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Pitstop Marketing
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Read Alice's thoughts about the newest social app, Swarm (and find out if your business needs to know about it!).

"I can’t think of much good that comes as a swarm… bees, locusts, other small organisms in motion… but as soon as you start talking about a ‘Swarm of my best mates’ now you’ve got my attention.

http://www.pitstopmarketing.com.au/_blog/Pitstop_Blog/post/swarm-the-new-tech-app-bringing-people-together/

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Over the next few days, Facebook are (finally) rolling out the 'save' feature, where you can store links from News Feed and Facebook Pages to a list where you can view them later.

Currently brands / businesses won't have insights as to how many of their posts are saved / revisited, however it is another nod to the benefits of having a great content marketing strategy - knowing that posts can have longevity if they are of interest to their audience. 

Why else would you post something, right?

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And now for some digi-tool news....
Google Maps have brought back their distance measuring tool. You can now measure out journeys (or see how long it takes to walk the outline of a person?). Thanks to @seoroundtable for the article to share.

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Brand guidelines are not just a guide. They are serious rules that even the most powerful global brands need to adhere to. FIFAs guidelines for the World Cup demonstrate it's more than a game, it's business.
http://f-st.co/LIirMtk
#WorldCup  #branding

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A faster way to get your Business in line with Google...
Introducing Google My Business...

Are you one of the seven million Australians working at a small or medium business? Then you'll know how busy things can get.

The internet is like rocket fuel, helping your business find new customers and grow. But there are so many things to think about - from keeping your opening hours current, to staying on top of reviews.

Google My Business brings together all the ways Google can help your business shine in one place. Small is beautiful. And now it's also easier.

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