"Adding technology to badly designed business processes simply serves to speed up the mess."
And, to your last point : big data is an inescapable facet of today's PR landscape. Yet, I can well believe the lack of pick up from PR and marketing firms re the hi:project.
There's an old cliche in change management:
Change happens only in reaction to irresistible market pressure.
Put another way: when there's a fire there are two groups of people. Those who move as soon as they see the flames. And, those who only start moving once they feel the heat of the flames synging their clothes.
In PR we talk a lot about change. Sometimes we're slow to do more than talk.
I would suggest it is the critical element for invalidating the '2 way symmetrical model' proposed by Grunig which has been central to much formal PR teaching about PR: the 2 way communications model is a simplistic model imposed on a complex, chaotic world and fails as a consequence.
- Euler PartnersManaging Partner, present
+44 7715 488 759
I wrote The Business of Influence (Wiley, 2011), and Attenzi - a social business story (2013).
I'm Managing Partner of Euler Partners, Main Board Director of Intellect, and ex-Director of 6UK. My expertise spans business strategy, IT and Web strategy, product engineering and technology, management consultancy, public relations and social Web analytics.
More about me here.
- University of NottinghamEngineering, 1990 - 1993
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