IBM on young girls programming in 1968
"a 1968 major ad from IBM for their new programming language. Very clear what they thought programmers look like" -- https://twitter.com/pwnallthethings/status/733851975389962241
Here's the text from the ad:
Susie Meyer meets PL/I
The story of how a single language answers the question, "Can a young girl with no previous programming experience find happiness handling both commercial and scientific applications, without resorting to an assembler language?" Let's face it. The cost of programming just keeps going up. So for some time to come, how well you in your job depends on how programmers like Susie Meyer do theirs.
That's the reason for PL/I, the high-level language for both scientific and commercial applications.
With PL/I, programmers don't have to learn other high-level languages. They can concentrate more on the job, less on the language.
So think about PL/I. Not just in terms of training, but in terms of the total impact it can have on your operation.
See also and http://thecomputerboys.com/?p=189
"Making Programming Masculine" at http://www.sas.upenn.edu/~nathanen/files/cbi-gender.pdf
which mentions 1968.