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"Release" product.

Send press release two three days later.

Marvel at the double coverage.
Shaun McLane's profile photoMitch Gersbach's profile photoMichael Zanette's profile photoDavid Morcos's profile photo
Article doesn't really say anything about it and the source link is broken. 
Must be US only then :-s I get page not found 
you mean double triple coverage if you include the original launch event?
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