Is the criticism justified? And how do we avoid drowning in a sea of content?
Blogger and digital marketing consultant Phil Szomszor discusses content marketing with Tony Hallett, former publisher and now managing director of Collective Content.
For more background, check out Tony's blog post http://www.collectivecontent.co.uk/2016/02/19/content-isnt-a-dirty-word/
But what does all this mean today, when trying to get teams of people working more effectively together? Phil Szomszor will put this question to sharing economy and co-working expert, Bernie Mitchell.
Phil will be quizzing Bernie about practical steps companies can take to work more effectively together, the latest tools to watch out for and some time-saving tips and tricks, so users don't drown in a sea of emails and Slack updates.
- Harvard PRDigital Engagement Director, 2015 - present
- Firefly CommunicationsManaging Director, 2012 - 2015
- Citigate Dewe RogersonDirector, Head of Digital, 2008 - 2012
- Berkeley PRRegional Director, 2004 - 2008
- Ingleton Beer AssociatesSenior Writer, 2000 - 2004
I am Digital Engagement Director at Harvard, an integrated communications agency specialising in technology businesses. Winning seven awards last year and already shortlisted for two Agency of The Year Awards in 2015, Harvard now works with some of the most exciting brand in B2B and B2C worlds each using technology to effect change.
I’ve been working in PR and digital communications since graduating with a marketing degree in 1997. In that time I’ve worked with dozens of start-ups, fast track businesses and household brand names, combining media relations with social media and other marketing communications activities.
In my spare time I’m a blogger, podcaster and public speaker, so whether you’re on the look out for a new PR agency or some views about the industry, please get in touch.
- De Montfort UniversityMarketing, 1993 - 1997