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Philip Kaplin
Works at Genentech - IMS Health
Attended Drexel University
1,054 followers|60,519 views
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1,054 people
Hilary Morris's profile photo
Mike Tock's profile photo
David F's profile photo
Liat Simha's profile photo
Nedko Nedkov's profile photo
Cullen Kernan's profile photo
Saba Saba's profile photo
Gerianne Bartocci's profile photo
Cynthia Copenhaver's profile photo
Work
Occupation
Marketing consultant helping companies develop and implement powerful integrated multi-channel programs, including digital- and database-focused initiatives.
Skills
Integrated Marketing, Multi-Channel Marketing, Digital Marketing, Database Marketing, Social Media Marketing, Marketing Strategy, Marketing Operations, Project Management, Program Development, Program Implementation, Team Communications, Process Development, Process Documentation, Program Testing, Program Analysis, Vendor Management, Agency Management, Partner Relations.
Employment
  • Genentech - IMS Health
    BioPharmaceuticals Marketing, 2015 - present
  • Bristol-Myers Squibb
    BioPharmaceuticals Marketing, 2011 - 2014
  • AstraZeneca
    BioPharmaceuticals Marketing, 2010 - 2011
  • Epsilon - AstraZeneca
    BioPharmaceuticals Marketing, 2007 - 2010
  • Unitrin Direct
    Auto Insurance Marketing, 2004 - 2007
  • XM Satellite Radio
    Consumer Services Marketing, 2003 - 2004
  • ServiceMaster - TruGreen Lawn Care
    Consumer Services Marketing, 2002 - 2003
  • Citigroup - Travelers Bank
    Credit Card Marketing, 1997 - 2002
  • Advanta
    Credit Card Marketing, 1991 - 1997
Contact Information
Work
Email
Story
Tagline
Integrated Marketing Consultant
Introduction

With over twenty years of diverse industry experience, I help companies develop and implement powerful multi-channel marketing programs by integrating activity across marketing tactics, customer engagement, and operational coordination. Assignments typically leverage my operational expertise, and with a unique blend of experience, I also provide complementary strategic and analytic support.

While successfully contributing to many internationally recognized brands across dozens of marketing programs, including digital- and database-focused initiatives, I am a passionate, resourceful, and customer-focused marketer who thinks broadly, yet understands the importance of detail, thorough documentation, and team collaboration.

I offer hourly, project-based consulting ranging from 3 to 6 months, or longer depending on your specific project.   

To learn more, please contact me directly at 267-808-1993 or Philip.Kaplin@IntegraMarkMarketing.com

Connect on LinkedIn at PhilipKaplin.com

Visit IntegraMark at IntegraMarkMarketing.com



Bragging rights
Integrated Marketing, Multi-Channel Marketing, Digital Marketing, Database Marketing, Social Media Marketing, Marketing Strategy, Marketing Operations, Project Management, Program Development, Program Implementation, Team Communications, Process Development, Process Documentation, Program Testing, Program Analysis, Vendor Management, Agency Management, Partner Relations.
Education
  • Drexel University
  • University of Pittsburgh
  • Chelthenham High School
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