I would suggest it is the critical element for invalidating the '2 way symmetrical model' proposed by Grunig which has been central to much formal PR teaching about PR: the 2 way communications model is a simplistic model imposed on a complex, chaotic world and fails as a consequence.
- Euler PartnersManaging Partner, present
+44 7715 488 759
I wrote The Business of Influence (Wiley, 2011), and Attenzi - a social business story (2013).
I'm Managing Partner of Euler Partners, Main Board Director of Intellect, and ex-Director of 6UK. My expertise spans business strategy, IT and Web strategy, product engineering and technology, management consultancy, public relations and social Web analytics.
More about me here.
- University of NottinghamEngineering, 1990 - 1993
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