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Philippa Willitts
Works at Self-Employed Freelance Writer
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Philippa Willitts

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This is just delightful. A response to Runner's World's tips for women runners:  "So, to summarise: we’re all fat and we’re going to get killed"
By Flora Cramp Last Boxing day, when I was too full to do a jigsaw or argue with my dad, I sat in the chair near the cat litter tray with a bottle of sherry, and stared at the wall for six or seven...
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Brands Invest in Content but Waver on Execution

Most companies are investing in content marketing but doubts remain over effectiveness, according to new research conducted by Redshift Research on behalf of Bite.

Most companies and brands now have a dedicated content marketing budget (63 percent ) and dedicated content marketing roles (61 percent), a study has found. However, only 28 percent of companies are able to measure the return-on-investment of content marketing and only 1 in 3 brands think their agencies truly understand the content need of their audiences.

Study also reveals 34 percent brands produced content for blog while 24 percent viewed as most effective for their business. Nearly 7 out of 10 produced content for social media marketing and 53 percent views it as the most effective tactic for their business.

More stat in this infographic, designed by stopcontentpollution.

Pin it: http://www.pinterest.com/pin/381539399653987277

Source: http://www.stopcontentpollution.com/#pages/latest-7
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I wrote about austerity measures and benefit cuts and how they are affecting disabled people and women.


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Great, in-depth article here on the difference between B2B and B2C content marketing.
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Are you stuck for ideas to write about? Sick of the sight of a blank Word document? Get your content inspiration here! #podcast   #freelancewriting  
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Good stuff on what brands can do when social media goes sour.
 
Getting some negative comments on social media and not sure how to handle them? Check out the Do's and Don'ts of Dealing With Negative Social Media Comments from +MarketingProfs. Or if you're already a pro on this topic, check it out for the perfect and hilarious examples! #socialmediatips    

Happy Friday, everyone! 
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Some highly sensible advice on work-life balance here.
 
Here's how to achieve professional success without sacrificing personal happiness.
I watched Wolf of Wall Street recently, which inspired several flashbacks to my days in finance, working in the pit for a large bank. Seeing those crowded trading desks and exci...
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Looking at air purifiers online. One includes "essential oils to literally wash the air clean". Literally. #language 
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Philippa Willitts

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SUCH good and important advice in this article. Is your SEO firm helping or hurting you?
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Pay your writers, and pay them well if you want to keep them and show them you value what they do for you.


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People
Have her in circles
406 people
Jennifer Willis's profile photo
Kevin Fitts's profile photo
Melanie Bonnet's profile photo
Joy McCarthy's profile photo
Work
Occupation
Freelance Writer
Skills
social media, SEO, freelance writing, blogging, ghostwriting, proofreading, editing, content marketing, content strategy, website copy, email marketing, feminist writing, LGBT writing, disability writing, campaigning, activism, Twitter, Facebook, Pinterest, LinkedIn, Google+,
Employment
  • Self-Employed Freelance Writer
    Freelance writer and proofreader, present
    Philippa Willitts is a freelance writer, proofreader, and copywriter, available for hire. She helps businesses to tailor their website content so that it gets maximum search engine exposure without compromising on the writing style; she can provide up-to-date and well-researched regular content for blogs to engage readers and customers; and she has a particular interest in content marketing, providing long-term customer-focused website content to ensure that customers find your site and recognise it as an authority in its niche. She has been published on the Guardian, Independent, Channel 4 News and New Statesman websites and is also a skilled writer of SEO content, blog posts, commercial copy, press releases, case studies and web content. Her specialist areas are health and disability; women’s issues; and tech writing, especially on the subjects of social media, SEO, internet security and internet marketing.
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Sheffield-based freelance writer and proofreader. Content marketing, social media, SEO writing. Not always able to suppress strong opinions.
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Gender
Female