The book includes advice from a stellar line up of Communications academics and Public Relations practitioners who have all given their time free of charge to share their expertise.
Chapters describe emerging areas of practice such as PR’s move towards paid, mapping workflow and freelance business models as well as cover more traditional topics such as measurement and evaluation, PR ethics and stakeholder management.
I spoke with Sarah Hall, Managing Director of Sarah Hall Consulting and curator/editor of the free book.
- Wag The Dog FMPodcast Host, 2015 - present
- Van Marcke GroupChief Social Media Officer, 2015
- IBMNew Media Lead Europe, 1999 - 2009
- Porter Novelli InternationalPR Consultant, 1994 - 1999
In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. From then on applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.
In October 1999 – just in time for Y2K - he joined IBM Belgium in the function of Public Relations Manager for the IBM Global Services business unit. Later he was asked to hold the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.
From 2005 onwards Philippe held a European coordination role for IBM ’s online communications activities and the use of social media in the context of public relations. He managed a virtual team of 7 colleagues across Europe.
From June till December 2007, Philippe was responsible for business development in Belgium, the Netherlands and Luxembourg for innovation covering, among other things, narrowcasting, virtual worlds, serious gaming and web2/3.0.
On January 1, 2008 Philippe started Blackline, a social media agency together with Leads United, a PR Agency.
In 2009 he shortly returned to IBM as a social media specialist before joining the Van Marcke Group of companies as Chief Social Media Officer. Most probably the first European holding such a position.
Philippe is a founding member of the International Association of Online Communicators (IAOC) & a full member of the European Association of Communications Directors (the EACD) and a board member of 3C, the Belgian Corporate Communications Community.
Philippe is running a weekly European PR Podcast at Wag The Dog FM and can be followed on Twitter.
- Koninklijk Atheneum Halle
- COOVI - PIVIT
- Fallout Shelter
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