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Phillip Ohren
Works at Mindshare (WPP)
Attended University of Google
Lives in North Sydney
730 followers|45,505 views
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Phillip Ohren

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So you know when you see an old car and 'WTF were they on when they designed that'? 
This is the future...
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Phillip Ohren

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This is going to the be biggest party of the year! Lynx Style Space.

http://campaigns.lynxeffect.com.au/expression-series/stylespace
LYNX exists to help guys express themselves authentically. The Expression Series supports creators who stay true to their vision.
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Phillip Ohren

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Thats me sold! I can't wait for China in 2015!
Let us show you the 7 Must See Places in the World in 2015 and create the ultimate bucket list ticking experience! We are luxury travel planning specialists.
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Phillip Ohren

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Mmmmm Ice Cream Cakes!
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So good! #Bf4  
Battlefield 4 players have always amazed us by pulling off jaw-dropping, out of this world stunts – from the legendary Rendezook to launching their vehicles onto skyscrapers. With the BF4 Stunt Video Competition, we wanted to give some of the most skilled fans an opportunity to shine. The battle was…
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Phillip Ohren

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It's a good write up eh? What did you take out of it?
 
The folks at +Dejan SEO have taken some time to match the examples in the recent Search Quality report to actual URLs
8, A satisfying amount of high quality MC, Very high level of expertise, highly authoritative/highly trustworthy for the purpose of the page, Very helpful SC which contributes to a highly satisfying user experience, The website is one of the most popular recipe websites.
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Phillip Ohren

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Why are there scenes from #Tron  Legacy in the trailer for #HungerGames3

Pause the video at: 1:30 , then view these images http://goo.gl/LwKm85 

Fake. Sooo Fake.
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Reported for spam and pre-roll ad fraud. Good luck.
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Phillip Ohren

commented on a video on YouTube.
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Is this video:
1: Correct
2: OK
3: Correct
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Let us show you the 7 Must See Places in the World in 2015 and create the ultimate bucket list ticking experience! We are luxury travel planning specialists.
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Simple, beautiful & ad-free.
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Now those are two cool cats dogs.
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An interesting role a Pandora...http://www.seek.com.au/job/27301511
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"This role attracts a competitive salary package including a generous product discount for our beautiful jewellery." ;)
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New quality tater guidelines. Essentially, Googles guide to what they define as "quality content" #seo #content
 
Google Rewrites Quality Rating Guide (and what you need to know about it)

According to a post on +Jennifer Slegg's blog (http://tgcafe.it/1w6fSON), Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google.

It has some great new insights into how Google is approaching the search results and what it takes to be a top ranked website.

Side note: even though there have been a few older copies of Google Quality Rating Guidelines in the wild at one point or another, Google wants to keep them from being leaked out again. Not sure how Jennifer got to have a copy, but she mentions several times in the comments 'Unfortunately I was sworn to secrecy and promised not to pass it on.'

SKINNY NOTES:

♨  This is a brand new version from the ground up; not just a rewrite of the old one.

♨  The new emphasis is the idea of E-A-T, which is a website’s “expertise, authoritativeness and trustworthiness”.

♨  Lacking a certain amount of E-A-T is enough of a reason for a rater to give any page a low quality rating.

What makes an expert?

♨  Google does stress to raters that there are many kinds of experts, all dependent on the topic area.

Knowledge Graphs

♨ Apparently, Google asks their raters to spend quite a bit of time rating just the knowledge graphs alone.

Many Ads = Low Quality

♨  The new guidelines definitely want raters to look at advertising on the page to determine if there is an overabundance of it.

Google specifically mentions layouts that are all advertising at the top, and requires scrolling to see the content – to the point where people could initially believe that there is no content on the page at all. The same for advertising designed to look like navigation links or secondary content.

Supplementary (secondary) Content

♨ What is secondary content: anything on a page that isn’t the main content or advertisements. They consider it important to the overall user experience.

My own conclusions on what quality supplementary content might be for any blog:

* relevant related posts or videos - at the bottom of a post or in the sidebar or both;
* relevant additional resources - could be in the form of external or internal links;
* additional forms of content consumption - like adding a SoundCloud audio of the post, a Slideshare presentation with the gist of the post, etc.

Bad Supplementary Content

♨ they are warning about deceptive ad placement where users can accidentally click on an ad or are lured to click an ad, believing it to be content on the site and not an advertisement.

♨ They also specifically mention advertisements placed under headers such as “Top Posts”.

Poor Page Design

This is more about poor advertisement placement once again.

♨ Google mentions tactics such as popups, large quantity of ads with only minor content and text ads in navigation.

♨ Google is also calling out a specific advertising tactic that many, many websites use – and that is inserting advertisements a few times in the middle of the main content, breaking it up with main content – ad – main content – ad – main content. 

♨ And those fancy links in navigation that are really ads? Webmasters should probably start rethinking those too.

♨ Google considers Inline Advertising (those double underlined links that pop up an ad when you mouseover the link) distracting and can make the main content on the page difficult to read, which equals a poor user experience.

Affiliates

♨ Reference to “thin” affiliate sites has been removed from the new guide. 

Does that mean that Google feels spam affiliate sites are a thing of the past and don’t rank today anyways, that poor quality sites would get a low rating regardless, or that they are happy for affiliate sites to rank, as long as they have some of the other criteria needed for an above average rated website.

Reputation Research

♨ It is clear that Google is putting a greater emphasis on reputation than they did before.

♨ Google stresses that a webpage cannot be given a High rating if the site has a negative reputation.

About Us and Contact info

♨ Google is looking to put a greater emphasis on the presence of such pages as a sign of a high quality website.

What's been removed from the Guidelines?

There were a few items that have been removed from the new Quality Guidelines at all:

1. all reference to spam;
2. cloaking;
3. distracting content (now considered and explained in 'secondary content' section);
4. phrase “Low quality pages may only be acceptable to users if there are no other higher quality pages.”
5. hidden text.

It's safe to assume that most of the things above are generally caught by algorithms nowadays, thus there was no reason to mention them in the new guide.

Jennifer Slegg also mentions that there will be more detailed follow ups on this.

Each day for the next week or so, we are going to do some in-depth analysis of the new parts of the guidelines, particularly how it will impact SEOs and what SEOs should start to think about differently.

Be sure to visit her post for more: http://tgcafe.it/1w6fSON

IMPORTANT TO REMEMBER:

+Mark Traphagen added an important comment to remember: the activity of these raters is not directly inserted into Google's search algorithm. Rather what they do is used by the engineers of the algorithm to suggest possible tweaks and changes to that algorithm.

+Mark Traphagen +Eric Enge +David Amerland 

#googleguidelines   #semanticsearch  
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Have him in circles
730 people
Fuscia Sydney's profile photo
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Tyler Campbell's profile photo
Radwan Chowdhury's profile photo
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Iqbal Pervez's profile photo
aisha Malik's profile photo
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Work
Occupation
Digital Specialist
Skills
Digital Strategy, PPC, Affiliate marketing, SEO, Content Strategy, Account Management, Web Development, Analytics,
Employment
  • Mindshare (WPP)
    Head of SEO: Australia, 2012 - present
  • Switched on Media
    Account Manager, 2011 - 2012
  • Switched on Media
    SEO Manager, 2009 - 2011
  • Outrider (WPP)
    SEO Consultant, 2008 - 2009
  • Universal McCann
    SEO Contractor, 2008 - 2008
  • Canda Systems
    Web Designer & SEO, 2006 - 2008
  • Paramilliar Web Studios
    Web Designer & SEO, 2005 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
North Sydney
Previously
Woolloomooloo ,Sydney, Australia - Birmingham, uk - London - Singapore - Brisbane - Sydney - Melbourne
Story
Tagline
Head of SEO: Mindshare Australia
Introduction

Believe it or not, my first experience of SEO was at 14 - now 12 years ago. I used to buy phones from China and sell them on eBay in the UK. My listing would always be 'relevant' to a variety of phones.

Today i'm heading up SEO and Owned Media at Mindshare in Sydney. I've got the pleasure of working with some great brands such as Ford, Land Rover, Jaguar, Volvo & Unilever all of which are joy to work with. 

If you are interested in working together please contact me at directly please contact Mindshare Sydney.

Check my blog: Phill.co

Regards

Phill

Bragging rights
30 Under 30 in Media, Proud Pom, Ale drinker, Petrol-head, Whistler, Entrepreneur
Education
  • University of Google
    Digital Marketing, 2004 - 2008
Basic Information
Gender
Male
Other names
Phil, Phill Ohren, Phill
Apps with Google+ Sign-in
Phillip Ohren's +1's are the things they like, agree with, or want to recommend.
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Awful service, great food. Table of 10; took 1hr 20mins before everyone had their food. The waitresses were not knowledgable and frequently made order mistakes. Also, they seem to enjoy plonking things down and making you hand it out yourselves. We even laid our own table. Overpriced given the bad service
Public - 2 months ago
reviewed 2 months ago
Had a cockroach in my Milkshake on 28/09. Whats worse, it felt as though the waitress didn't really care - she was in a bad mood. I was told after 15 mins of waiting "We've taken it off your bill and are making a new one". I didn't get an apology. Needless to say, we refused to pay. Its a shame as I recommended batch by heaps of friends.
Public - 6 months ago
reviewed 6 months ago
Great place. Great value for money, nice modern complex with a lovely pool and BBQ area.Rooms were of a good standard. The business is family run which meant the staff were always pleasant, helpful and importantly genuine.
Public - 11 months ago
reviewed 11 months ago
I recently worked with Chris on an urgent website build for a global FMCG brand. His speedy freelance website development services were critical to the business hitting an extremely tight launch date. I believe the entire project was turned around in 7 working days - incredible! Chris is professional, business minded and extremely diligent. I certainly plan to work with him again.
Public - a year ago
reviewed a year ago
23 reviews
Map
Map
Map
I liked it a lot. I just wished that as one of the largest operators that they'd be even more conscious of the reef and its sustainability - using shop-bought sun screen is not OK. Perhaps... they could invest in BIO degradable or reef friendly sunscreen for all.
Public - 11 months ago
reviewed 11 months ago
The place is so 'hipster' that being a hipster myself it would be immoral to give it a 5/5. Therefore, I'm giving it a 1/5 - purely cause nobody else has done that yet....
Public - a year ago
reviewed a year ago
Great place. Good value, perfect for 20-40's. Rooms were warm and spacious. Perfect for sharing with good friends.
Public - a year ago
reviewed a year ago