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*Forget social. Think productive.* 

Charlie O'Donnell writes: _" Could it be that the future of innovation lies in driving mankind forward and not getting people to click more ads?  Does the Facebook IPO mark the end of our eight year infatuation with social networking that began with Flickr and  Did Draw Something creating $200 million of value and Instagram going for a billion dollars mark a peak?

In the past year, I've seen a lot of rumblings around new areas of opportunity for innovation--marketplaces the move the atomic economic element from the corporation to the individual (Kickstarter, AirBnB, Taskrabbit), hardware creation (Makerbot, Pebble), education (Skillshare, General Assembly) and food supply (Brightfarms, Windowfarms). "_ 

I think it's also a shift from wiring our attention for simple presence and conversation services to services that help us get things done together. We're tired of talk, ready for action. 

To the degree that social media helps us with that, that's how much they'll participate in the growing GTDT economy.

That's one way to frame what Google is doing with its communication products (Plus, Hangouts, Voice, Messenger, WebRTC) and Microsoft is doing with Skype. Both are rapidly integrating talk into services that help people work together.

Voice chat while your team fights together on Skype for XBox is an example. In that case the game takes care of all the metawork needed for work besides carrying voices: finding people to play with, scheduling a time, planning your combat, managing contextual presence ("I'm hit!"), providing collaborative workspaces, documentation for after action reports and sharing with those who couldn't be on the scene, performance measurement ("leveled up"), recognition for contributors, and compensation.

The same contextual collaboration model will apply at Microsoft Dynamics ERP and CRM, in Bing click-to-call adverts, and in Office realtime collaboration. 

At Google they've been building virtuous circles for work atop communication. Calendar invites to Contacts in Mail conversations that trigger Hangouts where people work together on Docs. When WebRTC is widely deployed in browsers, I'd expect Google's own AdWords click-to-call to be driving buyers and sellers together. 

The Internet changed how we talk. Now that the novelty of talking to anyone anywhere is gone, we're ready to talk with purpose, to plan, to coordinate our effort, and change the world.  

Welcome to the Community of Done.
#identitywars #digitalidentity  #identity  #futureofwork  #gtd  #work  #attention  #purpose  #intent  #intention  #done #collaboration #gtdt #together #facebook #skype #microsoft #innovation #google #webrtc #googlevoice #xbox #strategy #analysis #decentralization #adhocracy #wirearchy #intentioneconomy #cognitivesurplus #collectiveproductivity #behavioraleconomics #productivenetworks #productive #economicpopulism
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+Mitchel Rodwell Yeah, you're coming in loud and clear. I don't know why markup's not marking up. Same for emphasis. And G+ lets me edit comments but not posts, so I can't fix them. 
+Phil Wolff ok, I put my bass down to type this. Sometimes, when I try to edit, I don't see the text. I refresh the entire page and try again. THen I do see it to edit.
I do hope this is an accurate vision of the future.  I run my own software company remotely using online collaborative tools, which shows me that it can be done.

Though don't expect the social idle-chat to fall away.
+Steve Mayne Yes, I'd expect social talk to continue; it has its own value. I think we're just now learning to put purpose-driven conversation at the center of the products. Essentially, we're learning from how people use communication to work together. 
I will be thinking about this post today some interesting points.  Reading this and then thinking about the Pew Report on Twitter that suggests growth is slowing but for those already on Twitter interactivity has increased.  In part I suspect this interactivity has grown because people are using Twitter with purpose and the scheduled Twitter chats are driving this interactivity. One is #nhssm that has a scheduled Twitter chat around health issues.  
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