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Philip Kaplin
Works at Marketing Consultant
Attended Drexel University
981 followers|12,882 views
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Philip Kaplin

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Social Media Story of The Week: Kred vs. Klout
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Philip Kaplin

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There's no shortage of punditry around the future and fate of Google. Much of it centers around competition with Facebook, and whether or not it will succeed in unseating the latter as the dominant so...
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Loved it - good insight...
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Have them in circles
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Philip Kaplin

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* Recently there has been much talk about Klout. You could call it a swelling hype. Usually a new service goes all out to get noticed but Klout has been
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Philip Kaplin

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Conversation Marketing: Internet Marketing Strategy. Pull Me. Speaking Hear Ian; Contact Get in Touch; Books By Ian Lurie; Work with Me Hire Ian's Company; About Ian Lurie. Home; Featured; What ba...
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People
Have them in circles
981 people
Connor Hay's profile photo
Mike Myers's profile photo
Aldon Hynes's profile photo
Paul Sonnier's profile photo
Rob Lindeman's profile photo
Stephanie Weiss's profile photo
Jean-Jacques Fraslin's profile photo
Donna Reid's profile photo
Kathryn Camp's profile photo
Work
Occupation
Marketing consultant helping companies develop and implement integrated multi-channel programs, including digital- and database-focused initiatives.
Skills
Integrated Multi-Channel Marketing, Digital and Database Marketing, Marketing Strategy, Marketing Project Management, Tactical Program Development and Implementation, Social Media Marketing, Process Development and Documentation, Program Testing Strategy and Analysis, Vendor and Agency Management, Partner Relations, Website Usability.
Employment
  • Marketing Consultant
    Genentech/IMS Health - BioPharm Marketing, present
  • Marketing Consultant
    Bristol-Myers Squibb - BioPharm Marketing
  • AstraZeneca Pharmaceuticals
    Pharmaceutical Marketing
  • Epsilon Direct Marketing - AstraZeneca
    Pharmaceutical Marketing
  • Unitrin Direct Auto Insurance
    Auto Insurance Marketing
  • XM Satellite Radio
    Satellite Radio Marketing
  • ServiceMaster - TruGreen ChemLawn
    Lawncare Services Marketing
  • Citigroup - Travelers Bank
    Credit Card Marketing
  • Advanta
    Credit Card Marketing
Contact Information
Work
Phone
philkaplin@gmail.com
Story
Tagline
Integrated Multi-Channel Marketing
Introduction
With over twenty years of diverse industry experience, I help companies develop and implement integrated multi-channel marketing programs, including digital- and database-focused initiatives. While my assignments typically capitalize on my operational experience, my unique blend of expertise allows me to also integrate solid strategic and analytic support.

Having contributed to the success of many internationally recognized brands across dozens of marketing programs, I am a passionate, resourceful, and customer-focused marketer who thinks broadly, yet understands how attention-to-detail greatly impacts success. 

Please contact me at philkaplin@gmail.com or 267-808-1993.
Education
  • Drexel University
  • University of Pittsburgh
  • Chelthenham High School
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