Perception of exclusive content drives digital subscription

Interesting data, especially for publishers reacting to ad blocking: 

http://www.pubexec.com/post/report-finds-digital-news-subscriptions-driven-customer-perception-exclusive-content/

Looking through the new GA User Explorer and found this insightful gem. That's the full stream of this user.

Young adults/millennials are not quite who you think they are

This is a summary of new research about how millennials use the web. Unsurprisingly, they found the group behaves differently from other groups. VERY surprisingly to me, there isn't much difference internationally within this group.

The point that jumped out to me was how millennials "_see usability issues as the fault of the site, and will sometimes criticize the organization that the site represents_" This hits too close to home because dammit I do that! I'm going to blame my demographics and profession :)

There is plenty more: 
https://www.nngroup.com/articles/young-adults-ux/

I may actually start tolerating this song a bit now....

Googlebot is requesting iOS 9.3 app association files required for Universal Links and Shared Web Credentials.

Screenshot is from Search Console, in the URL crawl errors report for Desktop (!) Googlebot. I checked many of my clients' SC reports and this is the only site that has these requests. Amusingly, this site definitely has never had any apps associated with it.

It's a very new thing: iOS 9.3 was released in March, and the Apple technical help docs about these URLs was created 31st of March 2016:

https://developer.apple.com/library/ios/qa/qa1919/_index.html

More interesting (and sometimes worrying) data from Adblock Analytics:

WTF is this math Google Search Console? The API isn't better - it gives different numbers.

Anyone who cares about search rankings, SEO, and what quality means in SERPs, watch this: https://www.youtube.com/watch?v=iJPu4vHETXw