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Phil Nottingham
Worked at Distilled
Attended Central School of Speech and Drama
Lives in London
1,441 followers|93,086 views
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Great marketing strategy advice from the Boston subway
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Phil Nottingham

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Fancy getting your hands on a free +Google Chromecast? Sign up to receive a preview of our upcoming visual report and you could win one of ten of the clever gadgets #FOTVhttp://dis.tl/1aKpN8b
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I really like bad visual puns, science and Christmas, which is why I love this video.

The Christmas Collider - Digital Science
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Merry Christmas from my highly disgruntled and unimpressed cat.
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So cute! Nice share +Phil Nottingham. Have a fantastic day!
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I love this quiz http://www.twolittlefleas.co.uk/90s-nostalgia-quiz/ because sadly I remember everything included and ashamedly, I don't even think the graphics look that kitsch.

500 points to beat.
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I got 650 the other day AND I was jetlagged. BOOM. 
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Phil Nottingham

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Public Share: An Open Letter to YouTube

https://www.distilled.net/blog/an-open-letter-to-youtube/

I firmly believe YouTube could be the place where the biggest brands of tomorrow are built. However, the tools and the platform aren't yet good enough to allow for this to happen.

In this post, I detail the developments which I think are required for YouTube to start taking a much more significant proportion of advertising spend.
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Over the past few years, I've always been surprised and mildly irritated by the way in which YouTube marketing campaigns are measured.

Even for big agencies working with massive companies, it seems as if the irrelevant metrics are the ones that people care about most - view counts, cost per impression and paid vs organic split of views.

I don't believe this is good enough, so, today I published a post outlining what I believe to be a better way to assess and measure the success of YouTube campaigns. It's quite long, but hopefully you find it useful!

https://www.distilled.net/blog/metrics-to-measure-youtube-marketing/
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Cool, I'll see you in Brighton then. Take care.
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#MozCast  Update - In the comments to today's post about the December authorship shake-up, +Phil Nottingham asked if we'd seen a similar shake-up with video results/snippets. Turns out that there was a drop, and we didn't see it, since it happened over a longer time period. The Feature Graph (link below) currently shows video thumbnails on between 15-16% of the queries we track (15.3% this morning).

In the first half of November 2013, video snippets were appearing on an average of 18.4% of the queries we track, with a peak of 18.9%. If we go back even further, to July, video was present in just over 20% of the searches in our data set. The fall from November 9th (18.86%) to the low point on January 8th (15.13%) is a relative drop of almost 20% (19.8%), even higher than the authorship drop.

Video formats do occasionally change, so it's possible our tracking code isn't account for new varieties, but I'm unaware of any major format changes that we might be missing. Google does seem to be pruning rich snippets, possibly for the same reason as authorship (if they appear too frequently, people stop trusting them).
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Phil Nottingham's profile photoCaroline Phillips Rodin's profile photoThomas Zickell's profile photo
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Thanks, that's really interesting. Confirms what we've been seeing overall. And of course Google's love of YouTube :-)
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Phil Nottingham

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There's only one Paddy Moogan.
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Cool idea from +Qualaroo, shared!
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Phil Nottingham

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I've just spent the last 20 minutes playing with this. http://www.concerthotels.com/100-years-of-rock

I particularly enjoyed seeing how history lead us to 1990 when Pantera released Cowboys from Hell, surely one of the greatest albums of all time. There is no way an album which has a song called "primal concrete sledge" is going to be anything but amazing. To this day, I have no idea what a primal concrete sledge is or what that song is about.
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Have him in circles
1,441 people
Rob Ousbey's profile photo
Luke Clum's profile photo
Nick Marvik's profile photo
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Head of Video, Trolling and Memes at Distilled
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  • Central School of Speech and Drama
    Theatre Practice, 2005 - 2008
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March 8