- 720CreditScore.com (7 Steps to a 720 Credit Score)Founder, 2000 - present
- 720 System StrategiesCEO and Founder, 2013 - present
Philip Tirone is … unusual.
He believes in drinking small amounts of peroxide to oxygenate his blood. He once sent President Clinton a seven-day bowel detoxification program because he thought the former president looked unhealthy. He attends daily Mass. As a father of three, he loves Disneyland more than his kids do, and he impresses his wife by rapping a PG-version of “Straight Outta Compton.”
Philip believes that unique situations
create an exceptional man. As a young man, he volunteered in Calcutta with
Mother Teresa. He once lived in an 800-square-foot home in Mexico with nine
people and no running water. He almost entered the Catholic seminary; when he
realized he was not being called to the priesthood, he created a program that
increased enrollment to the priesthood for the Los Angeles diocese by 5000
percent in two years.
He becomes engrossed in everything he does—for better or worse. He is most likely the only man alive to pass out from eating too much ice cream. He has taken hundreds of hours of private dance lessons, even though he lacks rhythm. (During his 52nd lesson, his dance instructor asked him if he listened to the music, to which he responded, “No. Am I supposed to?”) He has spent countless hours and more than $500,000 on personal coaching and development.
He never quits.
Philip is the ultimate
He was denied entrance into all universities except one, which accepted him on the condition that he enrolled in remedial English. Four years later, he graduated from Arizona State University as Man of the Year.
He has been an entrepreneur
from the start, buying and selling gold and silver in elementary school, and
later establishing a car audio resale business in high school. As a mortgage
broker, he created 7 Steps to a 720
Credit Score to help his clients increase their credit scores and buy
larger homes. Originally a book and
workbook, the product expanded to become an infomercial, a teleseminar, and an
online wealth-enhancement course.
Philip believes in multipliers, and he refuses every opportunity—no matter how grand—unless he can affirmatively answer two questions: Will this opportunity give me more time with my family? and Can this opportunity be leveraged without relying on my time?
Philip has been a member of
Dan Sullivan’s Strategic Coach inner circle for ten years. He also is a member
of several Internet marketing mastermind groups.
Philip considers his three
children to be little souls who are on loan to him for eighteen years, during
which time his first priority is the upbringing of his children. Prior to
having a family, he was a workaholic. Today, his goal is to spend more time
with his family and less time at work. His family’s goal is to spend quality
time together each summer by spending three months abroad. Last year was the
first step: The family spent almost the entire month of August in Paris.
Philip’s mantra is to be the type of man he wants his daughter to marry.
Philip is a private pilot and an active member of the Catholic Church and the National Center for Fathering.
- Arizona State UniversityReal Estate and Spanish, 1990 - 1994
- Victor Valley High School1987 - 1990
I just dropped by Coffee Bean to buy a cup of joe and pound out a blog post.
Here’s a screenshot of Coffee Bean’s WiFi access page.
So let me get this straight …
1. Coffee Bean has taken it upon itself to school me. I’m a customer … I don’t need lectures on WiFi etiquette, sharing tables, or storing my power cards. Rather than trying to teach me good manners, how about Coffee Bean focuses on coffee,muffins, and creating a pleasant customer experience?
2. This brings me to my next point. I’ve secured a table and have my cup of coffee, and now I have to walk around and find the “Ripple TV” so that I can locate an access code, which I then have to memorize so that I can enter it when prompted on my laptop. Seriously? Coffee shops across the globe have figured out how to provide WiFi access to their customers without making them walk around and find a Ripple TV. What does a Ripple TV look like? And what am I going to do with my stuff while I try to find it?
3. Then I find out that after two hours, I should log off and join the real world. In fact, Coffee Bean is going to force me to log off so that I can have a ten-minute coffee break. Okay, Mom ... what’s next? Are you going to put me in “time out” if I don’t eat my veggies?
I'm done with Coffee Bean. Where is the next Starbucks?
Four weeks later, I helped Michell Modell (www.Modells.com) raise $267,000 in two emails. How?
By adding a human touch. Let me back up and tell you how I did it for Brandon … I recently met Brandon Steiner—the founder and CEO of Steiner Sports Memorabilia and the chairman of the Evelyn Sachs Steiner Home for Girls.
Well, when I received a mass email from Brandon (attempting to raise funds for the Girl’s home), I called him right away. “Brandon, these emails aren’t effective. In fact, would you let me write your emails?”
Brandon was skeptical, but he agreed. In fact, he showed his VP of Marketing the email, and he said, "it won't work!" What happened? First email raised him $35,000 and six emails later, we raised $300,000.
I know a lot of you work for nonprofit organizations—or perhaps you sit on the board or volunteer. This is an EASY way to raise money fast... here is what you need:
1) A database of email addresses (doesn't have to be big!)
2) Someone from the organization with a name that is noticeable... we had Brandon Steiner, who many people know.
3) Create a story around your fundraising efforts. Humanize your fundraising efforts. Color the picture. When writing fundraising email, the following things are a must: The emails must come from a person and not an organization (e.g., Brandon Steiner and not the Evelyn Sachs Steiner Home for Girls).
4) Make sure the email only asks for one thing per email. If people are confused about the “call to action,” they won’t take action.
If you want to a sample of the emails I sent from Brandon.... let me know.
California is changing that law... and now any INTERNET sale will be charged sales tax. Amazon sent an announcement out to all their affiliates saying if this law is passed, they they will no longer pay affiliate fees.
Sign this petition, we don't want this to be the start of something country wide: http://jobsnottaxes.com/