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Philippe Borremans
Works at Wag The Dog FM
Attended Koninklijk Atheneum Halle
Lives in Belgium
347 followers|20,308 views
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Philippe Borremans

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Close to Brussels and Halle... Great location on the countryside...
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Philippe Borremans

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Inside Monsanto's Stakeholder Management Strategy with Dr. Sylvain Charlebois.
Inside Monsanto's Stakeholder Management Strategy - a Wag The Dog FM interview with Dr. Sylvain Charlebois on stakeholder research at Monsanto.
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Lean and Agile Public Relations - An Agency Example. An interview with Raf Weverbergh from FINN PR agency for Wag The Dog FM, the weekly European PR podcast
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The Dirty Little Secrets of CSR Communications with Bree Devin for Wag The Dog FM, your European Public Relations podcast
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Don't be shy, become a patron !
Patreon is empowering a new generation of creators. Support and engage with artists and creators as they live out their passions!
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Philippe Borremans

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#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations launched earlier last month.

The book includes advice from a stellar line up of Communications academics and Public Relations practitioners who have all given their time free of charge to share their expertise.

Chapters describe emerging areas of practice such as PR’s move towards paid, mapping workflow and freelance business models as well as cover more traditional topics such as measurement and evaluation, PR ethics and stakeholder management.

I spoke with Sarah Hall, Managing Director of Sarah Hall Consulting and curator/editor of the free book.
#FuturePRoof - A Guide for Managers of Communication Teams - an interview with Sarah Hall for Wag The Dog FM, your weekly PR Podcast
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The latest #crisispr podcast interview... 
Dieselgate - The Volkswagen Crisis PR Case Study - an interview with Georgina Parsons and Juan-Carlos Molleda for Wag The Dog FM, your weekly PR Podcast
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How to Create Emotionally Intelligent Content for PR ? An interview with Chris Johnston of Adoreboard for Wag The dog FM, your weekly PR podcast.
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Please help me support this organisation. They are saving lives at sea every day !  ‪#‎KiyiyaVuranInsanlik
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The Short 20th Anniversary one with Philippe Borremans. Episode 20 of Wag The Dog FM, the weekly European PR podcast
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People
Have him in circles
347 people
Bart De Waele's profile photo
sandeep veernala's profile photo
Annicette Bleu's profile photo
Bjorn Van Reet's profile photo
tony langone's profile photo
Brigitte Dumas's profile photo
Frederik Tibau's profile photo
Sandrine Goosens's profile photo
Dimitri Callens's profile photo
Work
Occupation
Chief Social Media Officer
Employment
  • Wag The Dog FM
    Podcast Host, 2015 - present
  • Van Marcke Group
    Chief Social Media Officer, 2015
  • IBM
    New Media Lead Europe, 1999 - 2009
  • Porter Novelli International
    PR Consultant, 1994 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belgium
Previously
Halle - Halle, Bellingen
Story
Tagline
PR Professional, Chief Social Media Officer at Van Marcke Group, Brugundian, serial traveler, enjoying good company and good food...
Introduction
Philippe started his business communications career at Porter Novelli International, a global public relations firm in 1995. During his 4 year stay as a PR Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe .

In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. From then on applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.

In October 1999 – just in time for Y2K - he joined IBM Belgium in the function of Public Relations Manager for the IBM Global Services business unit. Later he was asked to hold the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.

From 2005 onwards Philippe held a European coordination role for IBM ’s online communications activities and the use of social media in the context of public relations. He managed a virtual team of 7 colleagues across Europe.

From June till December 2007, Philippe was responsible for business development in Belgium, the Netherlands and Luxembourg for innovation covering, among other things, narrowcasting, virtual worlds, serious gaming and web2/3.0.

On January 1, 2008 Philippe started Blackline, a social media agency together with Leads United, a PR Agency.

In 2009 he shortly returned to IBM as a social media specialist before joining the Van Marcke Group of companies as Chief Social Media Officer. Most probably the first European holding such a position.

Philippe is a founding member of the International Association of Online Communicators (IAOC) & a full member of the European Association of Communications Directors (the EACD) and a board member of 3C, the Belgian Corporate Communications Community.

Philippe is running a weekly European PR Podcast at Wag The Dog FM and can be followed on Twitter.
Bragging rights
Jumped aboard a train in motion with my Indiana Jones hat on, survived two days at sea with 12 Beaufort, my blog was voted Best European PR Blog by the readers of Communication Director Magazine in 2014
Education
  • Koninklijk Atheneum Halle
  • COOVI - PIVIT
Basic Information
Gender
Male
Apps with Google+ Sign-in
  • Fallout Shelter
Philippe Borremans's +1's are the things they like, agree with, or want to recommend.
Activist Project: Support the Migrant Offshore Aid Station
www.givengain.com

More than 20,000 men, women, and children are estimated to have lost their lives in the past two decades, while trying to cross the Mediterr

Book review: Culture Shock, by Will McInnnes
feedproxy.google.com

Disclaimer: I know Will. We work in the same town, in the same line of business and have evolved our approaches in parallel, you might say.

23 Ways to Leverage a Blog Post for Content Marketing Success
www.contentmarketinginstitute.com

Content leverage is using every piece of content in multiple ways to get the highest return on investment. Here are 22 ways to use a blog po

Social tech in biz more than collaboration
www.zdnetasia.com

Using social tools for internal communications can facilitate sharing of knowledge and ideas in an organization, say market players. But one

New Global Emergency 2.0 Wiki Launched - Pressitt SMNR
pressitt.com

New Global Emergency 2.0 Wiki Launched - Pressitt SMNR :-

Made-in-China.com China manufacturer directory, China products, China su...
www.made-in-china.com

China manufacturer directory and China products catalog, providing trade leads among China factory, manufacturers, suppliers, and global buy

OneReceipt | One place for all of your receipts.
www.onereceipt.com

OneReceipt keeps all of your receipts, and we mean ALL (paper and digital), in one convenient place. Track shipments, get return alerts, and

Maison De Greef on Central.ly
central.ly

Style & Color Consulting