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Pierre Far
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Connoisseur of snark, helpfully sarcastic.
Introduction
I'm the founder of Deliberate Digital.

Before that, I was a: 
  • Product manager at Google for an upcoming ads product
  • Webmaster Trends Analyst part of Google search engineering
  • Founder of several online services (some of which I sold)
  • Technology and innovation consultant
  • Investment banking analyst
My personal website has more.
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PhD in bacterial genetics.
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Pierre Far

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Google Safe Browsing will start blocking deceptive ads:

https://googleonlinesecurity.blogspot.com/2016/02/no-more-deceptive-download-buttons.html

Good riddance! Down with these bad ads.
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Pierre Far

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Handling ad blockers

I'm writing a tome about handling ad blockers.

Got questions or comments? Ping me!

Also subscribe to the mailing list for sneak peek before this goes live widely: 

https://deliberatedigital.com/mailinglist?utm_source=gplus&utm_medium=post&utm_campaign=handlingadblockingpromo
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Hate? wat?
 ·  Translate
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Pierre Far

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Finally got to relaunch the company website: https://deliberatedigital.com/ 

Still lots of polish and work need to be done, but backend is now infinitely better. Hey, the blog feed has a proper feed now https://deliberatedigital.com/blog/feed :) 
Mobile and multi-device strategy. We have deep knowledge about the mobile web, mobile SEO, app indexing, and designing a digital strategy to serve your customers regardless of the device they use. International expansion and localization. Whether you are expanding your business to new countries ...
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content ... "the content is king" is for text :D
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Pierre Far

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Consumers Can't Tell Native Ads From Editorial Content

New research that says native ads that blend into content blend too well. Placement and phrasing of disclosure are critical:

http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html

Also see this link I shared a few days ago about new FTC rules for native ads:

http://recode.net/2015/12/22/ftc-issues-new-rules-to-native-advertising-on-the-internet/
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Pierre Far

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That's what happens when you decide you need a cane and... take the plunge.

#sorrynotsorry
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Pierre Far

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Applications for Techstars London are open, and I'm one of the mentors! Startups apply here: http://ctt.ec/YrM66+  #TSLondon
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The new the Security Panel in Chrome DevTools, with more Certificate Transparency info coming:

https://blog.chromium.org/2016/01/introducing-security-panel-in-devtools.html
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Pierre Far

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People keep asking me why I don't believe in the Internet of Things. I just don't know what to tell them. 
Shodan search engine is only the latest reminder of why we need to fix IoT security.
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Pierre Far

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From yesterday, a guide to Accelerated Mobile Pages, Instant Articles, and Apple News. 
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For sure, thanks!
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Pierre Far

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Everyone hates web adverts – except those people developing intrusive technology to force them on us
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Pierre Far

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Google Analytics Calculated Metrics

Just started playing with GA Calculated Metrics and... wow. They're such a great complement to other engagement metrics. For Deliberate Digital, I track various engagement metrics and conversions. 

Calculated Metrics add fuel to this fire. Looking at a very basic calculated metric of conversions/user, it immediately becomes clear with (page)+(traffic source) combinations are the most valuable.

BTW, turns out Twitter is better source of referrals for me than Google+. What's up with that folks?! :D

The help docs are a decent start, but you really need to read +Avinash Kaushik's write-up:

https://support.google.com/analytics/answer/6121409?hl=en

http://www.kaushik.net/avinash/analytics_tips_smart_calculated_metrics/
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i find when sleeping... you can get water proof phones these days...
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