That’s the question our designers asked themselves and they decided to take comfort - of both mothers and their babies - as a starting point. They used MRI studies to get a better understanding how babies actually suckle. It turned out that, for mothers, something as simple as changing the angle of the pump really helped their posture, meaning they no longer had to lean forward painfully. And, by mimicking the shape of a nipple, babies react to a much more natural feeding experience.
In this video, our lead designer and developer explain the innovation process further.
#design #comfort #natural
However, the greatest challenge when designing such ‘new-to-the-world’ products is creating a form that users understand intuitively. So, on the Airfloss, the water tank had to communicate that it’s the part users should use; just as it had to be obvious that the nozzle was for putting in your mouth between teeth and gums.
By combining customer insights with ergonomics we pulled it off: a flossing device that was comfortable, easy-to-use and enticing.
“The cassette is very significant to me. In my teens in Spain, I played in a band and we recorded our songs on cassette. Later in my life, the fact that Philips invented the cassette was one of the reasons I chose to come and work here.”
What products changed your life for the better?
We think so… but it needs to be improved. Start with the process. How can we make it more efficient? Internally at Philips, approaches like Rapid Co-creation can speed up the journey and provide teams with tangible next steps and applicable solutions. On the other hand, this fast Co-Creation helps us to be a step ahead in answering consumer needs.
Rapid Co-creation involves multidisciplinary teams of experts who work together to provide pioneering insights. But who’s leading this Design Thinking 2.0, you might ask? It’s the designers.
#blog #design #cocreation
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Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.