Qui presento 3 modelli base di marketing politico: con questi ingredienti si cucinano a torto o a ragione quasi tutte le nostre ricette :)
- Associazione Italiana Comunicazione Pubblica e IstituzionaleSardinia Delegate, 2013 - presentThe Italian Association of Public and Institutional Communication (Compubblica) defines communication guidelines for Italian communication officers working within public administration, government offices and agencies. Compubblica certifies professional skills among affiliates and it takes care of their continuous learning. Being the Sardinian Delegate I coordinate any project involving local activities, besides participating in the Board of Delegates, contributing to the weekly newsletter and planning social media development.
- Centro Servizi Promozionali per le Imprese - CCIAA CagliariCommunication officer, 2013 - presentThe Center of Services for Enterprises (CSPI) is a special agency run by the Chamber of Commerce of Cagliari. As Communication Officer I am responsible for CSPI communication and visibility strategy within the 4.5 million € international project FOSTEr in MED "Fostering Solar Technology in the Mediterranean area". My duties include: • Planning communication and visibility strategy. • Defining and implementing promotional campaigns via web and social media. • Coordination of local, regional, national and international communication activities. • International partner coordination (Italy, Spain, Lebanon, Jordan, Tunisia, Egypt) • Technical-scientific Committee and Boards of director relations.
- Welcome to my MondoCEO, 2012 - presentWelcome to my Mondo is a creative agency based in Sardinia, focusing on visual identity and lookalization (look + localization) of foreign products, brands and artists in Europe and Asia. As chief excecutive officer I am in charge of: • setting strategy and vision; • assign and manage budgets; • strengthen/find new partnerships with Japanese companies; • taking the blame if anything goes terribly wrong!
- One Man BrandCommunication adviser free lance, 2002 - presentFreelance in the field of strategic communication (public, organizational and political), marketing and advertising, social media management, website management and development.
- FormezPAPublic communication, social media and e-learning adviser, 2000 - presentFormez is an Italian Government agency. Here are my main tasks: 1. Strategic planning of communication activities on: • new and social media, for Portale degli italiani (Ministry of Innovation and Public Adminstration); • traditional media, for Dir. Regionale della Sardegna (Ministry of Arts and Culture). 2. Teaching on public communication: • communication courseware development coordinator; • lecturer on social media, communication planning and marketing; • barcamp facilitator, online tutor and technology steward. 3. Internal communication flows and knowledge management: • online editorial staff coordinator for Region Basilicata (Ministry of Arts and Culture); • internal communication coordinator (intranet development project); • communication website chief editor. 4. e-Learning • learning object repository project coordinator; • learning management system and groupware coordinator; • online tutor and technology steward.
- Partito DemocraticoOnline communication, social media and viral marketing adviser, 2010 - 2013Partito Democratico (PD) is the Italian Democrats party. At PD I have been in charge of the following tasks at the University & research, and Public Administration departments: 1. Strategic planning and management of: • official pages, groups and profiles on web and social networks; • promotional campaigns on Google AdWords and Facebook Ad. 2. Issues management with IT (developers, web designer, etc.), media and advertising agencies.
- Shibuya - Creative SolutionsMarketing Director & Public Affairs, 2012 - 2013Shibuya Creative Solutions is a well known Sardinian advertising agency. Winner of the Best Italian Web Design Award in 2010, it specializes in video post-production and web design. As a Shibuya executive, my job focuses on: • develop marketing function and strategy; • manage and plan communication activities; • assist key customers and mediate with creative dept. • project management; • plan media and stakeholders relations; • issues management.
- Consiglio Regione SardegnaCommunication adviser, 2009 - 2013Freelance in the field of online political communication.
- IsforCoopCommunication lecturer, 2009 - 2011IsforCoop is an Sardinian consulting firm. IsforCoop asked me to lecture on Web site intormation architecture and design, Web writing techniques, Digital marketing strategies and social media management, Communication plan.
- ASL8 CagliariOnline communication, customer satisfaction & e-Learning adviser, 2008 - 2011ASL8 Cagliari is one of the largest (8K+ employees) Italian public health companies based in Cagliari, Sardinia. I have been responsible for innovation at the Learning & Education department, where I have succesfully introduced: • knowledge management; • customer satisfaction; • e-learning.
- Associazione 360Chief web, multimedia and viral marketing officer, 2008 - 2010Associazione TrecentoSessanta is a political think-tank. Associates include the Italian Prime Minister Enrico Letta, members of the Parliament and local government representatives. I have been responsible for: • ensuring online presence (web and social networks) of Senators and other politicians; • planning web strategies and campaigns Google AdWords. • chief online and new media communication officer; • CRM with SMS/Newsletter system project promoter and coordinator; • support and coordination of online editorial staff. • managing relations with developers, designers, providers and IT.
- Regione Sardegna - Assessorato AmbienteOnline communication adviser, 2006 - 2007Online presence and event promotion for the new Sustainable Development web site.
- Forum PAWeb communication adviser, 2013 - 2013Forum PA is an Italian consulting firm in the field of Communication and Public Relations. It is also the organiser of the Rome expo dedicated to innovatiion within Italian Public Administration and Government. Forum PA asked me to lecture on Web site guidelines and Web writing for Public Administration and local government agencies.
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