Instagram's new feature namely " Stories" is promising for brands and businesses in 5 ways.
1. Behind scene for sharings on brand profiles such as the cooking process of a meal posted on the brand account.
2. Instagram introduced an algorithm similar to Facebook like-algorithm. Instagram stories will help brands to have more visibility.
3. Takeover of a brands account will be easier. For instance actresses of TV shows or series shares some posts on canal's social media accounts.
4. One to one communication is at the heart of communication. With Stories, brands will get more engagement with followers.
5. Real time posts and live sharings are very popular as it can be seen on Facebook Live and Periscope's popularity. Instagram Stories is a new channel for brands to reach more people and create ore engagement.https://blog.bufferapp.com/instagram-stories?utm_content=buffer3350d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer