Twelve hours left to get our book, "Age of Context," for $.99 (sorry, USA only and Kindle only).
Get it at: http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy-ebook/dp/B00FES6RLE/
Speaking of self promotion, I get mad at book authors who do nothing but push their books for weeks. But there's a reason for that: book authors can't afford to do traditional marketing like buying Facebook ads or paying people to push messages into networks. So all we have is our social media accounts.
But next week I'm doing a social media class in London. Details on that at http://www.eventbrite.co.uk/e/12th-dec-gala-dinner-or-13th-dec-social-media-masterclass-or-both-tickets-8855165037
What am I going to teach there? Scalable thinking
Why answering a question on Quora might be more important than answering one sent to you on email.Signaling
Why it's important to want to go someplace and how signaling to other people helps you get there. For instance, I want to see a Paris museum in a new way next week. Who can help me get there?Storytelling
Social media is all about storytelling. Even putting your phone number online (or not) is part of the story. I work for a company that cares deeply about customer support so making it easy to contact us is part of our story (my smartphone number is +1-425-205-1921 and I do answer it).
Plus all the basics of protecting your feed (following people that matter to your goals) and all the usual stuff that many people forget on how to get people to engage, and buy.
If you were to take an advanced class on social media, what would you expect to learn?