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洪靖 Ching Hung
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Philosophy for Techno-Society
Philosophy for Techno-Society

124 followers
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荷蘭剛剛通過了一條重要法律:每個人都同意捐贈器官,除非你上網登記取消。

這是典型的的「預設值助推」(nudge by default)——大部分人習慣依循原有的設定值,傾向不主動改變。

有幾個重要理由來支持這種助推:
1. 器官捐贈關乎整體社會的公共利益;
2. 預設同意並未限制選擇自由,人們只要很簡單的透過上網登記就能退出;
3. 政府不可能對此事抱持中立立場,我們原先認定的中立其實是「預設不同意」;
4. 人們對重大事項(包含器官捐贈)通常不會主動做決定而是擺著,除非你強迫他選擇;
5. 但要求他做決出定,其實侵犯了人們「選擇不做選擇」(choosing not to choose)的自由。

順便複習一下助推(nudge)吧:
1) https://blog.hungching.com/2014/11/book-review-nudge-and-taiwan.html
2) https://blog.hungching.com/2015/11/book-review-on-why-nudge.html
3) https://blog.hungching.com/2017/11/introduction-to-nudge.html
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改變環境就能改變行為,文中有許多有趣的例子 😎
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Nice Read — Using Behavioral Science to Redesign the Built Environment
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Nice Read — The Apple Watch wants to alter your behavior — can it?
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第四集專欄文章來囉!你們知道技術可以被當成是電影或電視劇本嗎?😄
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Time to understand more about our buildings: Can Buildings Be Persuasive?
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Nice Read — Truth and Power in a New Age of Publishing - Areo
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