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Piero Zilio
Works at Associazione Italiana Comunicazione Pubblica e Istituzionale
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Piero Zilio

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Il signore in prima fila sta sbadigliando?
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"One year ago, 12 Americans went to work to protect and strengthen the country they loved. Today, we must do the same—rejecting atrocities like these as the new normal and renewing our call for common-sense reforms that respect our traditions while reducing the gun violence that shatters too many American families every day." —President Obama on the Washington Navy Yard shooting one year ago today: http://go.wh.gov/cAjGXf
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#PilloleComPol ecco i colori della prossima puntata :) In arrivo domani su slideshare.net/pierozilio !
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#PilloleComPol Trasferire meccanicamente le tecniche di marketing alla politica è rischioso, ma è anche sbagliato?
Qui presento 3 modelli base di marketing politico: con questi ingredienti si cucinano a torto o a ragione quasi tutte le nostre ricette :)
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Trasferire meccanicamente le tecniche di marketing alla politica è rischioso: meglio costruire una rapporto duraturo che preveda la partecipazione del cittadino e non si esaurisca con l'acquisto del «prodotto» (il voto). L'obiettivo di questa mini lezione è: 1) identificare 3 modelli base di marketing politico **Lezione 3 di 15 della serie «Comunicazione politica e media» in pubblicazione (estate 2014)** Domande @PieroZilio con #PilloleComPol
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#PilloleComPol Quando i legami politici diventano relazioni deboli hanno bisogno di una continua riconferma: la #CampagnaElettorale diventa permanente. http://slidesha.re/1oIvSBV
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la #supermoon si sgonfia in diretta... dal balcone di casa mia :)
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Target, campagne & Co. Quanto giova comunicare in ottica militare? Poco :) Cominciamo a trasformare i target in interlocutori e a coltivare la campagna con pazienza, perchè dia frutti nel medio-lungo periodo... #PilloleComPol http://slidesha.re/1spl805
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#PilloleComPol Discutere con parenti e amici forma più che partecipare a un evento di partito. Che peso hanno i media? http://slidesha.re/1wDFAQ4
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Fra le fonti di informazione politica hanno un forte peso le discussioni con parenti e amici, mentre è quasi ininfluente la partecipazione alle manifestazioni dei partiti. Gli obiettivi di questa mini lezione sono: 1) identificare i principali media di informazione politica in Italia 2) osservare eventuali differenze di fruizione mediatica per orientamento politico **Lezione 4 di 15 della serie «Comunicazione politica e media» in pubblicazione (e...
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Scusate il ritardo... #PilloleComPol arriva anche questa settimana, mi serve solo ancora un po' di tempo!
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#PilloleComPol
Se un partito orientato al prodotto fosse un frutto, ecco come potrebbe apparire la sua #ComunicazionePolitica... http://slidesha.re/1vqKQlG
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Mercoledì 20/08 → http://slideshare.net/pierozilio  → Modelli di marketing politico: la minilezione più sintetica di #PilloleComPol. Sarà anche la più controversa?
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Perché la #ComunicazionePolitica odierna sconfina nella cultura popolare? Qualche spunto nella dose quotidiana di #PilloleComPol :) http://slidesha.re/1oIvSBV
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#PilloleComPol Se l'evoluzione della comunicazione politica può essere letta alla luce dei cambiamenti nelle campagne elettorali, cos'è successo in Italia?
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L'evoluzione della comunicazione politica può essere letta alla luce dei cambiamenti nelle campagne elettorali Gli obiettivi di questa mini lezione sono: 1) definire la comunicazione politica 2) osservare l'evoluzione delle campagne elettorali **Lezione 2 di 15 della serie «Comunicazione politica e media» in pubblicazione (estate 2014)** Domande @PieroZilio con #PilloleComPol
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Story
Tagline
I solve problems
Introduction
After 7 years from my birth the 11th Panchen Lama reincarnation was officially declared. Strangely it wasn’t me.

I therefore decided to study communication, marketing and public affairs in the USA, Italy, Finland and Australia. To break up the monotony I long traveled third class in the third world, from Komi to Mali.

Today I have over 12 years of professional experience in communication, specifically on web and social media, a few scars, a very competitive attitude and strong analytical and organizational skills.
Work
Occupation
Public Relations and Communications
Skills
Communication Strategy | Social Media | Public Affairs
Employment
  • Associazione Italiana Comunicazione Pubblica e Istituzionale
    Sardinia Delegate, 2013 - present
    The Italian Association of Public and Institutional Communication (Compubblica) defines communication guidelines for Italian communication officers working within public administration, government offices and agencies. Compubblica certifies professional skills among affiliates and it takes care of their continuous learning. Being the Sardinian Delegate I coordinate any project involving local activities, besides participating in the Board of Delegates, contributing to the weekly newsletter and planning social media development.
  • Centro Servizi Promozionali per le Imprese - CCIAA Cagliari
    Communication officer, 2013 - present
    The Center of Services for Enterprises (CSPI) is a special agency run by the Chamber of Commerce of Cagliari. As Communication Officer I am responsible for CSPI communication and visibility strategy within the 4.5 million € international project FOSTEr in MED "Fostering Solar Technology in the Mediterranean area". My duties include: • Planning communication and visibility strategy. • Defining and implementing promotional campaigns via web and social media. • Coordination of local, regional, national and international communication activities. • International partner coordination (Italy, Spain, Lebanon, Jordan, Tunisia, Egypt) • Technical-scientific Committee and Boards of director relations.
  • Welcome to my Mondo
    CEO, 2012 - present
    Welcome to my Mondo is a creative agency based in Sardinia, focusing on visual identity and lookalization (look + localization) of foreign products, brands and artists in Europe and Asia. As chief excecutive officer I am in charge of: • setting strategy and vision; • assign and manage budgets; • strengthen/find new partnerships with Japanese companies; • taking the blame if anything goes terribly wrong!
  • One Man Brand
    Communication adviser free lance, 2002 - present
    Freelance in the field of strategic communication (public, organizational and political), marketing and advertising, social media management, website management and development.
  • FormezPA
    Public communication, social media and e-learning adviser, 2000 - present
    Formez is an Italian Government agency. Here are my main tasks: 1. Strategic planning of communication activities on: • new and social media, for Portale degli italiani (Ministry of Innovation and Public Adminstration); • traditional media, for Dir. Regionale della Sardegna (Ministry of Arts and Culture). 2. Teaching on public communication: • communication courseware development coordinator; • lecturer on social media, communication planning and marketing; • barcamp facilitator, online tutor and technology steward. 3. Internal communication flows and knowledge management: • online editorial staff coordinator for Region Basilicata (Ministry of Arts and Culture); • internal communication coordinator (intranet development project); • communication website chief editor. 4. e-Learning • learning object repository project coordinator; • learning management system and groupware coordinator; • online tutor and technology steward.
  • Partito Democratico
    Online communication, social media and viral marketing adviser, 2010 - 2013
    Partito Democratico (PD) is the Italian Democrats party. At PD I have been in charge of the following tasks at the University & research, and Public Administration departments: 1. Strategic planning and management of: • official pages, groups and profiles on web and social networks; • promotional campaigns on Google AdWords and Facebook Ad. 2. Issues management with IT (developers, web designer, etc.), media and advertising agencies.
  • Shibuya - Creative Solutions
    Marketing Director & Public Affairs, 2012 - 2013
    Shibuya Creative Solutions is a well known Sardinian advertising agency. Winner of the Best Italian Web Design Award in 2010, it specializes in video post-production and web design. As a Shibuya executive, my job focuses on: • develop marketing function and strategy; • manage and plan communication activities; • assist key customers and mediate with creative dept. • project management; • plan media and stakeholders relations; • issues management.
  • Consiglio Regione Sardegna
    Communication adviser, 2009 - 2013
    Freelance in the field of online political communication.
  • IsforCoop
    Communication lecturer, 2009 - 2011
    IsforCoop is an Sardinian consulting firm. IsforCoop asked me to lecture on Web site intormation architecture and design, Web writing techniques, Digital marketing strategies and social media management, Communication plan.
  • ASL8 Cagliari
    Online communication, customer satisfaction & e-Learning adviser, 2008 - 2011
    ASL8 Cagliari is one of the largest (8K+ employees) Italian public health companies based in Cagliari, Sardinia. I have been responsible for innovation at the Learning & Education department, where I have succesfully introduced: • knowledge management; • customer satisfaction; • e-learning.
  • Associazione 360
    Chief web, multimedia and viral marketing officer, 2008 - 2010
    Associazione TrecentoSessanta is a political think-tank. Associates include the Italian Prime Minister Enrico Letta, members of the Parliament and local government representatives. I have been responsible for: • ensuring online presence (web and social networks) of Senators and other politicians; • planning web strategies and campaigns Google AdWords. • chief online and new media communication officer; • CRM with SMS/Newsletter system project promoter and coordinator; • support and coordination of online editorial staff. • managing relations with developers, designers, providers and IT.
  • Regione Sardegna - Assessorato Ambiente
    Online communication adviser, 2006 - 2007
    Online presence and event promotion for the new Sustainable Development web site.
  • Forum PA
    Web communication adviser, 2013 - 2013
    Forum PA is an Italian consulting firm in the field of Communication and Public Relations. It is also the organiser of the Rome expo dedicated to innovatiion within Italian Public Administration and Government. Forum PA asked me to lecture on Web site guidelines and Web writing for Public Administration and local government agencies.
Piero Zilio's +1's are the things they like, agree with, or want to recommend.
Presentazione del libro "Networked Citizens. Comunicazione Pubblica...
www.slideshare.net

Slide della presentazione del libro "Networked Citizens. Comunicazione Pubblica e Amministrazioni Digitali", edito da FrancoAngeli, in occas

Strategia di acquisizione traffico: bilancia la dieta del tuo sito web
www.pierozilio.eu

Una buona strategia di acquisizione bilancia le diverse fonti di traffico al sito web, in modo da non dipendere da nessuna in particolare.

Traffic acquisition strategy: balance your website diet - Piero Zilio
www.pierozilio.eu

When it comes to acquisition strategy it's always useful to balance different sources of traffic, so you don't relying on any of them.

Online Social Media and Web Analytics Expert for -
culture360.org

culture360.org is currently looking for an online social media and web analytics expert with a proven track record in working with online co

Linee guida per i siti web della Pubblica Amministrazione e Decreto...
www.slideshare.net

Contenuti minimi dei siti web pubblici istituzionali e tematici alla luce delle Linee guida dei siti web per la pubblica amministrazione e d

Progettare campagne pubblicitarie sui social media
eventipa.formez.it

Eventi PA. Il sistema di partecipazione alle attività per la Pubblica Amministrazione. 280. eventi. 2968. iscrizioni. 1449. partecipanti. Me

Pianificare la comunicazione: zero fuffa, sette passi metodologici
www.slideshare.net

Il piano di comunicazione è come il sesso: in molti ne parlano, ma in pochi lo fanno bene. Ecco la mia metodologia, senza fuffa, dritto al p

Julie
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Julie live at Last Waltz. julie live at last waltz. 19:30~ (DOORS OPEN AT 18:30). All free seats: ADVANCE/2500 DOOR/3000 (tax incl./drink ex

Molvanîa
books.google.com

books.google.com - The funniest book about travel you will ever read: a travel guide to the fictional European republic Molvania, birthplace

Piero Zilio – Communication & Public Affairs
www.pierozilio.eu

Public Communication Communication strategy within the public administration. Organisational Communication From Knowledge Management to e-Le

ADmageddon - a place for losersADmageddon - a place for losers
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Home; ADventure Pasthura; Nitro Sushi; Poba Community; Tech Help. ADmageddon - a place for losers. let wastainment begin. Home; ADventure Pa

10 things you should NEVER say during presentations
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At our TNW Conferences we see a lot of presentations and I have given a fair share of presentations myself. I often see people making the sa

Dr. Parking 3D
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Dr. Parking has arrived with full 3D. Have a lot of fun with this new and unique parking game. Join millions of others who have enjoyed the

YouTube - Piero Zilio solves problems in communication.
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Crea accountAccedi. Home. SfogliaCarica. Salve, questa non è un'interruzione pubblicitaria. Stai utilizzando un browser non aggiornato c