15+ years of exp in Online marketing, Planning & Implementing e-strategy, Branding, building alliances, & responsible for Overall Growth of Global Business. Hands on experience with Online Marketing Campaigns, campaign management as well as deployment and tracking of campaign performance Key Responsibilities •Direct the strategy and execution of acquisition marketing campaigns, concentrating on online advertising & search engine marketing. •Plan, execute and evaluate SEM Campaigns and Search Engine optimization programs that increase conversion and improve ROI of Online marketing campaigns. •Develop budget and marketing plans to drive customer acquisition. •Lead the execution of key online acquisition programs including display, search (natural & paid), contextual & other online advertising initiatives. •Oversee search engine marketing and lead cross-functional implementation of SEO projects (e.g., content optimization, external linking, keyword research, etc.) across a matrix organization. •Lead the marketing strategy and plans for each strategic partner channel and work with internal and external teams to effectively execute that strategy. •Partner with Production team to establish requirements for viral acquisition features and programs (widgets, social networking) that require product development support. •Oversee weekly and monthly reporting and tracking of campaign performance metrics and work with our Analytics team to understand customer behavior. •Work closely with internal business stakeholders and groups Specialties: Sales and Business Development. Online Marketing and Advertising, Online & Offline Media. Internet Marketing. Lead generation. Display Advertising. Technology Outsourcing. Search Engine Optimization. Pay Per Click Management. Building Publisher Relationship.