can feel our energy before anything else. They feel comfortable to explore and experience who you are and what it is like to be around you.

Creating your energetic signature is many things, yet they all begin with consciously BEing that energy through your business and allowing your business to form around your energy. This conscious process is the foundation of Energetic Marketing.

Energetic Marketing is the experience of using your energy to connect with your audience through the unique expression of your essence. When created in this way, your energy precedes you readying your audience for your message and extends an invitation to explore.
For you, the struggle of daily resistance to what “must” be done evaporates marketing becomes the joy of unique expression and connection.

#EnergeticMarketing #Connection

Energetic Marketing is a powerful realignment of the energy of marketing. It creates the space to BE you in your business. If you would like to begin 2018 with an entirely new energy in your marketing, the Energetic Marketing Foundation programme is now open. http://bit.ly/2CpoA5d
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There is a tool that I use again and again to support my clients in designing marketing that truly reflects their inner essence and expression.

It is a tool that allows you to create without the limitations of what has come before, for you or anyone else. And it removes the constraints of conventional thinking that can deny innovation.

It has taken me a lot of time and work to create this tool.

More than this it has taken courage and inner confidence to use it myself and to share it with others.

It is universally applicable, infinitely adaptable and works for everyone without fail.

Sounds too good to be true, doesn’t it?

And if I told you that you already had this tool at your disposal and all you need is the confidence to use it?

Because you do.

The tool that has taken me time, courage and confidence to bring to myself and my clients is…

A blank piece of paper.

Creating a business that is a true reflection of your essence and expressing this in a unique way cannot be done following in the exact steps of those who have preceded you. Their business is not your business.

True self-expression of design and communication flows from the celebration of your intrinsically unique essence. And the most powerful way to do that is to start with a clean slate.

Are you feeling courageous?

#EnergeticMarketing #Creation #Expression

Energetic Marketing is a powerful realignment of the energy of marketing. It creates the space to BE you in your business. If you would like to begin 2018 with an entirely new energy in your marketing, the Energetic Marketing Foundation programme is now open. http://bit.ly/2orf3bx
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Do you know how amazing you are?

Do you see what you have created?

Do you appreciate the extraordinary potential within you?

I have yet to meet anyone (myself included) who sees the whole picture. Who we are and what has formed us is so innate within us that consciously expressing or appreciating it is uncomfortable and hard and bewildering.

Without it though, creating a business that expresses who you are and feels good is challenging. And bringing that business to your community through marketing – well, that’s even harder.

As we come to the end of 2017, turn around. Look where you have been and who you were on the journey this year. Who you are now is not who you were in January.

Who you were 5 years ago is not who you are today.

We do not stay in one place, we grow and evolve every single day. And every single day we become richer and more complex, we become more capable and unique.

Appreciating how who we are and our experiences have had have created our story is the primary foundation of your business. Now is the perfect time to step outside of yourself and see whole picture of you and all that it offers your business.

This is the first step to a new appreciation of you, your business, the possibilities in front of you. It is also the seed of powerful self-expression that will bring your energy to your audience.

#EnergeticMarketing #Essence

Energetic Marketing is a powerful realignment of the energy of marketing. It creates the space to BE you in your business. If you would like to begin 2018 with an entirely new energy in your marketing, the Energetic Marketing Foundation programme is now open. http://bit.ly/2CJ0gfe
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