Most companies are investing in content marketing but doubts remain over effectiveness, according to new research conducted by Redshift Research on behalf of Bite.
Most companies and brands now have a dedicated content marketing budget (63 percent ) and dedicated content marketing roles (61 percent), a study has found. However, only 28 percent of companies are able to measure the return-on-investment of content marketing and only 1 in 3 brands think their agencies truly understand the content need of their audiences.
Study also reveals 34 percent brands produced content for blog while 24 percent viewed as most effective for their business. Nearly 7 out of 10 produced content for social media marketing and 53 percent views it as the most effective tactic for their business.
More stat in this infographic, designed by stopcontentpollution.
Getting some negative comments on social media and not sure how to handle them? Check out the Do's and Don'ts of Dealing With Negative Social Media Comments from +MarketingProfs. Or if you're already a pro on this topic, check it out for the perfect and hilarious examples! #socialmediatips
social media, SEO, freelance writing, blogging, ghostwriting, proofreading, editing, content marketing, content strategy, website copy, email marketing, feminist writing, LGBT writing, disability writing, campaigning, activism, Twitter, Facebook, Pinterest, LinkedIn, Google+,
Self-Employed Freelance Writer
Freelance writer and proofreader, present
Philippa Willitts is a freelance writer, proofreader, and copywriter, available for hire.
She helps businesses to tailor their website content so that it gets maximum search engine exposure without compromising on the writing style; she can provide up-to-date and well-researched regular content for blogs to engage readers and customers; and she has a particular interest in content marketing, providing long-term customer-focused website content to ensure that customers find your site and recognise it as an authority in its niche.
She has been published on the Guardian, Independent, Channel 4 News and New Statesman websites and is also a skilled writer of SEO content, blog posts, commercial copy, press releases, case studies and web content.
Her specialist areas are health and disability; women’s issues; and tech writing, especially on the subjects of social media, SEO, internet security and internet marketing.