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Phil Nottingham
Worked at Distilled
Attended Central School of Speech and Drama
Lives in London
2,032 followers|142,254 views
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Phil Nottingham

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My favourite birthday card this year. 
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Britt Klontz's profile photo
 
Happy belated birthday, Phil!
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Phil Nottingham

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Come work with me and you'll get unlimited free beer!

Well.... you'll get at least some beer. Upwards of two beers, certainly, maybe as many as eight.
 
We're looking for a technical marketer who'd be a great fit to join our NYC team:
https://www.distilled.net/jobs/new-york/online-marketing-consultant/

If you know someone, or have a network that might include the right person, please share! Thank you.
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If only I lived in NYC! 
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Phil Nottingham

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+Hannah Smith just found this in a shop.

sadly, I am unwilling to pay to ship it home.
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Simultaneously majestic and creepy. That's my kind of steed.

In other news, why is it Christmas there?
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Phil Nottingham

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Breakfast with +Matthew Brown
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Phil Nottingham

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Public Share: An Open Letter to YouTube

https://www.distilled.net/blog/an-open-letter-to-youtube/

I firmly believe YouTube could be the place where the biggest brands of tomorrow are built. However, the tools and the platform aren't yet good enough to allow for this to happen.

In this post, I detail the developments which I think are required for YouTube to start taking a much more significant proportion of advertising spend.
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Phil Nottingham

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Over the past few years, I've always been surprised and mildly irritated by the way in which YouTube marketing campaigns are measured.

Even for big agencies working with massive companies, it seems as if the irrelevant metrics are the ones that people care about most - view counts, cost per impression and paid vs organic split of views.

I don't believe this is good enough, so, today I published a post outlining what I believe to be a better way to assess and measure the success of YouTube campaigns. It's quite long, but hopefully you find it useful!

https://www.distilled.net/blog/metrics-to-measure-youtube-marketing/
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Bridget Randolph's profile photoPhil Nottingham's profile photoTom Black's profile photo
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Cool, I'll see you in Brighton then. Take care.
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Phil Nottingham

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My slides from #SearchLove  London - "Building a Brand with Video"

http://www.slideshare.net/philnottingham/building-a-brand-with-video-searchlove-london-2014

It irks me that many mediocre advertising agencies make a lot of money by doing mediocre work and measuring the value with subpar metrics. In this presentation, I try to reframe the meaning of branded video and provide tactical advice to create resonant, compelling content and then ensure it gets in front of the right audience, in a way that allows you to report on the metrics that really matter, rather than just the raw number of impressions and views.
I find it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics. In this presentation from SearchLove London 2014, I reframe how we should be thinking about building a brand with video - covering style, content, distribution and measurement
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Phil Nottingham

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Next Month, I am running a full day training event in video marketing with the inimitable +Nathalie Nahai, AKA The Web Psychologist.

We'll be covering ideation, strategy, psychology video SEO and technical implementation - I promise exclusive giveaways and a day jammed packed with actionable tips and tricks.

I'm really excited about it, so I hope anyone interested can join us in London on the 28th November

https://www.eventbrite.com/e/the-psychology-and-strategy-behind-persuasive-marketing-videos-tickets-13584001113
Eventbrite - The Web Psychologist Ltd. presents The psychology and strategy behind persuasive marketing vide... - Friday, November 28, 2014 at Impact Hub Westminster, London, Greater London. Find event and ticket information.
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Phil Nottingham

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add some chowder while you're at it.  
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Phil Nottingham

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Delighted to see that two years after "the incident", all is right in the world.

+Paddy Moogan +Mark Johnstone


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I hope that will be appearing in the London office soon! Sorry, flashback to my student days. Hope you left it where it is.
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Phil Nottingham

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Phil Nottingham originally shared:
 
I've noticed an increasing level of personalisation in terms of the landmarks highlighted on Google Maps of late...

Well played Google, well played.
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If you have a hotel booked (and have dates stored in your calendar) it'll show you that too :) 
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Phil Nottingham

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Great marketing strategy advice from the Boston subway
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Have him in circles
2,032 people
Imran Emi's profile photo
Delwar H Riyadh's profile photo
Ashley Kendall's profile photo
Damian Jordan's profile photo
Ed B's profile photo
Zeenat Hussein's profile photo
Stephen Joyce's profile photo
Arun Joshi's profile photo
Kort Himrich's profile photo
Work
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  • Distilled
    Consultant
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London
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Head of Video, Trolling and Memes at Distilled
Education
  • Central School of Speech and Drama
    Theatre Practice, 2005 - 2008
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Gender
Male
Birthday
March 8